Israeli strikes hit civilian facilities at Gaza’s Al-Shifa hospital, not underground targets: NY Times analysis

Thousands of displaced Gazans had been taking shelter at the hospital. (AFP/File)
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Updated 15 November 2023
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Israeli strikes hit civilian facilities at Gaza’s Al-Shifa hospital, not underground targets: NY Times analysis

  • Israel blames Palestinians for the “misfired projectile” but experts who analyzed photos and videos tell the newspaper the missiles appear to have been fired by Israeli forces
  • The strikes on Friday, Nov. 10, hit several parts of the medical facility and, according to hospital authorities, killed 7 people. Local media reported at least 10 people died

LONDON: Parts of Al-Shifa hospital, including its courtyard, an outpatient clinic and a fifth-floor maternity ward, were hit by Israeli strikes on Friday, Nov. 10, that did not appear to be targeting underground infrastructure, according to an analysis of video and photographic evidence by the New York Times.

The newspaper’s report comes as Israel faces mounting international pressure to stop targeting hospitals and other civilian targets in Gaza.

The Israeli military has repeatedly stated it has evidence that Hamas established a command center in tunnels beneath the hospital, which is the largest medical center in Gaza. Based on this, it has been a key target in the military response to the Hamas attacks on Israel on Oct. 7. Hospital officials deny the allegations and Hamas has said it does not use hospitals for military purposes.

The strikes in the early hours of Friday hit several parts of the medical facility and, according to hospital authorities, killed seven people. Local media outlets reported that at least 10 people died. Israel blamed Palestinian militants, saying a “misfired projectile” targeting Israeli forces hit the hospital instead.

However, evidence collected by the New York Times and analyzed by experts suggested Al-Shifa was hit by Israeli munitions that “did not appear to be targeting underground infrastructure.” In a report published on Tuesday, the newspaper said that “two of the most severe strikes hit upper floors of the maternity ward.”

Its conclusions were based on photographs of weapons fragments the newspaper collected and verified, and analysis of video footage filmed on Friday by a social media influencer, Saleh Al-Jafarawi, and Gazan journalists Motasem Mortaja and Ahmed Hijazee.

The experts who analyzed the evidence said that at least three of the projectiles that struck Al-Shifa appeared to be Israeli munitions. Videos suggest that they were fired at the hospital from locations to the north and south, where Israeli forces were positioned.

The videos and photos obtained by the New York Times showed that sometime after 2 a.m. on Friday, a strike hit the fifth floor of a maternity unit at the hospital.

This was followed about an hour and a half later by a blast when a projectile hit the busy entrance to an outpatient clinic. A video filmed by the journalist Hijazee showed “chaotic scenes of men, women and children wounded in the strike,” the New York Times said, and two children apparently dead on the ground.

Thousands of displaced Gazans, including women and children, had been taking shelter at the hospital since the Israeli assault on the besieged territory began last month. After the strikes on Friday, thousands fled south but hundreds remain there, along with hospital staff and patients.

The New York Times said in its report that the Israel Defense Forces “declined to comment on the evidence,” saying that because of the “specific military activity currently underway, we are unable to address or confirm specific queries.”

This week, Israeli troops raided Al-Shifa on Wednesday morning in what they described as a “precise and targeted operation against Hamas in a specified area.” Six tanks were deployed in the courtyard of the medical complex and about 100 commandos searched rooms in the buildings there, according to local media reports.

The World Health Organization said on Wednesday it was “extremely worried” about medics and patients at the hospital, as it had lost contact with its staff there.


KFC Arabia and TBWA\RAAD’s Saudi campaign wins big at TikTok Ad Awards 2025

Updated 23 January 2026
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KFC Arabia and TBWA\RAAD’s Saudi campaign wins big at TikTok Ad Awards 2025

DUBAI: TikTok announced the winners of the TikTok Ad Awards 2025 at a ceremony held at the King Abdullah Financial District Conference Center in Riyadh on Wednesday, celebrating advertising campaigns on the platform from across the Middle East.

The top honor, G.O.A.T. (“Greatest of All Time”), which celebrates the best overall campaign combining creativity, media performance and proven effectiveness, went to the Saudi campaign “Om Bdr — 12th Ingredient,” developed by TBWA\RAAD for KFC Arabia.

The campaign was born out of Saudi user behavior on TikTok, which saw users dusting a seasoning created by a local cook named Om Bdr onto their KFC chicken. Picking up on this trend, KFC partnered with Om Bdr, adding her seasoning as its unofficial 12th spice.

Instead of focusing on trends or virality, the brand listened to its audience and “made the creator a partner,” said Ahmed Arafa, chief marketing officer at KFC Arabia.

He added: “This campaign was about respecting where the idea came from, crediting the community that discovered it, and turning cultural momentum into something real. Om Bdr’s seasoning belonged on our menu because our customers put it there first.”

The campaign emphasized authenticity, moving away from high-production studio shoots to filming inside actual KFC outlets, with minimal setup and featuring Om Bdr as herself.

As a result, KFC Arabia recorded its highest sales mix to date, while Om Bdr sold out of her own seasoning following the campaign.

“Om Bdr — 12th Ingredient” also won Gold in the Goal Digger category, which celebrates work that delivers measurable results, and Silver in the Community Core category, which highlights campaigns driven by creator and community collaborations.

The two firms also collaborated on another campaign, “Nuggets — Nugg it. Dip it. Crunch it.”, which ran across Saudi Arabia, the UAE and Qatar, and won Bronze in the Sound On category.

The campaign centered on a looping audio track paired with videos focusing on picking, dipping and eating a nugget.

TikTok said the campaign promoted creator participation, with users adapting and reworking the audio in ways that felt native to the platform.

Saudi-based creative agency Habbar’s campaign, “14 Feb: Judgement Day!”, for online gift delivery service Floward, won Silver in the Goal Digger category.

The campaign took a humor-led approach to reflect the pressure and last-minute decision-making often associated with Valentine’s Day gifting, using creator collaborations and video formats designed to encourage sharing and commenting.

Other notable campaigns included “My Like First” by Lux, which ran in Saudi Arabia and the UAE and won Gold in the Community Core category, as well as “How I Crunch It” by Bugles, created by MRM and UM, which won Bronze in the Sound On category.

“The Ad Awards winners of this year show what’s possible when brands embrace TikTok not just as a media platform, but as a creative canvas,” said Shadi Kandil, general manager of global business solutions for the Middle East, Turkiye, Africa, Central and South Asia at TikTok.