Festival of Cultures to feature more than 90 countries

The Festival of Cultures and Peoples will run from Feb. 12 to 19 at the Islamic University of Madinah with broad participation representing more than 90 countries across the world’s continents. (SPA)
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Updated 09 January 2026
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Festival of Cultures to feature more than 90 countries

MADINAH: The Festival of Cultures and Peoples will run from Feb. 12 to 19 at the Islamic University of Madinah with broad participation representing more than 90 countries across the world’s continents.

The event is presented as a cultural and humanitarian showcase that reflects values of diversity and coexistence, the Saudi Press Agency reported on Friday.

The festival will offer more than 100 activities for all age groups. The programs include cultural and heritage performances, pavilions introducing world cultures, and more than 100 play areas for children, enriching the experience for visitors.

More than 30 restaurants will take part, serving international dishes that reflect the heritage of participating countries. The tasting experience highlights the richness and variety of global cuisines.

The festival builds on its success in previous years, the Saudi Press Agency reported. It is positioned as a global cultural platform that highlights shared values among peoples, strengthens civilizational communication, and reinforces the message of moderation and openness represented by the Kingdom.


What makes the Taif Rose such a precious fragrance product?

Perfume artisan involvement aligns with Jazan Festival’s initiative repositioning traditional crafts as dynamic. (SPA)
Updated 09 January 2026
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What makes the Taif Rose such a precious fragrance product?

  • These farms produce nearly 550 million roses annually, all harvested during a brief season of no more than 45 days, from early March to the end of April

TAIF: Taif roses, renowned for their exceptional aroma and the meticulous care required in cultivation, harvesting, and processing, are among the Kingdom’s most valuable natural perfume products and stand out as prominent agricultural and cultural symbols deeply connected to the region’s heritage and tourism.

Taif rose farms, numbering over 910 and spread across Al-Hada, Al-Shafa, Wadi Muharram, Al-Wahat, Al-Wahit, and Wadi Liya, are home to approximately 1,144,000 rose bushes covering about 270 hectares of agricultural land. 

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Taif rose farms, numbering over 910 and spread across Al-Hada, Al-Shafa, Wadi Muharram, Al-Wahat, Al-Wahit, and Wadi Liya, are home to approximately 1,144,000 rose bushes covering about 270 hectares of agricultural land.

These farms produce nearly 550 million roses annually, all harvested during a brief season of no more than 45 days, from early March to the end of April.

This harvest yields around 20,000 tolas of Taif rose oil. Producing a single tola requires approximately 12,000 roses, which are picked manually at dawn and distilled within 24 hours to preserve the purity and quality of the scent before reaching the market.