High 5G coverage shows Saudi Arabia is ‘technically advanced,’ says Nokia CEO

Pekka Lundmark, CEO of telecommunications firm Nokia. AN
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Updated 26 February 2024
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High 5G coverage shows Saudi Arabia is ‘technically advanced,’ says Nokia CEO

RIYADH: Saudi Arabia’s 5G coverage is almost double the global average of 42 percent thanks to “really good operators that have high demands,” according to a senior industry executive.

Speaking to Arab News, Pekka Lundmark, CEO of telecommunications firm Nokia, underlined how the Kingdom’s 77 percent coverage rate marks it out compared to several parts of Europe which are not as well connected.

Lundmark also discussed the upcoming deployment of 5G Advanced technology – expected to enter the market around 2025 – noting that this shift is a step towards the development of 6G.

Reflecting on the connectivity progress in the Kingdom, the CEO said: “Saudi market is technically advanced. There are really good operators that have high demands, which is good, and then there are some particular characteristics, which you don't have (anywhere) else and just one example would be the Hajj season where the pilgrims do their rituals.” 

He added: “This is an enormous stress test for the network when they take their videos and pictures and want to be connected and you have millions of people in the same place ... the Saudi market is driving us from a global perspective for innovations in network performance.”

Lundmark also stated that 5G Advanced has significant capabilities including supporting emerging technologies such as augmented reality and virtual reality devices. These services require high bandwidth, extremely low latency, high quality of service, and reliability from the network.

“Then on the industrial side, one example is that it will include support for drones, drones will have many applications in different types of physical industries,” Lundmark stated.

Additionally, 5G Advanced will support digital twins, a concept where a digital replica of an industrial site is created.

“There’s a lot it's going to add. That's really good because sometimes I hear that, now 5G is ready and now we can start waiting for 6G which will come at the end of the decade. That is completely untrue. There is so much still to do on 5G,” Lundmark stressed.

Furthermore, he further discussed the significance of the Saudi market in this sector and its expected growth in the future, highlighting that despite a weak global performance in 2023, the Middle East and Africa, including the Kingdom, experienced 8 percent growth in the industry.

The focus is on collaborating with key operators and developing enterprise customers for industrial digitalization and other initiatives.

“The market is attractive for investment, the population is young which is not the case in most other parts of the world. There's a lot of capital available and the ambition level of the actors is very high,” Lundmark said.

He added: “You definitely have the right conditions for investment, and again, when I look globally, of course, there are also other places where there is a lot of reasons to invest.”

During the interview, Lundmark further discussed the importance of safety, productivity, and material efficiency, especially in industries like oil and gas.

An integral aspect of the Vision 2030 agenda involves diversifying the Saudi economy, establishing entirely new industries, and embracing the new generation of networks and extensive digitalization.

Lundmark believes this presents a significant opportunity for the Kingdom to “to leapfrog directly into digital industries” as the Kingdom is starting from scratch in many areas as opposed to modernizing established systems.

He added: “That is exactly why we feel that the Saudi market is so exciting.”


 


Education spending surges 251% as students return from autumn break: SAMA

Updated 12 December 2025
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Education spending surges 251% as students return from autumn break: SAMA

RIYADH: Education spending in Saudi Arabia surged 251.3 percent in the week ending Dec. 6, reflecting the sharp uptick in purchases as students returned from the autumn break.

According to the latest data from the Saudi Central Bank, expenditure in the sector reached SR218.73 million ($58.2 million), with the number of transactions increasing by 61 percent to 233,000.

Despite this surge, overall point-of-sale spending fell 4.3 percent to SR14.45 billion, while the number of transactions dipped 1.7 percent to 236.18 million week on week.

The week saw mixed changes between the sectors. Spending on freight transport, postal and courier services saw the second-biggest uptick at 33.3 percent to SR60.93 million, followed by medical services, which saw an 8.1 percent increase to SR505.35 million.

Expenditure on apparel and clothing saw a decrease of 16.3 percent, followed by a 2 percent reduction in spending on telecommunication.

Jewelry outlays witnessed an 8.1 percent decline to reach SR325.90 million. Data revealed decreases across many other sectors, led by hotels, which saw the largest dip at 24.5 percent to reach SR335.98 million. 

Spending on car rentals in the Kingdom fell by 12.6 percent, while airlines saw a 3.7 percent increase to SR46.28 million.

Expenditure on food and beverages saw a 1.7 percent increase to SR2.35 billion, claiming the largest share of the POS. Restaurants and cafes retained the second position despite a 12.6 percent dip to SR1.66 billion.

Saudi Arabia’s key urban centers mirrored the national decline. Riyadh, which accounted for the largest share of total POS spending, saw a 3.9 percent dip to SR4.89 billion, down from SR5.08 billion the previous week.

The number of transactions in the capital settled at 74.16 million, down 1.4 percent week on week.

In Jeddah, transaction values decreased by 5.9 percent to SR1.91 billion, while Dammam reported a 0.8 percent surge to SR713.71 million.

POS data, tracked weekly by SAMA, provides an indicator of consumer spending trends and the ongoing growth of digital payments in Saudi Arabia. 

The data also highlights the expanding reach of POS infrastructure, extending beyond major retail hubs to smaller cities and service sectors, supporting broader digital inclusion initiatives. 

The growth of digital payment technologies aligns with the Kingdom’s Vision 2030 objectives, promoting electronic transactions and contributing to the nation’s broader digital economy.