Almarai’s $4.8bn investment strategy targets sustainable growth & expansion

Prince Nayef bin Sultan, chairman of the board of directors, Almarai Company.
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Updated 25 March 2024
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Almarai’s $4.8bn investment strategy targets sustainable growth & expansion

Almarai Company has announced its investment strategy for the next five years, 2024-2028, to strengthen its position as the largest vertically integrated dairy company in the world, and the largest in the production and distribution of food and beverages in the Middle East. The strategy will consolidate its growing role in achieving food security, in line with the goals of Saudi Vision 2030 and the government’s support and empowerment of the private sector.

Prince Nayef bin Sultan bin Mohammed bin Saud Al-Kabeer, chairman of the board of directors, Almarai Company, said that the plan will consolidate the company’s position as a preferred choice for the consumer and that Almarai will continue to implement strategies that enhance its entry into new markets and expand its sectors. He said the size of the plan’s capital investment program for the said period exceeds SR18 billion ($4.8 billion), and it will be financed from the company’s operating cash flows.

Prince Nayef explained that the plan aims to continue achieving sustainable growth in the main operating sectors and regions in which the company is located, and to strengthen it in the markets of the GCC countries, Egypt and Jordan, and other countries of the region. The plan also targets the enhancement of capabilities to develop new food sectors and products. He expressed the board of directors’ confidence in achieving this goal.

The plan lists specific strategies and action plans for the main operating sectors (dairy, juices, poultry, and baked goods) as well as the promising operating sectors (frozen food products, red meat, seafood, and ice cream), in addition to the sectors targeted by investment studies.

Prince Nayef pointed out that Almarai’s investment strategy has been built on several pillars, to achieve steady growth in the company’s business and products, while strictly adhering to quality standards and working to support food security in the markets in which it operates. It also seeks to achieve balance and flexibility, enhance efficiency and reliability, maintain the integrity of the value chain while developing new and more advanced investment methods, and maintain regional leadership in environmental and social sustainability.


LuLu expands specialty coffee footprint in KSA with Sulalat

Updated 24 January 2026
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LuLu expands specialty coffee footprint in KSA with Sulalat

LuLu Group has signed a landmark MoU with Sulalat Coffee during the 5th edition of World of Coffee Dubai trade show. This exclusive retail partnership is designed to enhance the specialty coffee offerings across LuLu Hypermarkets in Saudi Arabia, meeting the growing demand for premium coffee experiences within the region.
The agreement was signed by Mohamed Haris, director, Saudi Arabia, LuLu Group, and Abdulelah Al-Murqi, marketing director, Sulalat Coffee. Through this collaboration, LuLu Group will provide a dedicated platform for Sulalat’s specialty-grade beans, which are globally sourced and roasted in Riyadh. This initiative ensures that world-class coffee quality, previously reserved for niche aficionados, is now readily accessible to coffee lovers throughout the Kingdom.
By partnering with Sulalat Coffee, LuLu Group is integrating artisanal expertise with large-scale retail excellence. Sulalat has been a pioneer in the specialty coffee movement in the region, and this partnership allows LuLu to showcase unique varieties and professional-grade roasting. The collaboration reflects a shared vision to celebrate the thriving local coffee culture and deliver an unparalleled selection of premium products to everyday consumers.
In alignment with Saudi Vision 2030, this partnership reinforces LuLu Group’s commitment to empowering homegrown brands and fostering economic diversification within the Kingdom. By providing a global stage for local excellence at events like World of Coffee Dubai, LuLu continues to support the growth of a vibrant private sector and a sustainable retail ecosystem.
As the premier platform for the industry, World of Coffee Dubai 2026 highlights the rapid growth and innovation within the regional coffee scene. With the event attracting more than 17,000 visitors and hundreds of global exhibitors, it provides a vital stage for industry leaders to connect.