Ithra’s Learning Beyond Conference highlights role of storytelling, design thinking in education

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Ithra transformed into a massive learning hub for the Learning Beyond Conference in Dhahran at the weekend. (Supplied)
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Ithra transformed into a massive learning hub for the Learning Beyond Conference in Dhahran at the weekend. (Supplied)
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Ithra transformed into a massive learning hub for the Learning Beyond Conference in Dhahran at the weekend. (Supplied)
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Ithra transformed into a massive learning hub for the Learning Beyond Conference in Dhahran at the weekend. (Supplied)
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Ithra transformed into a massive learning hub for the Learning Beyond Conference in Dhahran at the weekend. (Supplied)
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Updated 21 January 2024
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Ithra’s Learning Beyond Conference highlights role of storytelling, design thinking in education

  • Ithra has been at the forefront of merging old and new, consistently pivoting innovative technology while honoring the past

DHAHRAN: The King Abdulaziz Center for World Culture, Ithra, transformed into a massive learning hub for the Learning Beyond Conference in Dhahran at the weekend.

The two-day event featured 22 interactive talks, 50 speakers, four book signings, and 15 workshops, inviting educators, parents, content developers, intellectuals, lifelong learners, and education entrepreneurs to explore the theme of “storytelling.”

Since its inception, Ithra has been at the forefront of merging old and new, consistently pivoting innovative technology while honoring the past. The goal is to amplify Saudi narratives across various mediums. At the Learning Beyond Conference, diverse interactive spaces, including picture books, photography, traditional methods, and ChatGPT, catered to every learning style.

Many sessions were conducted in both English and Arabic, exploring topics such as sensory storytelling, designing intellectually stimulating learning environments, immersive storytelling, songwriting, and utilizing technologies like artificial intelligence for storytelling, among other topics.

A dedicated space showcased the art of Hasawi bisht, a decorative garment from Al-Ahsa worn during special occasions. Local Hasawi experts were invited to weave the symbolic golden thread, while musicians adorned the space, telling stories through oud strumming or piano keys, each piece conveying a unique tale.

Arab News attended a session called SPAN, which alluded to how our day is split into various spans of time and how each competes for our attention. Hosted by Benjamin Jacobs, a 30-year veteran educator, creative manager Yasmeen Fekak, and marketing professional Muhannad Alhammadeh.

These seasoned professionals engaged 20 participants in a workshop. After a brief presentation, educators were divided into four groups to brainstorm innovative ways to teach complex topics in the classroom.

“What is design thinking? This might be the hardest and easiest question,” Alhammadeh told Arab News. “If you think about design thinking, it’s the way that we were trying to deliver a mindset for educators to be able to build a solution every time they face a problem — while delivering information or content for students or trainees.

“It is just an introduction to unlock whatever skills, whatever tools that you might have. Design thinking is this method that will give you shortcuts to solutions and an enhancement to whatever you're doing in a very, very simple and broken-down way.“

The SPAN session took place in a classroom filled with colorful sticky notes for scribbling ideas and ample opportunities to discuss the most effective teaching or learning methods and their reasons.

“Tonight, it was a drop-in; we were hoping for 16, and we had 20. I would say it was a good problem to have,” Jacobs told Arab News after the successful session.

Fekak shared with Arab News her perspective on the dual roles of learning and teaching. She said: “Sometimes you are the receiver of the information; sometimes, you’re the one handing it out. Sometimes, you are the educator, sometimes you are the student; so it’s all about going back to design thinking and learning.

“What did I learn today? I learned that for us all … we were able to recall our previous experiences as students and able to recall what worked for us and what didn’t and that helped us in trying to come up with solutions that we could actually transfer later,” she added.


Diriyah in 2025 — A year of exceptional achievement

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Diriyah in 2025 — A year of exceptional achievement

  • Jerry Inzerillo: In 2025, the project reached a pivotal stage, transitioning from laying foundations to large-scale delivery, marking a clear shift from vision to execution
  • Partnerships with The Helicopter Co. and Kakao Mobility advanced smart aerial and ground transportation solutions

JEDDAH: Under the theme “Vision to Reality,” Diriyah has moved beyond aspiration in 2025, translating long-held plans into a tangible, lived experience, according to Jerry Inzerillo, group chief executive officer of Diriyah Co.

Throughout the year, Diriyah Company, the Saudi Public Investment Fund entity developing the Diriyah giga-project, advanced from planning and preparation into delivery. Contracts and agreements exceeding SR24 billion ($6.4 billion) marked a pivotal transition from the establishment phase to early operations. 

Inzerillo told Arab News: “At Diriyah, progress is measured by what is delivered on the ground against the plans we set. In 2025, the project reached a pivotal stage, transitioning from laying foundations to large-scale delivery, marking a clear shift from vision to execution. 

“Together, these achievements reinforce Diriyah’s role as one of the Kingdom’s most important national transformation projects, with growing impact locally and internationally. We remain committed to advancing with responsibility and purpose, transforming ambition into reality and creating a destination that honors history while shaping the future.”

In 2025, Diriyah Co. signed eight major contracts, alongside 16 agreements, reinforcing delivery momentum across multiple development streams. International recognition also continued to grow, with Diriyah earning prestigious global awards and securing positions in influential international rankings, Inzerillo said.

Infrastructure development played a central role in shaping the visitor experience. New road networks were delivered to ensure smooth connectivity between historic districts and contemporary developments.

The company also inaugurated two high-capacity electricity transmission substations, securing the power required to support residents, visitors and a growing portfolio of residential, hospitality, educational and cultural assets. 

Collaboration with Majid Al-Futtaim Group introduced a portfolio of global brands, positioning Diriyah Square as a distinctive shopping and entertainment destination, Inzerillo said. At the same time, Diriyah’s partnerships with the Saudi Contractors Authority and the Saudi Tennis Federation embedded sports, events and professional initiatives into the fabric of urban life. 

Diriyah’s vision extended into the future of mobility and design, Inzerillo said. Partnerships with The Helicopter Co. and Kakao Mobility advanced smart aerial and ground transportation solutions, designed to make movement across the city faster, more efficient and integrated.

Diriyah Company, in collaboration with Pantone, unveiled “Diriyah Tan,” a custom color inspired by the city’s historic mud architecture. More than a visual signature, the color captures Diriyah’s identity, bridging its origins with its contemporary expression.

Diriyah’s excellence was also recognized at the highest international level, Inzerillo said. In 2025, TIME magazine named Diriyah Company among the World’s 100 Most Influential Companies, acknowledging the project’s cultural, economic and urban impact.