JEDDAH: American singer Alicia Keys took her place in the recent third “Women to Women” initiative in Jeddah, alongside influential Saudi women such as DJ Cosmicat (Nouf Sufyani); Mishaal Ashemimry, aerospace engineer and commercial pilot; visual artist Huda Beydoun; Noura bin Saidan, a street artist; and Raha Moharrak, the first Saudi woman to scale Mount Everest.
Organized by MDLBEAST on International Women’s Day, the event aimed to unite female leaders and focus on how they can drive cultural progress both in Saudi Arabia and globally.
The diverse group of women shared their experiences in their respective fields, while looking at the challenges they overcame for success.
They looked at what it means to be a woman challenging norms and overcoming obstacles, sharing the inspirations that drove their remarkable accomplishments.
Keys said: “(I’m) so excited to be together. What inspires me is humanity, people; real-life experiences inspire me. Those are the things I write songs about, those are the things that connect me and us.
“It’s all about experiencing life. Meeting new people in this event is such an inspiration (and) to be able to engage in the conversation. My journey has been unique: raised by a single mother who is a rock to me. The will to achieve and discover, to keep going, can happen by trusting yourself.
“The biggest lesson that I would like to share is to keep going. Learn from failure and grow from it.”
She added: “I always keep telling myself to keep trying, and even if it doesn’t work out, at least I tried. I would like to avoid the pressure that I placed on myself and instead believe in personally deciding what is important to me and what success means to me.
“Success, to me, is being an authentic, genuine person who is good-natured, good-hearted, and kind to people, bringing positivity to others. Even if I can positively impact just one person, that is most important to me. It’s all about spreading positivity.”
Keys, who has won 15 Grammys and sold 90 million records worldwide, is renowned for her achievements in music and her dedication to activism, entrepreneurship, and wellness initiatives. She is actively engaged with her beauty brand, Keys Soulcare.
Ashemimry, who draws inspiration from her birth city of Qassim and her childhood fascination with the stars, also shared her journey and insights during the event.
She said: “I wanted to learn deeper about space and the only way to do it was to build rockets. When you are a child, you don’t understand, and breaking stereotypes was very challenging.”
Encouraging others to pursue their own dreams, Ashemimry spoke about her unexpected path to becoming the first Saudi female aerospace engineer and commercial pilot. She added: “In my case, when I had inspiration, I never thought I would be the first. I had the passion to just follow it. When I knew that I was the first Saudi, I felt huge responsibility on my shoulders toward the public.
“So I started social media accounts talking about space and technology development. I had difficulty in Arabic. I had a fear that I wouldn’t be able to explain myself better. But, later on, I started to talk about space by simplifying it in Arabic ... when I spoke about my inspiration, hardships I went through, being away from my family, the struggles, sacrifices to be a rocket scientist, and the history of rockets.
“The impact I left with the content I created was really inspiring to the audience, which motivated me to keep encouraging people to aspire.”
Moharrak, reflecting on her journey and the challenges she faced, said: “The emotional and mental challenge that you don’t fit in is very challenging, and that’s something no one teaches.
“I am so proud that now more and more women are breaking the norm. In my story, the challenge was mentality and (that was) also the biggest driver. If we don’t change the narratives and the story, then who will?
“Yes, I have climbed Mount Everest, but every single woman has an Everest to climb in daily life. It’s about continually proving to yourself that you are capable of achieving extraordinary things and overcoming challenges. So don’t let anyone make you feel that you cannot climb your Everest.”
Other members of the panel shared their sources of inspiration and the paths they took to achieve success, while also discussing strategies for overcoming the negative opinions of others and people’s perceptions.
Rozana Al-Banawi, an entrepreneur specializing in professional training and coaching, conducted sessions with her team to engage the audience, facilitating activities focusing on leadership skills and self-development, creating an interactive and enriching experience for those attending.
American singer Alicia Keys joins Saudi trailblazers in ‘Women to Women’ initiative in Jeddah
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American singer Alicia Keys joins Saudi trailblazers in ‘Women to Women’ initiative in Jeddah
- Organized by MDLBEAST on International Women’s Day, the event aimed to unite female leaders and focus on how they can drive cultural progress both in Saudi Arabia and globally
- The diverse group of women shared their experiences in their respective fields, while looking at the challenges they overcame for success
Minzal brings Saudi traditions to life in Diriyah
- From leather crafts and archery to Saudi coffee, Minzal offers a lesson in ‘Sloum Al-Arab’
RIYADH: This season of Minzal places social norms and traditional etiquette at its center, with tents set up to teach what is locally known as “Sloum Al-Arab” alongside gatherings for coffee, dinner and stargazing around campfires.
“Sloum Al-Arab” refers to the unwritten customers and values that have shaped Arab and Bedouin society for centuries, including generosity, coffee preparation, courage and archery.
In Saudi Arabia, these traditions are closely ties to cultural identity and religious belief.
Leather products and the making of leather goods is one of the crafts featured at Minzal this year and is one of the oldest crafts still practiced in the kingdom.
“The most difficult thing I faced to work on was camel leather because it is a little tough,” Nada Samman, a leather trainer and craftsman at Minzal, told Arab News.
“The work on leather is wonderful whether it is goat leather, cow leather, Sawakni sheep, and of course, camel leather. At Minzal, we are offering multiple handicraft workshops, most specifically the leather handicrafts. We want visitors to spend time at something useful and fun."
Samman explained the workshops allowed participants to preserve heritage while engaging in meaning, hands on activities.
Faisal Al-Khaled, a visual artist and craftsman specializing in Saudi designs at Minzal, shared a similar goal: “I want people to have, by the end of this experience, a unique and traditional art piece created by them, and that I know I helped them to preserve this craft.”
Minzal, which has been organized for several years now, continues to evolve with each season, offering activities that highlight Bedouin values, traditional skills and sports. Archery is a key feature, reflecting its deep roots in Arab and Islamic history.
Mohammed Al-Sharif, a certified archery player and coach with the Saudi Archery Federation since 2028, said the sport was closely connected to Saudi culture. It was encouraged by the Prophet Muhammad, which led people to learn and teach it through generations.
“Our traditional bow is considered one of the most important and widely used bows in Arab culture,” Al-Sharif said. “We have several styles, and professional archers specializing in traditional bow shooting … There are various types of archery, such as horseback archery and standing archery, where bow sizes vary according to specific needs, such as types used for hunting and others used during warfare.”
He explained that archery was historically part of daily life, used for protection and hunting.
Saudi coffee also plays a significant role in the Minzal experience, with live demonstrations. One of the most frequently consumed beverages in the Kingdom, it is a symbol of hospitality and generosity.
Ahmed Al-Shuaibi explained how it was prepared at the Sloum tent, first by roasting the beans and then allowing them to cool. The beans are ground with spices in a Nigr.
“Coffee is passed from our grandparents,” he added. “In significant majlis, you see them offering our local coffee and not other types of coffee. We organized this corner so that young generations can visit and learn this.”
