Saudia Airlines to bring AlUla FM onboard in new strategic partnership

Short Url
Updated 13 May 2024
Follow

Saudia Airlines to bring AlUla FM onboard in new strategic partnership

  • Initiative aims to raise awareness and appreciation of AlUla’s rich cultural heritage, company says

LONDON: Saudia Airlines announced it is brining AlUla FM radio to its onboard entertainment as part of a strategic partnership with the Royal Commission for AlUla.

Announced on Monday, the new initiative aims to raise “awareness and appreciation of AlUla’s rich cultural heritage among passengers and those intrigued by Saudi Arabia’s offerings,” the companies said in a statement.

“AlUla’s rich stories and deep cultural legacy are taking flight with Saudia,” said Abdulrahman Altrairi, chief communications and PR officer, and official spokesperson for the RCU during a presentation with Khaled Tash, Saudia’s group chief marketing officer.

“Our new agreement promotes cultural heritage, RCU partnership network and invites new audiences to join in the expansion of AlUla as a global destination and AlUla FM as an audio platform.”

The Saudi national carrier said that AlUla FM is now accessible on all flights through the airline’s “Beyond” inflight entertainment system, in what the radio described as a major advancement in its evolution as an audio platform.

Since its official launch in 2020 under the banner “The Sound of Arabia,” AlUla FM has served as a platform for the promotion of AlUla, broadcasting local narratives to an international audience through regular and seasonal shows and programs.


Spotify and Dubai Culture sign MoU to support local talent development

Updated 26 January 2026
Follow

Spotify and Dubai Culture sign MoU to support local talent development

DUBAI: Spotify and the Dubai Culture and Arts Authority signed a memorandum of understanding earlier this month aimed at supporting the growth of local musical talent.

The partnership will include the sharing of insights, data and analytics, as well as practical support to help UAE-based artists sustain and progress their careers, the organizations said.

As part of the MoU, Spotify and Dubai Culture will launch joint programs and develop a series of music-led projects focused on the emirate’s creative community.

Talent development is a core pillar of Dubai Culture’s work, said Her Excellency Hala Badri, director-general of the Dubai Culture and Arts Authority.

She added: “In the music sector, this translates into sustained support that enables musicians to develop, produce, and continue their practice over time. The agreement with Spotify is part of our broader efforts to support artists and creatives at all career stages and to strengthen the professional foundations of the music sector in Dubai.”

For Spotify, the MoU is in line with existing initiatives such as the RADAR Arabia program and the Fresh Finds Arabia playlist, which highlight and support local emerging talent.

As a global hub connecting Asia, Africa and Europe, Dubai is playing an increasingly important role in the region’s music economy, said Gustav Gyllenhammar, senior vice president of markets and subscriptions at Spotify.

Through the collaboration with Dubai Culture, he added, Spotify is “helping build a stronger local music ecosystem, supporting discovery and helping music coming out of Dubai reach listeners around the world.”