DUBAI: Spanish media group Hola! is preparing to launch regional editions of Hello! Magazine, in partnership with Sudhakar Adapa, the founder and CEO of Bia Brands.
Hello! Arabia and Hello! Indo-Arabia will focus on luxury lifestyle content with “distinctive Arabian flair,” and stories about regional and international celebrities, the company said.
The monthly print editions will be distributed across the Gulf region, Lebanon, Egypt and Morocco, and the magazines will share a website. They will also host regular celebrity events.
The editorial offices will be in Saudi Arabia and the UAE, and content will be supplied by contributors throughout the region. The editor-in-chief of Hello! Arabia is yet to be announced but Faarah Mehta has been appointed to the role with Hello! Indo-Arabia.
“We are delighted to bring this prestigious brand to the Gulf audience,” said Adapa.
Eduardo Sanchez Perez, the chairman of Hola Group, added: “It gives us great pleasure to welcome Hello! Indo-Arabia and Hello! Arabia to our big Hola! and Hello! family, so that readers from the Gulf and wider MENA (Middle East and North Africa) region will join us in savoring life’s beautiful moments with the inspiring exclusives, news and human-interest stories they will find in these two magazines.”
The magazines are set to launch in the first quarter of 2024.