Snap introduces new content creator programs, initiatives

These initiatives come as the MENA region witnesses a surge in success for publishers and established content creators on Snap Inc. (AFP/File)
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Updated 24 November 2023
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Snap introduces new content creator programs, initiatives

  • Upcoming features to include new monetization program, greater reach and relevance
  • Strategic move set to bolster creator economy in MENA region

LONDON: Snap Inc. has unveiled new programs and features in a strategic move expected to further bolster the creator economy in the Middle East and North Africa region.

The initiatives include innovative monetization options and enhanced reach and relevance on the platform.

Julie Bogaert, head of Talent Partnerships EMEA (Europe, the Middle East and Africa) at Snap Inc., spoke of the initiatives’ focus on empowering creators, fostering sustainable businesses, and expanding audience engagement.

Bogaert said the platform provides “unique reach, relevance, and revenue,” showcasing its commitment to supporting creators at every stage.

Among the new features is the introduction of a Stories revenue share program, targeting creators with a minimum of 50,000 followers, 25 million monthly Snap views, and a monthly minimum of 10 Stories.

Beta testing of this new monetization program yielded promising results, the company said, with content creators experiencing “a consistent source of revenue” which enabled them to “reinvest in producing exceptional content.”

Snap Inc. is also enhancing user reach and relevance.

Users aged 18 and above will now be able to post their own Public Story, facilitating direct interactions with their audience.

Additional features include the ability to save stories in profiles and increased discoverability through geolocation tags.

Creators will have more control over the platform, including the ability to choose who to reply to, and manage reactions.

These initiatives come as the MENA region witnesses a surge in success for publishers and established content creators on Snap Inc.

Spotlight, the platform’s user-generated content hub, experienced a 200 percent year-over-year increase in total time spent watching content.

The initiatives also coincide with the company’s growing global daily active users base, which has soared to 406 million, marking a 12 percent increase year over year.


Foreign media group slams Israel for refusing to lift Gaza press ban

Updated 07 January 2026
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Foreign media group slams Israel for refusing to lift Gaza press ban

  • Foreign Press Association expresses 'profound disappointment' with Israeli government’s response to a Supreme Court appeal
  • Israel has barred foreign journalists from independently entering the devastated territory since the war started

JERUSALEM: An international media association on Tuesday criticized the Israeli government for maintaining its ban on unrestricted media access to Gaza, calling the move disappointing.
The government had told the Supreme Court in a submission late Sunday that the ban should remain in place, citing security risks in the Gaza Strip.
The submission was in response to a petition filed by the Foreign Press Association (FPA) — which represents hundreds of journalists in Israel and Palestinian territories — seeking immediate and unrestricted access for foreign journalists to the Gaza Strip.
“The Foreign Press Association expresses its profound disappointment with the Israeli government’s latest response to our appeal for full and free access to the Gaza Strip,” the association said on Tuesday.
“Instead of presenting a plan for allowing journalists into Gaza independently and letting us work alongside our brave Palestinian colleagues, the government has decided once again to lock us out” despite the ceasefire in the territory, it added.
Since the outbreak of the Gaza war in October 2023, triggered by an attack on Israel by the Palestinian militant group Hamas, the government has barred foreign journalists from independently entering the devastated territory.
Instead, Israel has allowed only a limited number of reporters to enter Gaza on a case-by-case basis, embedded with its military inside the blockaded Palestinian territory.
The FPA filed its petition in 2024, after which the court granted the government several extensions to submit its response.
Last month, however, the court set January 4 as a final deadline for the government to present a plan for allowing media access to Gaza.
In its submission, the government maintained that the ban should remain in place.
“This is for security reasons, based on the position of the defense establishment, which maintains that a security risk associated with such entry still exists,” the government submission said.
The government also said that the search for the remains of the last hostage held in Gaza was ongoing, suggesting that allowing journalists in at this stage could hinder the operation.
The remains of Ran Gvili, whose body was taken to Gaza after he was killed during Hamas’s 2023 attack, have still not been recovered despite the ceasefire.
The FPA said it planned to submit a “robust response” to the court, and expressed hope the “judges will put an end to this charade.”
“The FPA is confident that the court will provide justice in light of the continuous infringement of the fundamental principles of freedom of speech, the public’s right to know and free press,” the association added.
The Supreme Court is expected to issue a ruling on the matter, though it is unclear when a decision will be handed down.
An AFP journalist sits on the board of the FPA.