Dell Technologies Forum helps Saudi businesses transform ideas into innovation

Mohamed Talaat Vice President for KSA, Egypt, Libya, Levant and Turkiye, Dell Technologies
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Updated 03 December 2023
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Dell Technologies Forum helps Saudi businesses transform ideas into innovation

Dell Technologies hosted a forum in Saudi Arabia, aiming to be a catalyst for empowering organizations in the Kingdom to seize new digital-first opportunities and explore the latest technology solutions in the fields of artificial intelligence, multicloud, data centers, cybersecurity and more.
The Dell Technologies Forum was held on Nov. 29 at Al-Faisaliah Hotel in Riyadh, under the theme of “Transforming Ideas into Innovation Faster.”
This comes at an opportune time as digital transformation continues to take center stage for businesses in the Kingdom. According to Dell’s latest Innovation Index study, the vast majority (93 percent) of businesses in Saudi Arabia are actively seeking out technologies to help them realize their innovation goal.

Our primary focus is to help organizations accelerate their business transformation initiatives. Mohamed Talaat

Vice President for KSA, Egypt, Libya, Levant and Turkiye, Dell Technologies

Throughout the event, industry experts including Marc O’Regan, chief technology officer, EMEA, at Dell Technologies; Suhail Hasanain, director, public sector, Saudi Arabia, Dell Technologies; and Feras Mulla, telco director at Dell Technologies; shared valuable insights to increase Saudi businesses’ readiness for the digital future and drive their success. The forum also featured a wide range of workshops, sessions, and moderated panels, where participants had the opportunity to connect with Dell experts through customized technical sessions.
“With Dell’s longstanding presence in the Kingdom, the company is committed to helping organizations in Saudi Arabia unlock their digital futures,” a statement said.
Mohamed Talaat, vice president for Saudi Arabia, Egypt, Libya, Levant and Turkiye at Dell Technologies, said: “Our primary focus is to help organizations accelerate their business transformation initiatives. The Dell Technologies Forum provides an opportunity to explore new frontiers with our customers as we forge a better future for all.”

 


LuLu expands specialty coffee footprint in KSA with Sulalat

Updated 24 January 2026
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LuLu expands specialty coffee footprint in KSA with Sulalat

LuLu Group has signed a landmark MoU with Sulalat Coffee during the 5th edition of World of Coffee Dubai trade show. This exclusive retail partnership is designed to enhance the specialty coffee offerings across LuLu Hypermarkets in Saudi Arabia, meeting the growing demand for premium coffee experiences within the region.
The agreement was signed by Mohamed Haris, director, Saudi Arabia, LuLu Group, and Abdulelah Al-Murqi, marketing director, Sulalat Coffee. Through this collaboration, LuLu Group will provide a dedicated platform for Sulalat’s specialty-grade beans, which are globally sourced and roasted in Riyadh. This initiative ensures that world-class coffee quality, previously reserved for niche aficionados, is now readily accessible to coffee lovers throughout the Kingdom.
By partnering with Sulalat Coffee, LuLu Group is integrating artisanal expertise with large-scale retail excellence. Sulalat has been a pioneer in the specialty coffee movement in the region, and this partnership allows LuLu to showcase unique varieties and professional-grade roasting. The collaboration reflects a shared vision to celebrate the thriving local coffee culture and deliver an unparalleled selection of premium products to everyday consumers.
In alignment with Saudi Vision 2030, this partnership reinforces LuLu Group’s commitment to empowering homegrown brands and fostering economic diversification within the Kingdom. By providing a global stage for local excellence at events like World of Coffee Dubai, LuLu continues to support the growth of a vibrant private sector and a sustainable retail ecosystem.
As the premier platform for the industry, World of Coffee Dubai 2026 highlights the rapid growth and innovation within the regional coffee scene. With the event attracting more than 17,000 visitors and hundreds of global exhibitors, it provides a vital stage for industry leaders to connect.