AliExpress signs Saudi football stars as ambassadors

Saudi football hero Salem Al-Dawsari and rising star Feras Al-Brikan will feature in AliExpress’ marketing initiatives within the GCC in the upcoming year.
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Updated 05 March 2024
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AliExpress signs Saudi football stars as ambassadors

Global e-commerce platform AliExpress has announced Saudi football hero Salem Al-Dawsari and rising star Feras Al-Brikan as its newest brand ambassadors. As influential figures in the Saudi Pro League and Saudi National Football team, their partnership with AliExpress highlights the company’s dedication to enriching the shopping experience for its GCC customers.

This collaboration unveils an array of exclusive deals and engaging shopping experiences, bringing together the market’s growing demand for convenient online shopping with the dynamic appeal of these football icons. The upcoming year will see Al-Dawsari and Al-Brikan featured in AliExpress’ marketing initiatives within the GCC. Amidst Ramadan’s spirit of contemplation and togetherness, AliExpress aspires to be the preferred online shopping choice for GCC shoppers, offering a broad product selection and seamless shopping experience.

Shengliang Liang, regional manager of for the GCC and Europe at AliExpress, said: “We are thrilled to welcome Salem Al-Dawsari and Feras Al-Brikan into the AliExpress family, whose excellence and dedication reflect our core mission — to provide the best service to our customers. As families gather to celebrate Ramadan, we believe Salem and Feras will assist us in providing joy and convenience to every consumer in the Kingdom of Saudi Arabia and beyond.” 




Saudi football hero Salem Al-Dawsari and rising star Feras Al-Brikan will feature in AliExpress’ marketing initiatives within the GCC in the upcoming year.

Al-Dawsari shared his excitement about the partnership, saying: “Representing a global brand like AliExpress is not just a personal honor but also a chance to amplify the presence of Saudi sports on the world stage. I look forward to introducing exclusive offers and a tailored shopping journey for the people.”

Jim Qin, operations director for the GCC at AliExpress, said: “Augmenting this partnership, we are set to launch a series of Ramadan promotions in the GCC. AliExpress endeavors to deliver an engaging and enjoyable shopping experience at every step for the consumers.” These initiatives will offer significant savings across a wide range of items, from home decor to fashion though to fitness gear and tech gadgets.

During the Ramadan campaign, running until March 27, shoppers can save $4 on every $25 spent on the platform to a maximum of $16 off per order. Moreover, subsidies on the most sought-after products in the GCC ensure more competitive pricing.

Moreover, consumers in the Saudi market that spend more than SR700 or $200 in total on the event page in a single day will be eligible to secure a randomly sized autographed football shirt from Al-Dawsari or Al-Brikan. There are 30 football shirts on offer daily on a first-come, first-serve basis.

To ensure consumers shop with greater peace of mind, AliExpress now provides faster-than-ever delivery in the region, as well as delivery guarantees, free shipping, free returns and local customer service in Arabic.

“In alignment with Saudi Vision 2030 and its commitment to bolstering the local economy, AliExpress is excited to engage with local shoppers and communities, as well as offer local vendors a venue to expand their reach. The brand ambassadors’ partnership is a powerful endorsement of this initiative,” the company said.


PwC Middle East and Sirar by stc’s CISO500 program advances cyber leadership

Updated 15 February 2026
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PwC Middle East and Sirar by stc’s CISO500 program advances cyber leadership

The fifth edition of the CISO500 program ran from Feb. 8-12. Delivered in partnership between PwC Middle East and Sirar by stc, the program featured five intensive days of rich discussions and hands-on practical experiences, aimed at strengthening leadership capabilities in cybersecurity and keeping pace with rapid technological transformation.

The program is designed to develop the capabilities of executive cybersecurity leaders and enhance their strategic role in supporting organizations’ digital transformation. It equips participants to address contemporary challenges in the cyber landscape and expand their influence within decision-making ecosystems.

Yasser Al-Swailem, CEO of Sirar by stc, said that the program represents an important step toward strengthening the readiness of cyber leaders in the region. He noted that the CISO500 program is a fundamental pillar in the journey toward building a secure and trusted Saudi cyberspace aligned with national ambitions. He added that investing in national cybersecurity leadership is no longer optional but a strategic necessity for ensuring sustainable digital development. The program reflects a commitment to empowering national talent to lead the digital security landscape according to the highest global standards.

He further emphasized that such initiatives contribute to strengthening digital security ecosystems and enabling organizations to confidently and sustainably address future challenges.

Samer Omar, cybersecurity and digital trust leader at PwC Middle East, added: “CISO500 is a long-term investment in Saudi leadership. Over the past year, we’ve seen how bringing together senior Saudi cybersecurity professionals in a structured executive environment accelerates capability, builds confidence and deepens collaboration. As the program enters its second year, our focus remains on equipping Saudi CISOs with the strategic perspective and technical depth required to secure the Kingdom’s digital ambitions.”

The program addressed a range of advanced topics, including common cyber transformation pitfalls, mechanisms for securing enterprise digital transformation, and cybersecurity budgeting and financial governance. These topics enhanced leaders’ ability to translate cyber risks and security investments into financial indicators that support executive decision-making.

It also covered the latest technological developments, particularly artificial intelligence, emerging technologies, quantum computing, and the protection of critical and operational infrastructure. Emphasis was placed on the importance of security governance for AI technologies and strengthening enterprise-wide risk management perspectives associated with them.

The program adopted an interactive learning methodology combining strategic discussions, collaborative work, and creative practical exercises, contributing to a deeper understanding of concepts and enabling their translation into applicable organizational practices.

Abdullah Al-Asmari, global cybersecurity director at the Saudi Research and Media Group and one of the program participants, said that the experience added significant strategic and practical value: “The program provided a rich experience that strengthened the leadership perspective of cybersecurity, particularly in linking technical practices with strategic and financial dimensions within the organization. It also offered valuable space for exchanging expertise on emerging technologies such as AI and quantum computing, and the challenges of securing critical infrastructure. This experience enhances cyber leaders’ ability to adopt a more influential role in supporting digital transformation and enabling decision-making based on a comprehensive understanding of risk and value.”

He added that the program facilitated the exchange of insights on emerging challenges and strengthened the ability to align cybersecurity with institutional objectives and executive decision requirements.

Participants said that the program constituted a valuable professional and knowledge-driven experience that enhanced the readiness of cyber leaders to keep pace with rapid digital transformation, reinforcing cybersecurity’s role as a strategic enabler that supports innovation while preserving business trust, reliability, and sustainability.