Saudia Airlines to bring AlUla FM onboard in new strategic partnership

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Updated 13 May 2024
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Saudia Airlines to bring AlUla FM onboard in new strategic partnership

  • Initiative aims to raise awareness and appreciation of AlUla’s rich cultural heritage, company says

LONDON: Saudia Airlines announced it is brining AlUla FM radio to its onboard entertainment as part of a strategic partnership with the Royal Commission for AlUla.

Announced on Monday, the new initiative aims to raise “awareness and appreciation of AlUla’s rich cultural heritage among passengers and those intrigued by Saudi Arabia’s offerings,” the companies said in a statement.

“AlUla’s rich stories and deep cultural legacy are taking flight with Saudia,” said Abdulrahman Altrairi, chief communications and PR officer, and official spokesperson for the RCU during a presentation with Khaled Tash, Saudia’s group chief marketing officer.

“Our new agreement promotes cultural heritage, RCU partnership network and invites new audiences to join in the expansion of AlUla as a global destination and AlUla FM as an audio platform.”

The Saudi national carrier said that AlUla FM is now accessible on all flights through the airline’s “Beyond” inflight entertainment system, in what the radio described as a major advancement in its evolution as an audio platform.

Since its official launch in 2020 under the banner “The Sound of Arabia,” AlUla FM has served as a platform for the promotion of AlUla, broadcasting local narratives to an international audience through regular and seasonal shows and programs.


Saudi Media Forum expects large rollout of speakers, panels ahead of 5th edition

The fifth edition of the Saudi Media Forum due to kick off in early February is expected to attract more than 300 participants.
Updated 11 January 2026
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Saudi Media Forum expects large rollout of speakers, panels ahead of 5th edition

  • More than 300 participants expected to discuss issues, challenges facing sector 
  • Leading platform for media exchange will explore ways to keep pace with a rapidly changing world 

RIYADH: The fifth edition of the Saudi Media Forum due to kick off in early February is expected to attract more than 300 participants across hundreds of panels. 

The forum aims to explore the future of media in a rapidly transforming world, reflecting the dynamic cultural and developmental landscape of the Saudi Arabia. 

High-level editors, reporters, and speakers include Karen Elliott House, former executive editor of The Wall Street Journal; Julie Pace, executive editor and senior vice president of the Associated Press; and Ben Smith, co-founder and editor-in-chief of the global news platform Semafor. 

The forum is a leading Saudi platform for media exchange and cooperation, fostering capacity building, stimulating innovation, and building bridges of communication locally and globally. 

The fifth edition reaffirms the forum’s status as a pivotal event in the year of media transformation, bringing together the most prominent media figures to discuss the issues and challenges facing the sector, and ways to keep pace with a rapidly changing world. 

The forum includes the Future of Media Exhibition, which will bring together government entities and private companies, both local and international, under one roof. Exhibitor pavilions will showcase the latest products and contributions in media, radio, and television. These pavilions, alongside the dedicated presentation platform, provide an opportunity for participants to share their innovations and specialized services with visitors. 

The exhibition’s main stage will offer comprehensive insights into the media sector through panel discussions, dialogues, and workshops featuring local and international speakers, while also providing opportunities for signing cooperation agreements and partnerships.