Newcastle United season is not ‘over’ insists Eddie Howe after Man City cup exit

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Newcastle United's Dan Burn looks dejected as Manchester City's Bernardo Silva and teammates celebrate after scoring their second goal on March 16, 2024. (Action Images via Reuters)
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Manchester City's Bernardo Silva scores their first goal via a deflection off Newcastle United's Dan Burn on March 16, 2024. (Action Images via Reuters)
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Updated 17 March 2024
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Newcastle United season is not ‘over’ insists Eddie Howe after Man City cup exit

  • 1st-half Bernardo Silva double saw City progress at Etihad, Magpies miss out on last-4 return to Wembley Stadium next month
  • Newcastle currently 10th in Premier League, 2 points off 8th spot likely to secure UEFA Conference League place next season

MANCHESTER: Newcastle United boss Eddie Howe has refuted claims the Magpies’ season is “over” after they crashed out of the FA Cup.

A first-half Bernardo Silva double saw City progress at the Etihad and ensured Howe’s Newcastle missed out on a last-four return to Wembley Stadium next month.

While it was an expected result, fans, the players, and Howe could not hide their disappointment, especially due to the nature of the loss. Two deflected efforts from Portuguese Silva put them to the sword on the night, while Alexander Isak squandered several openings in front of goal.

Despite that, Howe does not believe the season is over, given the Magpies still have 10 games left — and European qualification to play for. Newcastle are currently 10th in the Premier League table, two points off eighth, which is likely to secure a spot in the UEFA Conference League for next season.




Newcastle United manager Eddie Howe and Alexander Isak applaud the fans after the match between Manchester City and Newcastle United at the Etihad Stadium in Manchester, Britain, on March 16, 2024. (Action Images via Reuters)

Howe said: “There’s a huge amount to play for. If people say our season is over, it’s absolute nonsense, as far as I’m concerned. We’re trying to get our best form back to try and win.

“We tried our very best to force them into mistakes, but they didn’t (make any). They were very good. Conceding the two goals that we did didn’t help our cause. It was an uphill battle. We covered a lot of ground, but when we had our moments, our last pass was lacking.

“The difference is their technical quality and their players who can get out of tight situations – it’s at the highest level. We’re trying to get to their level.

“We’ve got 10 massive games left and are only a few points below seventh place (in the Premier League), so we’re looking to end the season on a high.”

Next up for the Magpies is a home double-header against Euro rivals West Ham United and then relegation-threatened Everton. But before the return to league action at St. James’ Park later this month, Howe is taking his players for a warm-weather training camp in the Middle East.

The Magpies jetted straight from Manchester to Dubai and the head coach is hoping to spark the same turnaround in form Newcastle enjoyed last season, after visiting the state.

Howe’s men won six out of the last seven post-Dubai — and they may need something similar this time around with Chelsea, Manchester United, West Ham United, Brighton and Hove Albion, and Wolverhampton Wanderers all in the hunt for the final Euro slots.

Newcastle have won just four times since Dec. 2. The Magpies have picked up 14 points in their last 14 games and sit 14th in the Premier League form table since the start of December.

On the Dubai trip, Howe added: “As always there will be a period of relaxation after a very busy period. We’ve got to try and get players fit before our next game and then there will be a period of work where we will analyze the (Manchester City) game and pick the pieces up.

“We’ll work on, I don’t know what that will be, but we’ll look ahead to our next opponent and get some good work in, some fitness work in, and come back stronger for it.”

After a week of speculation linking him with a move to the Etihad, Newcastle star man Bruno Guimaraes was visibly devastated at the cup exit.

In a post on X, he said: “Struggling to find words now. Disappointed to not go through in the FA Cup. We still have 10 games in the Premier League to save our season. We count on our fans as always.”


Footballco launches new Riyadh studio to boost creator-led content boom

Updated 16 February 2026
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Footballco launches new Riyadh studio to boost creator-led content boom

  • Football media company’s venture caters for its Arabic video-first brands
  • Footballco also plans to create in-studio formats for its fan-driven series, Yalla Fans, previously shot on location at football stadiums

RIYADH: Football media and culture company Footballco have opened a new production studio in Riyadh.

The move allows it to boost the volume of in-studio content created for its leading Arabic video-first football brands — Yalla Goal, Yalla Fans and Yalla Girl, as well as branded content for commercial partners.

The new studio complements Footballco’s Riyadh office, which opened in December 2024 as its Middle East headquarters. Footballco’s move to the city was driven by a desire to better serve clients in Saudi Arabia and to bring it closer to the country’s burgeoning football industry. The company now has 20 full-time staff in the Kingdom.

Footballco currently operates three video-first Arabic-language football brands in the region, all targeting Gen-Z and Gen-Alpha fans and fronted by experienced content creators. Yalla Goal combines spirited discussions, bold challenges and fun games, while Yalla Girl celebrates the growth of women’s football in Saudi Arabia and the region, with a focus on talent, personality, laughter and friendship. Footballco also plans to create in-studio formats for its fan-driven series, Yalla Fans, previously shot on location at football stadiums. 

The company’s decision to invest in creator-led, in-studio video formats is backed by its own research which found that, for young fans, brand partnerships with creators are seen as more valuable than official tournament partnerships.

Footballco’s new studio will increase the frequency of video content created for its channels, supported by two full-time hosts for Yalla Goal — Mohammed Bargat and Waleed Al-Shargi (better known as Shargi), who have a combined following of over 900,000 on their personal channels.

Andy Jackson, Footballco’s Middle East senior vice president, said: “With seven national teams from the region set to appear at the 2026 FIFA World Cup, eight if Iraq qualify through the play-offs, these new facilities and increasing video output sets our brands up for success at a time where we know there will be an unprecedented demand for fun, creator-led video content.

“We’re also excited to welcome both Bargat and Shargi to the team, with both having more than proved themselves as understanding how to create content that resonates with young fans and they are already familiar to our audiences.”

He added: “In December, our Arabic social channels generated over 1.7 billion video views, so we are building from an incredibly strong base to further cement our position as the clear market leader both in Saudi Arabia and the wider region. Our creator-led video formats have proved incredibly popular with brands, and this investment will see us able to offer a broader range of opportunities to our many commercial partners.”

While the World Cup this summer will see Footballco’s new studio in constant use, the company is also readying a slate of programming across Ramadan, with a 30-show spread culminating in an Eid special.

Taha Imani, Footballco’s head of video and social in the Middle East and North Africa region, said: “With YouTube becoming the number one place for fans to enjoy longform and short-form football content, and based on success across Footballco brands such as The Front Three in other markets, we’re expecting to grow at speed as we approach the World Cup giving fans exactly what they want from us on a daily basis.”