History and culture of Diriyah brought to life in UK at immersive, free exhibition

Diriyah immersive exhibition at the Outernet, London. (AN Photo/Tamara Turki)
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Updated 07 November 2023
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History and culture of Diriyah brought to life in UK at immersive, free exhibition

  • London event showcased Diriyah’s as historical birthplace of Saudi Arabia and location of major development projects
  • ‘Diriyah taps into Saudi pride and the narrative of Saudis in the world,” Haslam says

LONDON: An immersive, free exhibition at one of the UK’s newest and most-visited attractions invited visitors to explore Diriyah, one of the most culturally significant places in Saudi Arabia.

“Diriyah taps into Saudi pride and the narrative of Saudis in the world,” the Diriyah Company’s chief marketing officer, Kiran Jay Haslam, told Arab News. He also reiterated the words of Crown Prince Mohammed bin Salman, who said during a recent interview with Fox News that the Kingdom is the biggest success story of the 21st century.

The installation, at entertainment, arts and culture district Outernet London on Nov. 4 and 5, showcased Diriyah’s dual identity as not only the historical birthplace of Saudi Arabia, but also the location of one of the nation’s major modern-day development projects being backed by the Kingdom’s Public Investment Fund.




Vistors at the Diriyah exhibition being offered a complimentary traditional Saudi gahwa. (AN Photo/Arab News)

The walls of the exhibition space were covered in warm tones reminiscent of the mud-brick buildings of the desert city, complemented by majlis-style seating and decor. This reflected the tradition of Saudi hospitality, as visitors were served traditional gahwa, or Arabic coffee, and dates as they chatted with Saudis who work for the Diriyah Company.

“What we’ve done is taken something that is hundreds of years old, to create this warmth that is Diriyah in reality, but to fuse it with technology and deliver it in this compelling way,” Haslam said.

Visitors had a chance to learn about the history of Diriyah, from the early members of the ancient Banu Hanifa tribe who first inhabited the city, to the legacy of Imam Mohammed ibn Saud, who established the First Saudi State, and beyond.

“The kids and I were on our way to do some weekend shopping when we came across this open exhibition,” one visitor, 39-year-old Claudia, told Arab News. “We’ve been here for nearly two hours gazing at the ceiling and reading.”




A visitor is briefed about the Diriyah giga-project development by a Diriyah Company employer. (X/@VisitDiriyah)

Fabio, a 21-year-old tourist from Switzerland, said the event had given him an opportunity to experience firsthand things about Saudi Arabia he had only heard about in the media.

“I’m a big sports fan, which was what first sparked my interest in Saudi Arabia, he said. “I watched (boxer) Tyson Fury the other day talk about how welcoming the Saudi people were. And today, I really saw this and felt this.

“The space here is open for anyone to come in and everyone is offered a cup of coffee for free. This would never happen in Europe.”

Another part of the exhibition space turned the spotlight on upcoming developments as part of the Diriyah development project, including the emphasis that is being placed on preserving the region’s traditional Najdi architectural style.

The futuristic urban development project, which will be six and a half times the size of Monaco, will include a hotel three minutes walk from the iconic UNESCO World Heritage Site At-Turaif, four metro stations connecting Diriyah to Riyadh, and commercial office spaces.

Haslam said: “Being under the PIF is incredible because the gravity of what the Public Investment Fund is, globally, really helps people to understand that the ambition of what is there is also matched with the commitment, conviction, expertise and finances to deliver.”
 


Jeddah masterclass explores power of sound in cinema with leading industry experts

Updated 13 December 2025
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Jeddah masterclass explores power of sound in cinema with leading industry experts

  • The event offered an intimate look into cinematic sound design, attracting aspiring filmmakers and composers eager to learn from one of the industry’s leading voices

JEDDAH: The Alliance Francaise of Jeddah, in collaboration with the French Consulate, recently hosted an exclusive masterclass on Sound and Cinema led by Fanny Lamothe, CEO of Cercle Rouge Productions, along with composers Fabien and Mike Kourtzer.

The event offered an intimate look into cinematic sound design, attracting aspiring filmmakers and composers eager to learn from one of the industry’s leading voices.

Cercle Rouge Productions has contributed to internationally acclaimed films such as “John Wick 4” and “Emilia Perez,” as well as notable Saudi productions including “Mandoob” by Ali Kalthami, “Al Zarfa” by Abdullah Majed, and “Sayfi” by Wael Abumansur.

Lamothe, who also heads the music department at Why Not Productions, oversees all aspects of sound in film — from composition and recording to editing, foley, and legal clearances — bringing extensive experience to both international and regional projects.

During the masterclass, Lamothe and the Kourtzers highlighted two key areas for participants: understanding the precise process of creating original music for a film and establishing clear communication between composers and directors to ensure a shared understanding of the film’s deeper meaning. “This allows us to express our own point of view and add an extra dimension to the story,” they said.

Discussing her approach to composing for films with strong cultural identities, Lamothe added: “It’s a process of back-and-forth with the director, along with many researches that allow us to immerse ourselves in the context and universe of the film and to perceive different cultural threads that resonate with it.

“Each city, for instance, has its own rhythm, its own sound. Music in itself is a universal language, and emotions can be transmitted to audiences worldwide when expressed with a clear artistic direction and a confident musical discourse.”

Fabien Kourtzer said: “Working with international directors broadens our perspective. What has particularly enriched our film scores from the Arab world is the ancient aspect of these civilizations, which is a powerful influence even when we work on films from other parts of the world.

Mike Kourtzer said: “The growth of Saudi cinema is explosive. It stems from a very strong desire among industry players to share stories that showcase this cultural heritage to the rest of the world. This dynamic will give birth to major works that will stand out on the global audiovisual landscape.”

Lamothe offered advice to young Saudi composers and filmmakers aiming to enter film scoring: “Seek to deeply understand the film you are working on and take the necessary time to achieve the best result.

“Start by understanding the director — what they want to express through communication and building a human relationship. Then, understand yourself and your musical identity. Your own point of view and artistic vision are what set you apart.”

Larry Lamartiniere, managing director of Alliance Francaise in Jeddah, highlighted the significance of the event. “It was an honor to host this masterclass on music and cinema with Cercle Rouge Productions. We organized it in partnership with the French Consulate of Jeddah as a closing event of a very intense and productive sequence for France at the Red Sea International Film Festival.

“This evening highlighted the vital role of sound in storytelling and celebrated the creative exchange between France and Saudi Arabia. Supporting such conversations not only strengthens our cultural ties but also nurtures the next generation of filmmakers and sound artists in the region,” he said.

With Saudi cinema experiencing rapid growth and a surge in international collaborations, events like this masterclass provide a platform for emerging talent to learn from industry leaders and shape the Kingdom’s filmmaking future.

All three confirmed their ongoing commitment, saying: “We have already worked on eight Saudi films, and these experiences have been more than enriching. We have had fantastic encounters, and we have a very strong desire for this adventure to continue.”