DUBAI: Saudi Arabia’s Film AlUla, the Royal Commission for AlUla’s film agency, announced artistic director and creative Nicola Formichetti as a costume mentor for its flagship AlUla Creates initiative.
Formichetti has an extensive portfolio, including various music videos by US pop star Lady Gaga and red carpet moments by the celebrity, as well as overseeing visual campaigns for global fashion houses such as Mugler, Diesel, Uniqlo, Nike and H&M.
Other notable collaborations include campaigns with Pepsi, MAC and Barney’s. He has also held editorial director positions at Vogue Japan Hommes, Dazed & Confused, and V Magazine.
Commenting on the mentorship collaboration, Formichetti said in a statement: “I’m very excited about the role as a mentor for AlUla Creates. Collaborating with such talented creatives has been a magical experience.”
“Helping them elevate their concepts and bring their visions to life has been truly inspiring. Looking ahead, Film AlUla is set to reshape the creative landscape, marking an exciting future for storytelling,” he added.
In his mentorship role, Formichetti is guiding designers Alia and Abeer Oraif of Atelier Hekayat and Arwa Al Ammari of ArAm as they create costumes for directors Hana Alfasi, Maram Taibah as well as sisters Raneem and Dana Almohandes. The films are currently in post-production following the shoots in AlUla last month and will premiere at film festivals later this year.
Formichetti joins mentors including Saudi director Haifaa Al-Mansour and producers James Richardson and Jane Moore of Vertigo Films.
