DUBAI: Dutch Moroccan Egyptian model Imaan Hammam stars in the newest campaign for Austrian jewelry label Swarovski’s Spring 2024 collection.
Lensed by photographer Steven Meisel, the campaign portraits feature Hammam alongside models Irina Shayk, Karlie Kloss, Fei Fei Sun and Abby Champion, who transform into mythical creatures from the sea.
The campaign reimagines Venus as a collection of bejeweled modern muses, each representing facets of contemporary womanhood.
Swarovski’s Global Creative Director Giovanna Engelbert said in a statement: “The Venus campaign brings to life the Spring/Summer 2024 collection, inspired by a dream of an underwater universe. In this campaign, I reimagined the timeless Venus archetype, exploring it through a modern interpretation that resonates with contemporary ideals of elegance, empowerment, creativity, and grace perfectly embodied by these iconic models.”
Meanwhile, last week, Hammam also took the spotlight as the face of Jacquemus’ latest campaign, “Les Sculptures.”
In a series of images shared on both Hammam’s and the brand’s Instagram pages, the model posed atop pedestals, showcasing an array of ensembles from the label’s newest collection.
The shots were captured amid the picturesque streets of Paris, including settings outside a pharmacy and within a studio.
One of the images featured Hammam adorned in a printed black-and-white coat, distinguished by its elevated collar and dramatically curved sleeves, a design reminiscent of the coat sported by American Dutch Palestinian model Gigi Hadid during Jacquemus’ January show in Saint-Paul-de-Vence, France.
Accentuating her ensemble, Hammam carried a bag in the same print as her coat, as well as black tights and open-toed ankle-strap heels.
In another shot, Hammam reclined on the pedestal, clad in a figure-hugging black dress with a hood that covered half her face.
This is not Hammam’s first collaboration with the brand. In 2021, she graced the label’s Spring 2021 campaign alongside fellow part-Arab models Nora Attal and Malika El-Maslouhi.
Hammam was then a vision in a flared, wheat-colored pinstripe jumpsuit with thin shoulder and chest straps. She also made a memorable appearance on Jacquemus’ runway in July 2020 in Paris donning the same dress.
Launched in 2009, the independent label has seen rapid growth thanks in large part to the founder’s canny social media presence — all smiles and warmth, in contrast to the perceived icy elitism of many of his peers.
