Snap introduces new content creator programs, initiatives

These initiatives come as the MENA region witnesses a surge in success for publishers and established content creators on Snap Inc. (AFP/File)
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Updated 24 November 2023
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Snap introduces new content creator programs, initiatives

  • Upcoming features to include new monetization program, greater reach and relevance
  • Strategic move set to bolster creator economy in MENA region

LONDON: Snap Inc. has unveiled new programs and features in a strategic move expected to further bolster the creator economy in the Middle East and North Africa region.

The initiatives include innovative monetization options and enhanced reach and relevance on the platform.

Julie Bogaert, head of Talent Partnerships EMEA (Europe, the Middle East and Africa) at Snap Inc., spoke of the initiatives’ focus on empowering creators, fostering sustainable businesses, and expanding audience engagement.

Bogaert said the platform provides “unique reach, relevance, and revenue,” showcasing its commitment to supporting creators at every stage.

Among the new features is the introduction of a Stories revenue share program, targeting creators with a minimum of 50,000 followers, 25 million monthly Snap views, and a monthly minimum of 10 Stories.

Beta testing of this new monetization program yielded promising results, the company said, with content creators experiencing “a consistent source of revenue” which enabled them to “reinvest in producing exceptional content.”

Snap Inc. is also enhancing user reach and relevance.

Users aged 18 and above will now be able to post their own Public Story, facilitating direct interactions with their audience.

Additional features include the ability to save stories in profiles and increased discoverability through geolocation tags.

Creators will have more control over the platform, including the ability to choose who to reply to, and manage reactions.

These initiatives come as the MENA region witnesses a surge in success for publishers and established content creators on Snap Inc.

Spotlight, the platform’s user-generated content hub, experienced a 200 percent year-over-year increase in total time spent watching content.

The initiatives also coincide with the company’s growing global daily active users base, which has soared to 406 million, marking a 12 percent increase year over year.


Pioneering Asharq Al-Awsat journalist Mohammed al-Shafei dies at 74

Updated 08 January 2026
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Pioneering Asharq Al-Awsat journalist Mohammed al-Shafei dies at 74

  • Egyptian was known for his fearless coverage of terrorist, extremist groups
  • One of handful of reporters to interview Taliban leader Mullah Omar in 1970s

LONDON: Mohammed al-Shafei, one of Asharq Al-Awsat’s most prominent journalists, has died at the age of 74 after a 40-year career tackling some of the region’s thorniest issues.

Born in Egypt in 1951, al-Shafei earned a bachelor’s degree from Cairo University in 1974 before moving to the UK, where he studied journalism and translation at the University of Westminster and the School of Oriental and African Studies.

He began his journalism career at London-based Arabic papers Al-Muslimoon and Al-Arab — both of which are published by Saudi Research & Publishing Co. which also owns Arab News — before joining Al-Zahira after Iraq’s 1990 invasion of Kuwait.

Al-Shafei joined Asharq Al-Awsat in 1991 and spent 15 years on the sports desk before shifting to reporting on terrorism. He went on to pioneer Arab press coverage in the field, writing about all aspects of it, including its ideologies and ties to states like Iran.

His colleagues knew him for his calm demeanor, humility and meticulous approach, marked by precise documentation, deep analysis and avoidance of sensationalism.

Al-Shafei ventured fearlessly into terrorist strongholds, meeting senior terrorist leaders and commanders. In the 1970s he was one of only a handful of journalists to interview Mullah Omar, the leader of the Taliban, and conducted exclusive interviews with senior figures within Al-Qaeda.

He also tracked post-Al-Qaeda groups like Daesh, Hay’at Tahrir al-Sham and Boko Haram, offering pioneering analysis of Sunni-Shiite extremism and how cultural contexts shaped movements across Asia and Africa.

During the war on Al-Qaeda, he visited US bases in Afghanistan, embedded with international forces, and filed investigative reports from active battlefields — rare feats in Arab journalism at the time.

He interviewed Osama bin Laden’s son, highlighting a humanitarian angle while maintaining objectivity, and was among the few Arab journalists to report from Guantanamo, where his interviews with Al-Qaeda detainees shed light on the group’s operations.

Al-Shafei married a Turkish woman in London in the late 1970s, with whom he had a son and daughter. He was still working just hours before he died in London on Dec. 31.