Porsche Saudi Arabia and Samaco Motors have launched the new Panamera 2024, which challenges boundaries with more power, state-of-the-art technology, an enhanced driving dynamic, and new design features. The launch events were held in Riyadh and Jeddah.

The Panamera’s debut in Riyadh featured a glamorous reveal illustrating the seamless integration of luxurious design and digital innovation that defines the new model. Attendees experienced firsthand the advanced capabilities of the Panamera’s upgraded suspension systems and the robust performance of its e-hybrid powertrains, which promise an unmatched blend of power and sustainability.

In Jeddah, the event provided an exclusive opportunity for guests to take the wheel and experience the agility and power of the Panamera 2024. This hands-on experience highlights the vehicle’s enhanced driving dynamics and technological integrations, setting a new benchmark for what enthusiasts can expect from a luxury sports sedan.

Rashad Embaby, general manager of Porsche Saudi Arabia, said: “The new Panamera 2024 represents a pivotal evolution in our pursuit of combining luxury with performance and environmental consciousness. It exemplifies Porsche’s innovative spirit and our dedication to exceeding the expectations of our discerning customers in Saudi Arabia and around the world.”

The new Panamera 2024 showcases an array of advanced and sophisticated digital features, luxurious design elements, upgraded suspension systems, and enhanced e-hybrid powertrains, offering a superior blend of performance and efficiency.

Its four-liter V8 turbo engine paired with a 140 kW electric motor, delivers a combined output of 680 PS and a torque of 930 Nm. This configuration enables the car to accelerate from 0 to 100 km/h in just 3.2 seconds, with a top speed of 315 km/h, while offering an electric range of up to 91 kilometers.

In line with global trends toward sustainability and efficiency, the new Panamera 2024 includes features designed to minimize environmental impact.

This regional launch signifies the expansion of Porsche’s strategic vision and its commitment to exceptional automotive experiences across the Middle East. Porsche Saudi Arabia and Samaco are encouraging luxury car enthusiasts to visit their showrooms to discover the features embedded within the new model and test drive it.

Global technology brand Honor made its debut at VivaTech, one of Europe’s largest tech and innovation events. During its keynote, the company showcased its innovative approach to on-device AI and unveiled its “four-layer AI strategy.” Honor also announced upcoming gen-AI experiences with Google Cloud, which are set to be featured on its upcoming smartphones.

“At Honor, we firmly believe that, by combining the power of on-device AI’s personalization, intuitiveness, and privacy protection, everyone can unlock the full potential of AI safely and securely,” said George Zhao, CEO of Honor Device Co., Ltd. “We are also delighted to forge ahead with Google Cloud, leveraging our combined expertise to unlock the potential of this hybrid approach and deliver even more seamless AI experiences to our users.”

During the keynote, Honor unveiled its four-layer AI architecture and demonstrated its strategic focus on integrating AI into MagicOS. This four-layer architecture comprises distinct layers. At the base layer, Cross-device and Cross-OS AI form the foundation of an open ecosystem, which allows the sharing of computing power and services among devices and operating systems. Building upon this foundation, the Platform-level AI layer enables a personalized operating system, allowing intent-based human-computer interaction and personalized resource allocation. At the third layer, App-level AI is poised to introduce a wave of innovative, generative AI applications that will revolutionize user experiences. Lastly, at the top, the Interface to Cloud-AI services layer provides users with easy access to massive cloud services while prioritizing privacy protection, creating a truly holistic and future-forward AI experience.

Honor also announced that the upcoming Honor 200 Series will revolutionize portrait photography by bringing the mastery of Studio Harcourt, a legendary French photography studio known for its expertise in capturing classic portrait shots with iconic figures. 

The series will leverage AI technology to recreate the iconic studio’s legendary lighting and shadow effects.

By using AI to learn from a vast dataset of Studio Harcourt portraits, the Honor 200 Series has successfully broken down the entire portrait photography process into nine distinct steps, and perfectly replicates the full Studio Harcourt method, ensuring flawless and studio-quality portraits with every shot.

The Honor 200 Series is set to launch in Paris on June 12.