93% of KSA firms have AI strategy in place or under development: Cisco

Salman Faqeeh, managing director, Cisco Saudi Arabia.
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Updated 25 February 2024
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93% of KSA firms have AI strategy in place or under development: Cisco

Ahead of the LEAP 2024 technology conference in Riyadh, Cisco announced the findings of its AI Readiness Index in Saudi Arabia. The index, which surveyed more than 8,000 companies across 30 countries, was developed in response to the accelerated adoption of artificial intelligence. The survey shows that 93 percent of organizations in the Kingdom have an AI strategy in place or under development, while only 8 percent consider themselves fully prepared to deploy and leverage AI.

Improving the efficiency of and increasing productivity was ranked among the top outcomes that companies are looking to drive through adoption of AI, with 47 percent of respondents in Saudi Arabia placing it on top of gains they expect from AI. Opening new revenue streams was the lowest on the list of expectations, as ranked by 30 percent of respondents.

On talent development, 31 percent of Saudi respondents ranked comprehension and proficiency of AI tools and technologies as the primary skill gap. The good news is that organizations are taking steps to address this gap. Among the organizations surveyed in the Kingdom, 82 percent say they are investing in training employees in this area.

On infrastructure readiness, the survey shows that a mere 12 percent of local organizations in the Kingdom have networks that are fully flexible to handle the complexity of AI workloads. Cybersecurity also needs increased focus, as 70 percent of respondents fall short of being “fully equipped” to detect and prevent adversarial attacks on AI models.

Salman Faqeeh, managing director, Cisco Saudi Arabia, said: “Saudi Arabia has made significant strides in recent years to establish itself as a leading player in the field of AI. The Kingdom recognizes the transformative potential of AI and has placed it at the center of its Vision 2030.”

He added: “At Cisco, we believe in the critical role of AI to revolutionize industries and drive innovation, and it has been an important element across our portfolio for over a decade. As the Saudi Data and Artificial Intelligence Authority is working to implement the National Strategy for Data and AI, the insights from the index can help inform the prioritization across important pillars including strategy, infrastructure, data, governance, talent, and culture.”

This year, Cisco’s participation at LEAP, held from March 4-7, is revolving around the theme of “AI Unleashed: Shaping Sustainable Digital Evolution.” Visitors will be able to engage with subject matter experts at Cisco’s booth and discover demos to harness the power of AI to enable a sustainable, securely connected future.

Reem Asaad, vice president for Cisco Middle East, Türkiye, Africa, Romania, and the Commonwealth of Independent States, said: “Cisco has a long-standing presence in the region, working to advance national digital economies, develop infrastructure, strengthen cybersecurity, and build the region’s talent pool. This year at LEAP, we are excited to demonstrate the power of our portfolio to support our customers and partners in Saudi Arabia and beyond in leveraging our latest technologies to increase efficiencies and drive innovation.”


31st Dubai Shopping Festival kicks-off with star-studded concerts, unique experiences

Updated 12 December 2025
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31st Dubai Shopping Festival kicks-off with star-studded concerts, unique experiences

The 31st edition of the Dubai Shopping Festival, the world’s longest-running annual retail celebration of its kind, launched with an unforgettable opening weekend, with dazzling live performances, shows and events. 

Running until Jan. 11, the DSF extravaganza is transforming Dubai into a vibrant hub of unbeatable shopping deals,  and immersive entertainment, drawing millions of visitors to experience the city’s unmatched blend of retail innovation, culture, and global flair.

Kicking off the festivities in spectacular style, the opening weekend saw high-energy concerts, captivating family entertainment, and cutting-edge visual displays, which set the tone for a 38-day season of wonder, excitement and family entertainment.

e& DSF Nights

Adding style and glamor to the weekend, international icon Nora Fatehi dazzled audiences at e& DSF Nights, the daily celebrations that will be held at Dubai Festival City Mall. Famed for her high-energy dance performances and infectious rhythms, Fatehi’s live show wowed fans on Dec. 6, at the mall’s scenic Festival Bay. The venue showcased stunning fireworks complementing an evening of cultural vibrancy and celebration. 

As part of the broader e& DSF Nights series, the event featured interactive zones, waterfront attractions, and free public installations, creating an inclusive and unforgettable experience for all ages.

Hatta mountain experiences

DSF will also feature an exciting and immersive mountain experience at Hatta Wadi Hub for the second year in a row, featuring Candlelight Concerts by Fever, Dinner in the Sky, and the Roxy Dome Cinema.

Candlelight Concerts by Fever

Experience a magical outdoor candlelight concert series for all to enjoy with incredible music from Vivaldi to Coldplay against the stunning backdrop of the Hatta mountains. Tickets are on sale for 70 dirhams ($28). Kids eight years and below are welcome to join the children’s concert taking place on Dec. 13 for free.

Dinner in the Sky

This elevated experience will debut at the Hatta mountains for a scenic meal in the clouds like no other. Perched 50 meters above ground, experience a stunning dinner for 300 dirhams.

Breathtaking shows 

Elevating the spectacle further, DSF will unveil its new Drone and Pyro Show, a mesmerizing technological marvel featuring more than 1,000 drones, including 100 pyro drones, across two nightly displays. Fusing art and innovation, these breathtaking shows will illuminate the city skyline with color and creativity, symbolizing Dubai’s visionary and future-forward spirit. A Dubai-inspired soundtrack by legendary composer Hans Zimmer will be used for the drone display, where thousands of synchronized drones will dance through the night sky, transforming the city skyline into a cinematic symphony of light and sound.

Tickets for e& DSF Nights are now available to purchase via Platinumlist.net. Fans are urged to secure their seats early before they sell out. Two additional A-list concerts at Coca-Cola Arena and e& DSF Nights will soon be announced, adding to the festival’s star-studded entertainment lineup.