KARACHI: Thirty-six Pakistani companies are set to showcase their products at the 27th edition of Beautyworld 2023, taking place next week at the Dubai World Trade Center in the United Arab Emirates.
The event, scheduled from October 30 to November 1, is organized by Messe Frankfurt and will feature more than 1,700 exhibitors from 60 countries across 15 halls.
Pakistan's participation includes direct exhibitors as well as a dedicated pavilion coordinated by the Trade Development Authority of Pakistan (TDAP).
The event will also host country pavilions from China, Italy, Japan, Korea, Turkey, the United Kingdom, and the United States, among others, showcasing a range of products from fragrances and cosmetics to beauty tech and personal care items.
The organizers anticipate over 50,000 trade buyers to attend, including a significant number from Pakistan.
“Importers of beauty products as well as salon and spa owners will attend the show to look at new products and attend master classes in various beauty techniques,” TDAP said in statement on Wednesday.
The direct exhibitors from Pakistan include Bonanza Satrangi, Face Fresh, Faiza Beauty Cream, Golden Pearl Cosmetics, Mohammad Hashim Tajir Surma and Soneri Care. Those who are participating under TDAP are Bio Cos International, Montis Private Limited, Noorani & Company, and Zaki Industrial Corporation, among others.
Pakistani participants said the exhibition would provide them an opportunity to interact with foreign buyers, particularly those who have not been visiting their country due to security fears or other concerns.
“We are planning to boost our exports from Pakistan and this exhibition is going to be an opportunity to build contacts with foreign buyers,” Abdullah Zaki, CEO of Zaki Industrial Corporation, told Arab News on Thursday.
“Many buyers who are reluctant to visit Pakistan due to security concerns will be visiting the exhibition at Dubai,” he added.
Beautyworld Middle East stands as the region’s premier international trade fair for the beauty, hair, fragrances and wellbeing sectors. Renowned as one of the world’s most influential beauty trade shows, the event offers a unique three-day platform for trade visitors to engage directly with exhibitors for meaningful business interactions.
The fair has been instrumental in driving industry growth and development, consistently presenting a robust lineup of global products and brands. It also serves as the go-to destination for professionals looking to stay abreast of beauty industry trends.
Pakistani cosmetic companies set to exhibit at 27th Beautyworld 2023 in Dubai
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Pakistani cosmetic companies set to exhibit at 27th Beautyworld 2023 in Dubai
- Beautyworld Middle East is the region’s premier trade fair for the beauty, hair, fragrances and wellbeing sectors
- Pakistani participants say they are excited to interact with foreign buyers who are reluctant to visit their country
KSrelief launches program to distribute 22,000 winter kits across Pakistan
- Saudi aid agency is providing Winter Kits for around 154,000 residents of 26 of the coldest and snow-bound districts in the country
- Pakistan’s Minister for Religious Affairs Sardar Muhammad Yousaf says these measures are bringing the people of two countries closer
ISLAMABAD: Saudi Arabia’s King Salman Humanitarian Aid and Relief Center (KSrelief) has launched a major humanitarian initiative to distribute 22,000 winter kits across Pakistan as part of its annual winter support program for vulnerable communities, the charity announced on Monday.
The initiative was launched at an event at the Saudi embassy in Islamabad, which was attended by Pakistan’s Minister for Religious Affairs Sardar Muhammad Yousuf and Saudi Ambassador to Pakistan Nawaf bin Saeed Al-Malki.
These winter kits will cater to over 150,000 residents of 26 coldest districts in Pakistan, according to KSrelief. Each kit includes two polyester quilts, a set of warm shawls for men and women, and warm clothing for both children and adults.
Speaking at the ceremony, Yousaf thanked Saudi Arabia’s King Salman and Crown Prince Mohammed bin Salman for expressing their unconditional love for the Pakistani people through this project.
“King Salman Relief Center is active all around the world in humanitarian activities, including Pakistan,” the minister said. “These kinds of measures are bringing the people of two countries further close.”
The Saudi charity has launched numerous projects across Pakistan in food security, health, education and disaster response in recent years, deepening the bonds of friendship and brotherhood between the two countries.
The winter kits will be distributed in regions affected by harsh winter conditions, including Khyber Pakhtunkhwa, Balochistan, Gilgit-Baltistan, Azad Jammu and Kashmir, as well as selected areas of Punjab and Sindh provinces that experience low temperatures, according to KSrelief.
“To ensure transparency, coordination, and effective implementation, the project will be implemented in close collaboration with the National Disaster Management Authority (NDMA), Provincial Disaster Management Authorities (PDMAs), Relief, Rehabilitation and Settlement Department (RRSD) KP, Gilgit-Baltistan Disaster Management Authority (GBDMA), State Disaster Management Authority (SDMA), local authorities, and Hayat Foundation,” the charity said.
“Through this coordinated effort, the initiative is expected to benefit more than 154,000 individuals, reaffirming KSrelief’s commitment to alleviating winter-related hardships and improving the well-being of vulnerable populations across Pakistan.”
