Saudi entertainment industry now boasts 4k firms thanks to Vision 2030 – top official

Saudi Arabia’s General Entertainment Authority licensed 2,736 events in the first half of 2023 — an increase of 35 percent over the same period in 2022. (Supplied/GEA/File Photo)
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Updated 22 February 2024
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Saudi entertainment industry now boasts 4k firms thanks to Vision 2030 – top official

RIYADH: Saudi Arabia’s entertainment sector has surged to 4,000 companies from fewer than 10 since the launch of Vision 2030, according to a top official.

Speaking at the Saudi Media Forum in Riyadh on Feb. 21, General Entertainment Authority CEO Faisal Bafarat said the industry has already created over 150,000 local jobs since the Kingdom’s economic diversification initiative was instigated in 2016.

Bafarat also underscored the importance of high competitiveness among business sectors in creating new forms of entertainment, which is now attracting more capital in the Kingdom, the Saudi Press Agency reported. 

Aligned with the economic diversification goals of Vision 2030, Saudi Arabia launched the General Entertainment Authority in 2016. 

The organization is currently working toward the development of entertainment options that fit the needs of people from all walks of life in the Kingdom.

The media sector’s contribution to Saudi gross domestic product reached SR14.5 billion ($3.86 billion) in 2023 and is targeting SR16 billion this year.

For his part, Ahmed Al-Mehmadi, the executive director of operations at the General Entertainment Authority, said that media has become a fundamental pillar in the entertainment industry. 

According to Al-Mehmadi, effective local and regional media partnerships will catalyze the growth of the entertainment industry in Saudi Arabia. 

He added that the authority is committed to diversifying and energizing its platforms to reach various local and global segments of society. 

The third edition of the Saudi Media Forum, hosted by the Kingdom’s Broadcasting Authority, was organized in Riyadh from Feb. 19 to 21. 

The gathering brought together some 2,000 industry specialists and experts from the region and beyond. The event also showcased the latest technologies and innovations from over 200 local and international companies. 

Saudi Arabia has launched multiple initiatives to grow the communications industry, which includes the Media Zone project that provides a dedicated space to gain knowledge of art practices within the industry.

Last week, the Kingdom also launched the Hajj and Umrah Mediathon to improve the quality of coverage of the holy practices.

The Hajj Media Hub was also announced, allowing media professionals to enhance their coverage and showcase their work in an immersive exhibition.


Building bridges: Saudi Arabia leads Gulf-Asia tech leap

Updated 43 min 36 sec ago
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Building bridges: Saudi Arabia leads Gulf-Asia tech leap

ALKHOBAR: Saudi Arabia is forging new academic connections with Asia as the Kingdom’s Vision 2030 accelerates reforms in education and innovation.

Two academics — Prof. Eman AbuKhousa, a data science professor at the University of Europe for Applied Sciences in Dubai, and Prof. Hui Kai-Lung, acting dean of the HKUST Business School in Hong Kong —emphasize that the Kingdom’s transformation is reshaping the development of artificial intelligence and fintech talent across the region.

For AbuKhousa, responsible AI is not just about technology; it is fundamentally about intention. “It is about aligning technology with human values: ensuring fairness, transparency, and accountability in every system we build.”

She highlighted that the Middle East’s heritage of trust and ethics gives the region a competitive advantage. “Institutions should embed ethics and cultural context into AI education and create multidisciplinary labs where engineers collaborate with social scientists and ethicists,” she said.

At the University of Europe for Applied Sciences in Dubai, AbuKhousa trains students to question data, identify bias, and integrate integrity into innovation. 

Asian universities like HKUST play a growing role in cross-border education partnerships with Saudi institutions.

“Educators must model responsible use by explaining how data is sourced and decisions are made,” she explained. “Ultimately, responsible AI is less about algorithms than about intention; teaching future innovators to ask not only ‘Can we?’ but ‘Should we?’”

She further noted:“Saudi Arabia’s Vision 2030 has turned digital education into a national movement placing technology and innovation at the heart of human development.”

AbuKhousa emphasized the transformative opportunities for women in the Kingdom: “Today, Saudi female students are designing models, leading AI startups, and redefining what digital leadership looks like.”

Prof. Hui views this transformation through the lens of fintech. “Fintech is deeply embedded in Vision 2030, serving as a key enabler of its three pillars: a vibrant society, a thriving economy, and an ambitious nation,” he said.

Hui stressed that Saudi Arabia’s investment capacity and modern regulatory framework “create a conducive environment for innovation.” Having collaborated with Aramco, The Financial Academy, and Prince Mohammed Bin Salman College of Business and Entrepreneurship, he highlighted the strategic potential of the Kingdom’s young population. “The Kingdom has one of the youngest populations in the world, with a median age below 30,” he said. 

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“This demographic presents a tremendous opportunity for higher education to shape future leaders, and our collaborations in Saudi Arabia are highly targeted to support this goal.”

AbuKhousa argued that universities must lead innovation rather than follow it. “Universities must evolve from teaching institutions into innovation ecosystems,” she said. “The real bridge between research and industry lies in applied collaboration: joint labs, shared data projects, and co-supervised capstones where students solve live industry challenges.”

“At UE Dubai, we’ve introduced an Honorary Senate of Business Leaders to strengthen that bridge, bringing decision-makers directly into the learning process,” she added.

DID YOU KNOW?

Vision 2030 has made digital education central to Saudi Arabia’s development strategy.

Women in Saudi Arabia are now designing AI models and leading startups.

Universities are transforming into innovation ecosystems bridging research and industry.

Cross-border collaborations with Hong Kong and Dubai are accelerating fintech and AI growth.

Hui noted that cross-border cooperation between Hong Kong and Saudi Arabia is growing rapidly. “Saudi Arabia’s scale, strategic location, and leadership in the Arab world offer Hong Kong an ideal partner,” he said. “Hong Kong’s academic and regulatory experience can help the Kingdom fast-track its digital transformation.”

He highlighted lessons from Hong Kong’s fintech journey. “Hong Kong’s fintech journey offers critical lessons for Saudi Arabia, particularly in creating a balanced ecosystem for innovation,” he said. “Education and regulation are both important. We need education at all levels and beyond schools to expose people to these ideas; having diverse and rich experiences also helps, as the education needs to be supplemented by real-life implementation and usage experience. That is what Hong Kong can offer.”

AbuKhousa emphasized that women’s participation in technology must extend beyond access to influence. “Empowering women in technology begins with reimagining representation: from inclusion to influence,” she said. “We need more women not only learning tech, but leading teams, designing systems, and shaping AI policy. Institutions must normalize women’s presence in decision-making spaces and provide visible mentorship networks to counter imposter syndrome.”

Both experts agreed that innovation must remain human-centered and accountable. “As AI becomes integral to financial systems, governments must strike a careful balance between innovation, data ethics, and compliance,” Hui said. “Establishing clear regulatory frameworks and transparency standards is crucial.”

AbuKhousa concurred, emphasizing the role of education in AI adoption: “Educators must position generative AI as a thinking partner, not a shortcut. The goal is to teach students how to use AI critically, not merely that they can.”

Hui predicts that “AI, blockchain, and cybersecurity will be transformative forces in the region’s financial sector.” AbuKhousa sees a similar momentum in education: “The Gulf is entering a defining phase where AI becomes the backbone of education and workforce development.”

The experts concluded that the Kingdom’s digital transformation, anchored in Vision 2030, is connecting classrooms, industries, and continents through human-centered innovation.