RIYADH: The Saudi Artisanal Co. has commenced operations in the Kingdom with a mission to promote the nation’s cultural heritage, and boost the economy, through the design and production of high-quality, innovative and modern products.
With the global handicraft market expected to surpass SR5 trillion ($1.3 trillion) and the domestic industry projected to reach SR5 billion by 2028, the company aims to service 15 percent of the market, while also nurturing the growth of small- and medium-sized enterprises within the sector.
Amid Saudi Arabia’s ambitious plan to welcome 150 million tourists by 2030, Husameddin Almadani, CEO of the firm, emphasized the company’s role in this pursuit.
“Aligned with Vision 2030, our commitment is to showcase high-quality Saudi handicrafts both locally and internationally, focusing on creating 9,000 direct and indirect sustainable employment opportunities for artisans.
“And we aspire to contribute close to SR1 billion to the Kingdom’s gross domestic product by 2030, in support of the comprehensive economic goals of Vision 2030.”
Almadani said significant investments in the hospitality and culture sectors would help grow Saudi Arabia’s artisanal industry.
