SAL launches fulfillment services to transform Saudi logistics landscape

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Updated 05 May 2024
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SAL launches fulfillment services to transform Saudi logistics landscape

SAL, Saudi Arabia’s leading logistics and supply chain solutions provider, has announced the launch of its Fulfillment Business Unit, a one-stop-shop solution aimed at revolutionizing the logistics and supply chain industry in the Kingdom.

SAL’s fulfillment services represent a comprehensive commitment to meet the growing requirements and accelerated needs in the Saudi logistics sector. By successfully providing an integrated approach that combines air cargo handling and logistics solutions, SAL’s new service will enhance operational efficiency and increase reliability.

With a vision to transform the logistics landscape, SAL’s fulfillment services are designed as a one-stop-shop solution. Leveraging its strong foothold as a leading logistics company with an expansive logistics network, SAL aims to address the growing demand for integrated fulfillment services in the Saudi market.

The heart of SAL’s Fulfillment Business Unit lies in its holistic approach, combining a comprehensive suite of value-added services with expertise in cold chain logistics and robust digital enablement. By seamlessly integrating fulfillment and logistics solutions, SAL today is offering an integrated service that extends from the first mile to the last.

SAL’s fulfillment centers will offer an advanced warehouse management system, which serves as the backbone of its digital strategy, providing customers with real-time access to operational data and metrics. This digital platform enables users to place orders, track their progress, and generate customized reports, enhancing operational transparency and efficiency.

As part of its expansion strategy, SAL is investing in the establishment of a growing network of fulfillment centers in key locations across the Kingdom. With targeted facilities in Riyadh, Jeddah port and Dammam port, SAL’s state-of-the-art warehouses serve a variety of industries, ranging from perishable goods to pharmaceuticals and high-value materials.

“Our fulfillment services represent our solid commitment to delivering unparalleled logistics solutions,” said Faisal Albedah, CEO of SAL. “With our extensive network, cutting-edge technologies and a dedicated team, we are well-positioned to meet the evolving needs of our customers and drive growth in the Saudi logistics sector.”


LuLu marks Founding Day with ‘Made in Saudi’ campaign

Updated 25 February 2026
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LuLu marks Founding Day with ‘Made in Saudi’ campaign

The Ministry of Industry and Mineral Resources honored LuLu Hypermarket in recognition of its pivotal role as the exclusive retail partner of the “Najoud Bikhairna 2026” initiative, commending its continued efforts in supporting and empowering national industries while showcasing the quality and competitiveness of locally manufactured products.

The initiative, led by the ministry in partnership with the Saudi Export Development Authority, represented by the Made in Saudi program, stands as a pioneering model of public-private sector collaboration in activating community-driven initiatives with sustainable impact. Through this program, more than 280,000 Saudi-made products were distributed to 10,000 families across various regions of the Kingdom during the holy month of Ramadan, reinforcing the presence of national products and strengthening the values of social solidarity among individuals and institutions alike.
The ministry’s recognition of LuLu Hypermarket coincided with the official launch of its Saudi Founding Day celebrations at the Dharat Laban branch in Riyadh, marked by the unveiling of a comprehensive promotional campaign dedicated to Saudi-made products. On this occasion, a wide range of special offers was introduced on local products, available across all LuLu Hypermarket branches throughout the Kingdom.
The inauguration ceremony was attended by Mohammed bin Dayel, general supervisor of the Made in Saudi program at the Saudi Export Development Authority, and Mohamed Haris, director of LuLu Saudi Arabia, alongside members of LuLu’s executive management team. The event featured a ribbon-cutting ceremony to officially open the specially designed Founding Day gateway.
Following the inauguration, guests toured several dedicated zones and exhibitions highlighting national products. The tour commenced at the grocery and “Made in Saudi” consumer goods sections, showcasing the diversity and quality of local brands. It also included the “Made in Saudi” dates pavilion, presenting a premium selection of the finest locally sourced dates in celebration of one of the Kingdom’s most iconic national symbols.
The visit continued to the fruits and vegetables section under the theme “From Our Land,” featuring an exceptional assortment of Saudi agricultural products, reflecting the richness and excellence of the local agricultural sector. Guests also explored the LuLu private label corner, which features products exclusively manufactured within the Kingdom for LuLu, reaffirming the company’s commitment to supporting local manufacturing.
The tour concluded with a presentation of “Made in Saudi” products within the chilled and frozen categories, underscoring the rapid growth and qualitative advancement of the Kingdom’s food manufacturing sector, and further reinforcing the strong market position and competitiveness of Saudi products.