TikTok partners with Saudi creative studio Telfaz11 to launch exclusive Ramadan series

Telfaz11 will premiere two exclusive shows weekly, specifically designed for TikTok viewers, throughout Ramadan. (Shutterstock)
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Updated 12 March 2024
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TikTok partners with Saudi creative studio Telfaz11 to launch exclusive Ramadan series

  • Weekly shows to showcase the adventures of 2 agents, alongside comedic and insightful commentary on the next generation of voices from the Kingdom

LONDON: TikTok has announced a strategic collaboration with Saudi creative studio Telfaz11 to create an exclusive Ramadan series, marking the platform’s first-ever episodic branded content series.

Shadi Kandil, general manager of Global Business Solutions for the Middle East, Turkiye, Africa, and Central and South Asia at TikTok, spoke of the significance of the partnership, saying that it “brings best-in-class publishers to the platform to produce locally relevant content that our community will enjoy, allowing advertisers to natively engage with audiences on a deeper level during the month of Ramadan.”

Kandil further highlighted TikTok’s evolution into a premier entertainment hub, showcasing “high-quality, locally produced entertainment tailored to diverse audiences.”

Telfaz11 will premiere two exclusive shows weekly, specifically designed for TikTok viewers, throughout Ramadan.

One show invites TikTok users to join two agents on daring missions, while the other promises laughter and social reflections as Em Salah, an elderly Saudi woman, humorously looks at trends and culture, discussing the next generation of voices from the Kingdom.

The shows will integrate advertisers into the heart of weekly Ramadan episodes, utilizing a blend of “TikTok’s community-building features and storytelling capabilities” alongside “Telfaz11’s creative expertise at the intersection of innovation.”

Alaa Faden, CEO at Telfaz11, said: “We are always looking to adapt our content format in ways that reach different audiences.

“Through these shows we aim to deliver compelling narratives that entertain, inspire, and resonate with TikTok’s diverse communities.”


EU warns Meta it must open up WhatsApp to rival AI chatbots

Updated 49 min 11 sec ago
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EU warns Meta it must open up WhatsApp to rival AI chatbots

  • The EU executive on Monday told Meta to give rival chatbots access to WhatsApp after an antitrust probe found the US giant to be in breach of the bloc’s competition rules

BRUSSELS: The EU executive on Monday told Meta to give rival chatbots access to WhatsApp after an antitrust probe found the US giant to be in breach of the bloc’s competition rules.
The European Commission said a change in Meta’s terms had “effectively” barred third-party artificial intelligence assistants from connecting to customers via the messaging platform since January.
Competition chief Teresa Ribera said the EU was “considering quickly imposing interim measures on Meta, to preserve access for competitors to WhatsApp while the investigation is ongoing, and avoid Meta’s new policy irreparably harming competition in Europe.”
The EU executive, which is in charge of competition policy, sent Meta a warning known as a “statement of objections,” a formal step in antitrust probes.
Meta now has a chance to reply and defend itself. Monday’s step does not prejudge the outcome of the probe, the commission said.
The tech giant rejected the commission’s preliminary findings.
“The facts are that there is no reason for the EU to intervene,” a Meta spokesperson said.
“There are many AI options and people can use them from app stores, operating systems, devices, websites, and industry partnerships. The commission’s logic incorrectly assumes the WhatsApp Business API is a key distribution channel for these chatbots,” the spokesperson said.
Opened in December, the EU probe marks the latest attempt by the 27-nation bloc to rein in Big Tech, many of whom are based in the United States, in the face of strong pushback by the government of US President Donald Trump.
- Meta in the firing line -
The investigation covers the European Economic Area (EEA), made up of the bloc’s 27 states, Iceland, Liechtenstein and Norway — with the exception of Italy, which opened a separate investigation into Meta in July.
The commission said that Meta is “likely to be dominant” in the EEA for consumer messaging apps, notably through WhatsApp, and accused Meta of “abusing this dominant position by refusing access” to competitors.
“We cannot allow dominant tech companies to illegally leverage their dominance to give themselves an unfair advantage,” Ribera said in a statement.
There is no legal deadline for concluding an antitrust probe.
Meta is already under investigation under different laws in the European Union.
EU regulators are also investigating its platforms Facebook and Instagram over fears they are not doing enough to tackle the risk of social media addiction for children.
The company also appealed a 200-million-euro fine imposed last year by the commission under the online competition law, the Digital Markets Act.
That case focused on its policy asking users to choose between an ad-free subscription and a free, ad-supported service, and Brussels and Meta remain in discussions over finding an alternative that would address the EU’s concerns.