Telfaz11 acquires creative agency SHIFT

The acquisition will see the two companies combine their talent and client base to deliver creative campaigns.
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Updated 20 June 2023
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Telfaz11 acquires creative agency SHIFT

  • Acquisition to boost Telfaz11’s advertising and marketing capabilities

DUBAI: Saudi studio Telfaz11 has announced the acquisition of SHIFT, a regional creative advertising and marketing agency.

The acquisition will see the two companies combine their talent and client base to deliver creative campaigns.

“This acquisition creates many advantages for our marketing clients through the strength of our complementary offerings,” said Alaa Fadan, CEO and co-founder of Telfaz11.

“The combination will both streamline operations and enhance efficiencies across the board while allowing us to serve an even larger group of local and international clients,” he added.

The move will merge SHIFT’s marketing expertise with Telfaz11’s film, TV and storytelling capabilities, “further positioning Telfaz11 as a formidable force in the growing local marketing services industry,” said Fadan.

The newly merged company will continue to be based in Riyadh with offices in Dubai and an upcoming one in the Kingdom’s media production hub NEOM.

Earlier this month, Telfaz11 signed a deal with NEOM to cooperate on at least nine TV and film productions over the next three years, as well as set up an office in NEOM by the end of the year, which is “part of a strategic move that will facilitate our vision for expansion in the Kingdom,” Fadan told Arab News in a separate interview.

Founded in 2013, SHIFT’s portfolio of clients includes over 100 local and international brands such as STC, Alinma Bank, and P&G.


OpenAI’s Altman says world ‘urgently’ needs AI regulation

Updated 19 February 2026
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OpenAI’s Altman says world ‘urgently’ needs AI regulation

  • Sam Altman, head of ChatGPT maker OpenAI, told a global artificial intelligence conference on Thursday that the world “urgently” needs to regulate the fast-evolving technology

NEW DELHI: Sam Altman, head of ChatGPT maker OpenAI, told a global artificial intelligence conference on Thursday that the world “urgently” needs to regulate the fast-evolving technology.
An organization could be set up to coordinate these efforts, similar to the International Atomic Energy Agency (IAEA), he said.
Altman is one of a host of top tech CEOs in New Delhi for the AI Impact Summit, the fourth annual global meeting on how to handle advanced computing power.
“Democratization of AI is the best way to ensure humanity flourishes,” he said on stage, adding that “centralization of this technology in one company or country could lead to ruin.”
“This is not to suggest that we won’t need any regulation or safeguards,” Altman said.
“We obviously do, urgently, like we have for other powerful technologies.”
Many researchers and campaigners believe stronger action is needed to combat emerging issues, ranging from job disruption to sexualized deepfakes and AI-enabled online scams.
“We expect the world may need something like the IAEA for international coordination of AI,” with the ability to “rapidly respond to changing circumstances,” Altman said.
“The next few years will test global society as this technology continues to improve at a rapid pace. We can choose to either empower people or concentrate power,” he added.
“Technology always disrupts jobs; we always find new and better things to do.”
Generative AI chatbot ChatGPT has 100 million weekly users in India, more than a third of whom are students, he said.
Earlier on Thursday, OpenAI announced with Indian IT giant Tata Consultancy Services (TCS) a plan to build data center infrastructure in the South Asian country.