Yara Shahidi features in star-studded Cartier campaign

Yara Shahidi, Jisoo, Paul Mescal, Labrinth and Jackson Wang all star in a campaign by Cartier. (Cartier)
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Updated 26 March 2024
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Yara Shahidi features in star-studded Cartier campaign

DUBAI: Part-Middle Eastern actress Yara Shahidi, K-Pop star Jisoo, Irish Oscar nominee Paul Mescal, British singer Labrinth and Hong Kong rapper Jackson Wang all star in a campaign by Cartier released on Tuesday.

“Grown-ish” star Shahidi, whose father is Iranian, stars in the new film and image campaign that celebrates the Trinity jewelery collection turning 100 years old.

Designed by Louis Cartier in 1924, Cartier is marking the centenary of the Trinity ring’s creation with the new campaign, the release of three new designs and, previously, a trio of parties. 

Harvard graduate Shahidi, who is a brand ambassador for Cartier and a global ambassador for French luxury label Dior, was on hand as the label marked the occasion with a party in New York on Feb. 1.

“The Maison chose to host three near-simultaneous events in the three capitals where the three Cartier brothers — Louis, Pierre and Jacques — settled at the beginning of the 20th century. These are the cities where they built the Maison’s three temples: Rue de la Paix, Fifth Avenue and New Bond Street,” Cartier said in a released statement.

Author and Cartier family member Francesca Cartier Brickell spoke to Arab News about the jewelry house in February at Dubai's Emirates Airline Festival of Literature. The writer of “The Cartiers: The Untold Story of the Family Behind the Jewelry Empire” shared insights into the family’s past, as well as the label’s unexpected beginnings.

Louis-François Cartier started as an apprentice in the jewelry trade and worked long hours before founding the business in 1847. “It’s so easy to imagine that Cartier today was always a big business, but it wasn’t – it was a startup. And it was a startup by someone incredibly poor and without money. There was a revolution the first year after he established it, and he thought the business would go under,” Cartier Brickell said.

While Louis-François’ son Alfred grew the business, his grandchildren, Louis, Pierre, and Jacques took the Cartier name further and forged bonds with royalty in Europe, the Middle East, and India.

For her part, Shahidi also starred in a campaign for French label Jean-Paul Gaultier in September 2023 and the 24-year-old was nominated for a NAACP Image Award earlier this year.

The NAACP Image Awards is an annual awards ceremony presented by the US-based National Association for the Advancement of Colored People. The awards show honors outstanding performances in film, television, theater, music, and literature.

Shahidi was nominated for the outstanding actress in a motion series category for her role in “Sitting in Bars with Cake,” a romantic comedy-drama film directed by Trish Sie and written by Audrey Shulman.


Nationalist Bollywood hit ‘Dhurandhar’ ignites India-Pakistan controversy

Updated 08 January 2026
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Nationalist Bollywood hit ‘Dhurandhar’ ignites India-Pakistan controversy

  • Movie stars Ranveer Singh as an Indian intelligence agent who infiltrates alleged criminal networks in Karachi
  • Film has drawn sharp criticism from Pakistani officials while becoming one of the year’s biggest hits in India

A Bollywood spy thriller set in Pakistan has sparked heated debate across both countries over its portrayal of cross-border tensions, even as the film breaks box office records in India amid a surge in nationalist cinema.

“Dhurandhar,” starring Ranveer Singh as an Indian intelligence agent infiltrating criminal networks in Pakistan’s Karachi, has drawn sharp criticism from Pakistani officials and some international critics while becoming one of the year’s biggest commercial hits in India.

The 3.5-hour film, directed by Aditya Dhar, weaves real historical events including the 1999 plane hijacking, the 2001 Parliament attack, and the 2008 Mumbai attacks into a fictional narrative about an Indian spy’s mission to dismantle alleged links between Karachi gangs and terror networks.

Released Dec. 5 with minimal publicity, “Dhurandhar” has grossed more than 12.15 billion rupees ($134.76 million) in ticket sales, making it the highest-grossing Bollywood film last year. 

“It is a unique thing. Most films are set in India, but in this film, a RAW agent infiltrates Pakistan and is living there, hiding his identity, and the film portrays all of that through this setup, about Karachi and everything. That’s why it is such a good film. I mean, it is very important to watch this film,” said movie-goer Naresh Kumar.

The film represents a growing trend in Indian cinema toward nationalist blockbusters that align with Prime Minister Narendra Modi’s policies, following controversial hits like “The Kashmir Files” and “The Kerala Story” that sparked debates over historical accuracy while achieving commercial success.

In India, some film critics faced online harassment for negative reviews, prompting the Film Critics Guild to condemn “targeted attacks” against reviewers.

“Films that evoke patriotic fervor among audiences generally do well, but that is not to say that any film with this kind of subject would have done well,” said Bollywood film analyst Komal Nahta. “Everything seems to have gone right with the film.” 

The controversy highlights how cinema continues to reflect decades-old tensions between the nuclear-armed neighbors, who have fought four wars since partition in 1947. Fighting erupted between the countries in May following an attack on tourists in Kashmir that India blamed on Pakistan-backed militants.

In Pakistan’s Lyari neighborhood, which was depicted in the film, residents criticized the portrayal as inaccurate.

“It is a completely baseless movie because our neighboring country doesn’t know anything about our country,” said Mohammad Zohaib, a Lyari resident and burger shop owner. “They don’t know anything about Lyari, so how can they make a completely realistic film about someone?” 

The Pakistan Peoples Party filed legal action in a Karachi court last month over the film’s unauthorized use of assassinated former Prime Minister Benazir Bhutto’s image and its portrayal of party leaders as terrorist sympathizers.

“About 10 percent of what has been shown in the movie is reality, 90 percent is not real,” said Khizer Abdul Wahid, a Lyari resident and beauty salon owner.

Pakistan banned Indian films in 2019, but Bollywood remains popular there with audiences using VPNs or illegal downloads to watch new releases.

Theatre admissions in India have fallen 45 percent since their 2018 peak of 1.58 billion, according to Ernst and Young, as streaming services offer content that complements cheap mobile data available to most Indians.

Even global hits like the latest Avatar film struggled to secure screens due to “Dhurandhar’s” strong showing, analysts said.