Forbes names two Pakistanis among Middle East’s ‘100 Most Powerful Businesswomen’

The collage of image created on March 5, 2024, shows Pakistani businesswomen Shaista Asif (left), co-founder and group CEO of PureHealth Holding health care network, and Shazia Syed, Unilever general manager for North Africa, Levant and Iraq. (Forbes)
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Updated 05 March 2024
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Forbes names two Pakistanis among Middle East’s ‘100 Most Powerful Businesswomen’

  • This year’s list featured 100 entries, with 104 women from 27 different sectors and 28 nationalities
  • The banking and financial services sector led the list with 26 entries, followed by health care and others

ISLAMABAD: Forbes, an American business magazine, has named two Pakistanis in its list of the Middle East’s ‘100 Most Powerful Businesswomen’ for the year 2024.

This year’s list featured 100 entries, with 104 women from 27 different sectors and 28 nationalities, according to Forbes.

The banking and financial services sector led the list with 26 entries, followed by health care with 13, and investments and technology with six entries each.

There were 35 newcomers to the list, from 15 different sectors. Shaista Asif, co-founder and group chief executive officer (CEO) of PureHealth Holding health care network in the United Arab Emirates (UAE), was ranked 4th on the list. She co-founded the health care corporation in 2006 and was appointed group CEO in Dec. 2023.

Her group’s initial public offering (IPO) raised a total of $986 million by offering 10 percent of its issued share capital on the first market of the Abu Dhabi Securities Exchange (ADX) in Dec. 2023.

The IPO was oversubscribed by 483 times in the retail tranche and by 54 times in the professional subscriber tranche, according to Forbes.

“In January 2024, the group acquired the UK’s largest independent operator of hospitals, Circle Health Group, for $1.2 billion before debt,” the American magazine reported.

“PureHealth acquired Sheikh Shakbout Medical City, the U.A.E.’s largest health care complex, valued at $600 million with revenues of $585.4 million.”

Shazia Syed, another Pakistani and the Unilever general manager for North Africa, Levant and Iraq, secured 9th position on the list for her extensive experience working at several corporations.

“Syed assumed her current role in 2021 and is also the Arabia Senior Customer Development Lead. She joined Unilever in 1989.

She also sits on the board of United Bank Limited in Pakistan, is a member of the Board Risk & Compliance Committee, and is the chairperson of the Board Audit Committee,” Forbes wrote.

“She previously sat on the boards of Pukka Tea and Pepsi Lipton, was the president of the Overseas Investors Chamber of Commerce & Industry, and was the director of the Pakistan Business Council.”


Pakistan PM invites UAE investment across tech and resource sectors at National Day event

Updated 08 December 2025
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Pakistan PM invites UAE investment across tech and resource sectors at National Day event

  • Shehbaz Sharif says the UAE remains a key economic partner and continues to lend ‘critical support’ to Pakistan
  • UAE envoy says both nations have potential for cooperation in renewable energy, AI and economic diversification

ISLAMABAD: Pakistan is ready to welcome investment from the United Arab Emirates across emerging technologies and resource sectors, Prime Minister Shehbaz Sharif said on Monday, as both countries marked the 54th National Day of the Gulf country in Islamabad.

Speaking at the ceremony attended by senior ministers, diplomats and business leaders, Sharif said the UAE remained a key economic partner for Pakistan and continued to lend “critical support” to the country’s stabilizing economy.

“Pakistan takes great pride in its strategic partnership with the UAE, which continues to deepen across every domain of life,” he said. “With Pakistan’s economy stabilizing, we stand ready to welcome Emirati investment in renewable energy, AI, fintech, agriculture and minerals.”

Sharif praised the UAE’s leadership and recalled his earliest memories of the Gulf nation as “a land that believed in possibilities long before they became realities,” saying the country’s progress under President Sheikh Mohamed bin Zayed Al Nahyan commanded “profound admiration.”

UAE Ambassador Salem Al Bawab Al Zaabi said the Emirates was committed to strengthening ties with Pakistan in areas including the economy, energy and artificial intelligence.

He said the two countries shared a “deep-rooted friendship built on mutual respect, shared values and a common vision for regional peace and development.”

“We see tremendous potential for collaboration in renewable energy, artificial intelligence, sustainability and economic diversification,” the ambassador said, adding that the UAE aimed to broaden the scope of its economic relations with Pakistan.

The UAE hosts around 1.8 million Pakistani expatriates, one of the country’s largest overseas communities, who Sharif said contributed “tirelessly” to the Gulf state’s development.

Sharif and Deputy Prime Minister Ishaq Dar also joined the UAE ambassador in a cake-cutting ceremony to mark the occasion.