LuLu brings taste of British summer to Saudi Arabia

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Updated 26 May 2024
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LuLu brings taste of British summer to Saudi Arabia

LuLu Hypermarket is celebrating summer with an array of British foods and other products in its “Best of Britain” festival. A range of seasonal goods, traditional favorites and top beauty products and fragrances is offering customers in Saudi Arabia the great taste of British summer.

The festival, which began on May 15 and runs until May 25, was formally inaugurated by British Ambassador to Saudi Arabia Neil Crompton, at LuLu’s branch in the Diplomatic Quarter in Riyadh. 

With nearly 5,000 British items on its shelves, the LuLu stores are well stocked with a selection of popular and premium British products, many of which are on promotion for the festival. The event also spotlights the launch of 35 new products from six leading British brands. LuLu currently showcases 605 popular British brands.

The popular annual festival gives people in Saudi Arabia the opportunity to enjoy the extraordinary variety and high quality of British food produce and beauty brands. Shoppers will be able to make the most of the finest British summer treats, from freeze-packed berries to teas, British organic milk, cheeses, flavorsome yogurts and specialty breads. The promotion is running across the entire chain of LuLu outlets in Saudi Arabia.

Speaking on the occasion, Ambassador Crompton said: “I am pleased to inaugurate this year’s British food festival in LuLu. With the popularity of British FMCG goods growing, I understand there has been a growth of 25 percent in imports between 2022 and 2023. We have seen exciting growth in our range of goods, especially our organic range, our biscuits and chocolate. Over the last few years, this event has been very successful and I am particularly pleased that the festival is being held with active support from LuLu’s British subsidiary, the award-winning logistics and packaging center in Birmingham, which is a vital part of the LuLu Group’s strong partnership with the UK.”

Shehim Mohammed, director of LuLu Saudi Hypermarkets, thanked the British Embassy for their support, saying: “The LuLu Group’s Birmingham logistics and warehousing facility services our entire global hypermarket chain. LuLu Hypermarket’s long and delicious list of British products has won accolades from shoppers and our growing sales figures show that. Besides special promotions on British products, LuLu Hypermarket turns a spotlight on British food, cheeses and drinks from the UK that shoppers can enjoy.”


Bahri partners with SLA to train Saudi logistics talents

Updated 20 July 2024
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Bahri partners with SLA to train Saudi logistics talents

Bahri, a global leader in logistics and transportation, has entered into a training agreement with the Saudi Logistics Academy, a nonprofit training facility established to qualify young Saudi talent across several industries including logistics, supply chain, e-commerce, and marketing. The agreement aims to enhance employment opportunities and skills development in the maritime logistics sector.

Under the terms of the two-year agreement, SLA will train and qualify a number of Saudi candidates in various specializations for placement across Bahri’s business units. Through a structured 12-month program, participants will gain hands-on experience and theoretical knowledge tailored to meet Bahri’s specific job requirements. This initiative not only fosters career growth for aspiring professionals but also contributes to the sustainability of the logistics sector by nurturing a skilled national workforce capable of driving innovation and industry excellence.

Hisham Alkhaldi, chief support officer at Bahri, highlighted the significance of this agreement, saying: “Our agreement with SLA stems from a desire to enrich Bahri with highly-trained young specialists and create greater synergy between national training organizations, educational institutions, and the increasingly competitive Saudi job market. By leveraging our combined expertise, we aim to establish a thriving ecosystem for the students, fresh graduates, and early careerists who will become tomorrow’s industry leaders.”

Dr. Abdullah Alabdulkarim, CEO of SLA, added: “With more international talent present within the Kingdom than ever before, providing the Saudi workforce with ample opportunities for upskilling and career development is essential to enhance competitiveness, foster innovation, and drive sustainable economic growth. At SLA, we eagerly anticipate our partnership with Bahri, which will see us train nearly a dozen Saudi talents to assume leading roles within one of the Kingdom’s most vital sectors.”

Established in 1978, Bahri has leveraged its established capabilities, locally sourced talents, and technical excellence across six key business units to emerge as a cornerstone in the nation’s efforts to transform and propel growth within the maritime logistics sector. With a commitment to bolstering Saudi Arabia’s position as a premier international gateway for logistical services, Bahri is dedicated to strengthening the Kingdom’s presence in global markets.


Honor supercharges EWC tournament with 200 Pro

Updated 20 July 2024
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Honor supercharges EWC tournament with 200 Pro

Honor, a global smart device provider, has been announced as the official smartphone partner for the Esports World Cup 2024 in Saudi Arabia. The Free Fire tournament was the first to kick off on July 10, with some of the top teams from around the world vying for the $1,000,000 total prize pool.

Honor equipped Free Fire competitors with the cutting-edge 200 Pro, empowering them to dominate the battlefield with unparalleled performance and innovative features.

Viewers experienced the raw power of the 200 Pro, which boasts features specifically designed to deliver exceptional mobile gaming performance. The industry-leading Snapdragon 8s Gen 3 mobile processor ensures seamless responsiveness, smooth graphics rendering, and lighting-fast in-game actions.

Maintaining peak performance during intense Free Fire matches is crucial, and this is where the Honor 200 Pro excels with its innovative cooling system with a large vapor chamber. This advanced thermal management keeps the phone cool, preventing throttling and ensuring sustained performance throughout the competition. The 200 Pro’s immersive OLED display allowed players to fully appreciate the vibrant world of Free Fire.

However, the Honor 200 Pro’s secret weapon is the revolutionary GPU Turbo X technology. The integrated hardware-software graphics acceleration technology restructures the traditional graphics processing framework on a system level, achieving improved image quality while significantly reducing power consumption. 

This allowed gamers to achieve smooth and stable frame rates without compromising visual fidelity while improving heat management and battery life for longer playing sessions.

Through continuous technological advancements and a keen eye on gamers’ needs, Honor strives to create a seamless and immersive mobile gaming experience for enthusiasts worldwide.


muvi Cinemas to open four IMAX locations in KSA

Updated 20 July 2024
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muvi Cinemas to open four IMAX locations in KSA

IMAX Corporation and muvi Cinemas, the largest exhibitor in Saudi Arabia, have announced their first-ever collaboration with an agreement for four new, state-of-the-art IMAX with Laser systems across some of the biggest commercial centers in the Kingdom.

Under the agreement, muvi Cinemas will bring two IMAX systems to Saudi Arabia’s capital and most populous city, Riyadh; one system to Jeddah’s Mall of Arabia; and the first IMAX system to Dhahran. Three of the new locations are scheduled to open by the end of 2024, with an additional location to follow in 2025.

“IMAX is the most immersive cinematic experience in the world, and we’re grateful to join forces with them to bring IMAX with Laser to key locations across Saudi Arabia, including the first IMAX location ever in Dhahran,” said Adon Quinn, CEO of muvi Cinemas. “At muvi Cinemas, we always strive to provide the best cinematic experiences to our guests and maintain our position as the market leader. This partnership with IMAX underscores our commitment to delivering unparalleled, world-class experiences to our audiences.”

“Saudi Arabia is a market where the IMAX footprint has grown dramatically in recent years, and yet so much untapped potential still lies before us,” said Rich Gelfond, CEO of IMAX. 

“This is a country with a passionate moviegoing audience that has embraced diverse fare in IMAX ranging from ‘Oppenheimer’ to ‘Bad Boys’ to international films and — by partnering with a premier, nationwide exhibitor like muvi — we are strengthening our ability to meet that strong demand.”

Saudi Arabia has consistently ranked among the company’s top 20 countries worldwide since its first full year of commercial operations in 2019. Recent releases have yielded historic success for IMAX at the Saudi box office — Filmed for IMAX release “Oppenheimer” is the highest grossing IMAX title ever in Saudi Arabia and last month’s “Bad Boys: Ride or Die” is among the top five — and the country continues to be a prime market not only for IMAX Hollywood releases, but also local language content from India and Japan. The 2025 global film slate will feature a record 14 Filmed for IMAX releases.


RISE SCE appoints Richard Arrowsmith as sales director

Updated 18 July 2024
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RISE SCE appoints Richard Arrowsmith as sales director

International commercial advisory agency, RISE Sport | Culture | Entertainment (RISE SCE) has named Richard Arrowsmith as its new sales director.

Based in the RISE headquarters in Riyadh, Saudi Arabia, Richard will lead RISE SCE’s growing rights sales team, responsible for delivering commercial revenues for clients across the sport, entertainment and cultural sectors.

RISE SCE is the agency that leads the Saudi Pro League sponsorship.

“We are delighted to have Richard join the team at a time of significant growth for commercial rights sales in our industry and RISE as an agency,” said Dave McCann, Partner, RISE SCE. “He joins with a proven track record in sports, culture, and entertainment rights sales across the Middle East and I have no doubt that he will continue to build on the commercial success RISE has delivered for our clients over the last decade.”

Founded in 2014, RISE SCE creates and implements commercial strategy for rights holders, governing bodies, and governments in the sector. It also boasts a growing brand activation team, creating platforms that deliver measurable return on sponsorship investments.

“We have an excellent team of consultants and brand specialists, as well as a proven commercial team that has delivered financial return for clients across the GCC,” said Richard Arrowsmith. “I am proud to be joining the team and look forward to driving more commercial success stories for RISE and the select group of rights holders that we represent in the market.”

Richard joins RISE SCE from Damac Properties, where he led the commercial program for the Trump International Golf asset in Dubai.


Smart mobility leader Alstom opens regional HQ in Saudi Arabia

Updated 17 July 2024
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Smart mobility leader Alstom opens regional HQ in Saudi Arabia

Alstom, a global leader in green and smart mobility solutions, recently opened its regional headquarters in Riyadh. This step underscores Alstom’s commitment to advancing sustainable mobility and its long-standing role in shaping the region’s railway development. It builds on the French multinational company’s 70-year legacy, furthering railway innovation and development in Saudi Arabia.

Strategically located in the Saudi capital of Riyadh, the new headquarters is designed to enhance Alstom’s operations throughout the Gulf region and beyond. This includes fostering growth and development, improving the oversight of key projects and optimizing railway maintenance.

The inauguration also marks Mohamed Khalil’s new responsibility as managing director of Alstom’s regional headquarters in Riyadh, having led the business in Saudi Arabia since 2022

Khalil said: “Today marks a landmark moment as we open our advanced regional headquarters here in Riyadh — a talent hub where we tap into a dynamic pool of skilled professionals to drive innovation and growth. With a strong legacy spanning over 70 years, Alstom continues to lead in technological advancements and environmental responsibility. Our new office location, in King Abdullah Financial District, will serve as a center for our Middle East operations, staffed by rail mobility engineers and data scientists to provide advanced expertise and digital services.”

The Riyadh office also marks the establishment of the Services Digital Center, a core part of Alstom’s strategy to advance condition-based and predictive maintenance for railway assets. HealthHub, Alstom’s web-based platform solution for predictive maintenance, optimizes maintenance operations, reduces downtime, and ensures high availability and reliability of railway services, supporting fleets globally.

The first week of the new office was marked by the visit of Saudi Minister of Investment Khalid bin Abdulaziz Al-Falih and Chief Executive of KAFD Gautam Sashittal.

The deep-rooted partnership between Saudi Arabia and France is pivotal as both countries work toward their respective economic plans — Saudi Arabia’s Vision 2030 and France’s 2030 plan — under the dynamic leadership of King Salman and Crown Prince Mohammed bin Salman, and President Emmanuel Macron, respectively.