Netflix releases viewing figures for near-entire catalog in effort to be more transparent

Netflix has published its first “What We Watched” report, a new twice-yearly document that provides details of user engagement with almost all of the content on the streaming service. (Supplied)
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Updated 14 December 2023
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Netflix releases viewing figures for near-entire catalog in effort to be more transparent

  • The statistics, revealed in a new report that will be published twice a year, cover more than 18,000 titles and nearly 100 billion hours of streaming
  • The data in the report is global and the company says that for competitive and financial reasons, it has no plans to break it down into country-specific figures

DUBAI: In an effort to be more transparent about viewing figures, Netflix has published its first “What We Watched” report, a new twice-yearly document that provides details of user engagement with almost all of the content on the streaming service.

The company said that since it launched its weekly “top 10” and “most popular” lists in 2021, it has provided more information about what people are watching than any other streaming service other than YouTube, and the new report is a further step in that direction.

Published on Tuesday, it includes the total number of hours users worldwide spent viewing each title that was watched for more than 50,000 hours, the international availability of content, and the premiere dates of series and films on the service. It includes information about more than 18,000 titles, which represent 99 percent of all viewing on Netflix and nearly 100 billion hours of streaming.

Netflix co-CEO Ted Sarandos said the decision to publish the data reflects the evolution of the streaming industry, and that as it becomes more mainstream — overtaking cable and broadcast in some markets, including the US — Netflix wants to be more open about activity on the service.

“The unintended consequence of not having more transparent data about our engagement was (that) it created an atmosphere of mistrust over time with producers, creators and the press,” he said.

The data included in the report is global and the company said it has no plans to break it down into country-specific figures, for competitive reasons and because of a consolidated global profit-and-loss statement, Sarandos said.

However, Lauren Smith, vice-president of strategy and analysis at Netflix, said the report is indicative of the diversity of content and audiences, with the average user watching content from six genres each month, and the most-watched titles covering 12 genres.

Although it lacks country-specific data, the report includes information about trends in engagement with non-English-language content, which accounted for 30 percent of all viewing. In addition, 45 percent of English titles on the platform were viewed with the use of subtitles or dubbed audio.

The company has made significant investments in original content, which accounted for more than half (55 percent) of all viewing on the platform during the first half of this year.

The top 10 titles, based on total viewing hours, between January and June 2023 were:

“The Night Agent” (Season 1)

“Ginny & Georgia” (Season 2)

“The Glory” (Season 1)

“Wednesday” (Season 1)

“Queen Charlotte: A Bridgerton Story”

“You” (Season 4)

“La Reina del Sur” (Season 3)

“Outer Banks” (Season 3)

“Ginny & Georgia” (Season 1)

“FUBAR” (Season 1)


EU warns Meta it must open up WhatsApp to rival AI chatbots

Updated 49 min 11 sec ago
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EU warns Meta it must open up WhatsApp to rival AI chatbots

  • The EU executive on Monday told Meta to give rival chatbots access to WhatsApp after an antitrust probe found the US giant to be in breach of the bloc’s competition rules

BRUSSELS: The EU executive on Monday told Meta to give rival chatbots access to WhatsApp after an antitrust probe found the US giant to be in breach of the bloc’s competition rules.
The European Commission said a change in Meta’s terms had “effectively” barred third-party artificial intelligence assistants from connecting to customers via the messaging platform since January.
Competition chief Teresa Ribera said the EU was “considering quickly imposing interim measures on Meta, to preserve access for competitors to WhatsApp while the investigation is ongoing, and avoid Meta’s new policy irreparably harming competition in Europe.”
The EU executive, which is in charge of competition policy, sent Meta a warning known as a “statement of objections,” a formal step in antitrust probes.
Meta now has a chance to reply and defend itself. Monday’s step does not prejudge the outcome of the probe, the commission said.
The tech giant rejected the commission’s preliminary findings.
“The facts are that there is no reason for the EU to intervene,” a Meta spokesperson said.
“There are many AI options and people can use them from app stores, operating systems, devices, websites, and industry partnerships. The commission’s logic incorrectly assumes the WhatsApp Business API is a key distribution channel for these chatbots,” the spokesperson said.
Opened in December, the EU probe marks the latest attempt by the 27-nation bloc to rein in Big Tech, many of whom are based in the United States, in the face of strong pushback by the government of US President Donald Trump.
- Meta in the firing line -
The investigation covers the European Economic Area (EEA), made up of the bloc’s 27 states, Iceland, Liechtenstein and Norway — with the exception of Italy, which opened a separate investigation into Meta in July.
The commission said that Meta is “likely to be dominant” in the EEA for consumer messaging apps, notably through WhatsApp, and accused Meta of “abusing this dominant position by refusing access” to competitors.
“We cannot allow dominant tech companies to illegally leverage their dominance to give themselves an unfair advantage,” Ribera said in a statement.
There is no legal deadline for concluding an antitrust probe.
Meta is already under investigation under different laws in the European Union.
EU regulators are also investigating its platforms Facebook and Instagram over fears they are not doing enough to tackle the risk of social media addiction for children.
The company also appealed a 200-million-euro fine imposed last year by the commission under the online competition law, the Digital Markets Act.
That case focused on its policy asking users to choose between an ad-free subscription and a free, ad-supported service, and Brussels and Meta remain in discussions over finding an alternative that would address the EU’s concerns.