Visit Qatar has launched a new destination campaign that showcases Qatar’s diverse attractions and invites GCC nationals and residents to experience the country this winter season.
The “Hayyakum Qatar” destination campaign has been launched out-of-home and on social media platforms. The campaign highlights four main angles, each of which is reflected by images of specific destinations or events. The campaign humorously tracks a family visiting from the region as they explore what Qatar has to offer and celebrates the experience with the messages: Here’s to Your Joy, Here’s to Your Gatherings, Here’s to Your Laughter, and Here’s to Your Excitement. The video depicts the close bond between GCC countries and the warm, authentic hospitality that Qatar extends to its neighbors.
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Qatar welcomed more than three million visitors by mid-October 2023, led by visitors from Saudi Arabia, while all GCC countries feature in the Top 10.
Abdulaziz Ali Al-Mawlawi, chief marketing and promotion officer at Qatar Tourism, said: “We are thrilled to reveal this special campaign to everyone across the GCC. Qatar demonstrated its hospitality to millions of visitors last year and we are proud to continue welcoming even greater numbers this year from the region and beyond. Our eased travel policies, which include no visa requirements for GCC nationals and simplified processes through the Hayya application, mean that visitors can seamlessly travel to Qatar while choosing to arrive through land, sea or air. Our ‘Hayyakum Qatar’ campaign highlights the exciting experiences we have for visitors and the family-friendly fun that guests can enjoy during our beautiful winter season.”
Abdulaziz Ali Al-Mawlawi, Chief Marketing and Promotion Officer at Qatar Tourism
Qatar welcomed more than three million visitors by mid-October 2023, registering a five-year high. Figures are led by visitors from Saudi Arabia, while all GCC countries feature in the Top 10.
Here’s to Your Joy
Visitors can head to Qatar for a spot of retail therapy. The country’s state-of-the-art retail venues, such as the Parisienne-inspired mall, Place Vendôme, the luxurious Al-Hazm Mall, and the famed 21 High Street in Katara Cultural Village, which comes complete with outdoor cooling, all offer holistic retail, dining and entertainment experiences fit for the whole family. As part of Qatar’s extensive retail offering, visitors can look forward to Shop Qatar — the country’s biggest shopping festival, which is set to make a return this winter season.
Here’s to Your Gatherings
From budget street eats to restaurants by Michelin-starred chefs, Qatar’s food scene is wide-ranging and can be tailored to suit every itinerary. The campaign highlights the joy of gathering over a shared meal at one of the many leading restaurants available in the county. Qatar’s gastronomic largesse is best witnessed at the Qatar International Food Festival, an annual tradition that brings together leading chefs from the region and internationally.
Here’s to Your Laughter
Qatar celebrates fun and thrills with Lusail Winter Wonderland and Meryal Water Park. Located on Al-Maha Island, Lusail Winter Wonderland boasts more than 50 rides and attractions, culinary options, and live entertainment.
Here’s to Your Excitement
This winter, Qatar promises a lineup of live performances, concerts, and comedy shows, creating the ultimate festive atmosphere. There will also be a number of renowned events including the 5th edition of the Qatar Balloon Festival and maritime experiences at Hamad Port.
