New competition launched to empower emerging digital innovators

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The competition seeks to transform innovative digital ideas into promising startups, fostering the growth of a digital generation. (Supplied)
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The competition seeks to transform innovative digital ideas into promising startups, fostering the growth of a digital generation. (Supplied)
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The competition seeks to transform innovative digital ideas into promising startups, fostering the growth of a digital generation. (Supplied)
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Updated 19 October 2023
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New competition launched to empower emerging digital innovators

MAKKAH: The Center of Digital Entrepreneurship unveiled a new competition, Ma’amel Code, this week to empower Saudi university students and promote a new wave of digital entrepreneurship. 

An initiative of the Ministry of Communications and Information Technology, the competition seeks to transform innovative digital ideas into promising startups, fostering the growth of a digital generation.

Yousef Abu Bakar, director of the digital innovation program at the ministry, said that CODE was dedicated to supporting and empowering entrepreneurs and emerging tech companies. 

“Operating through its branches in various Saudi universities, CODE has set up six laboratories across the Kingdom, including those at Princess Nourah University, King Saud University, Qassim University, Dar Al-Hekma University, King Khalid University, and King Faisal University,” Abu Bakar said.

These laboratories have highly skilled teams with strong technical acumen, offering extensive support to both university-based and external projects and startups.

The Ma’amel Code competition stands as a flagship initiative among the array of programs introduced by CODE.

It is tailored to encourage student-led projects. The process is straightforward — teams of students from each university can visit the competition page, accompanied by a technical expert, to present their innovative ideas. 

A rigorous evaluation process is used to shortlist the most promising ideas. Once accepted, students undergo a brief training program designed to enhance competitive spirit and facilitate interaction among universities and the laboratories. 

Winners will be awarded financial prizes and granted access to a variety of services offered by the laboratories, enabling them to realize their entrepreneurial visions.

The atmosphere in all CODE branches is brimming with tech companies, projects and aspiring individuals eager to tap into the wide range of services. 

CODE’s involvement in the “Tech Growth” program positions it as an executive partner focused on supporting tech companies, particularly small and medium-sized enterprises, in their market expansion efforts.

The partnership provides various support programs, including the MVP Lab initiative. Through this program, incubated companies receive non-refundable support amounting to SR150,000 ($40,000) aimed at fueling the development of tech business models and diverse tech solutions.

Abu Bakar said that the Ma’amel Code competition was just the beginning as three more events were in the pipeline. 

These forthcoming events will be announced later, each in collaboration with different partners and technologies, further igniting competition among university students and the valued partners of CODE.


Sha’abanah festival brings Hijazi heritage to life ahead of Ramadan 

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Sha’abanah festival brings Hijazi heritage to life ahead of Ramadan 

Jeddah: The Sha’abanah festival celebrating Hijazi heritage drew more than 18,000 visitors to the Abadi Al-Johar Arena in Jeddah as part of the city’s pre-Ramadan festivities. 

Organized by Vertex 33, the three-day event from Jan. 22-24 offered an immersive celebration of local culture, crafts, and cuisine. 

The festival featured local boutiques offering oud incense and perfumes, artisanal shoes and a variety of handcrafted products from local entrepreneurs. 

Visitors also enjoyed a range of artistic workshops, such as pottery and mosaic, while children engaged in scented candle-making, art activities by Global Art, and thread kneading to create keychains and home wall hangings with Ramadan themes. 

A dining area served traditional Saudi cuisine, coffee, and festive Ramadan treats. 

Guests were entertained with live traditional Yanbu’awi performances, Al-Ajal dance displays, and a contemporary Saudi-style DJ, bringing together the energy of modern entertainment with the rich cultural heritage of Hijaz. 

The project was led by four young cultural enthusiasts, Abdulaziz Al-Jehani, Abdulmajeed Abualkheer, Ghoroub Al-Barakati and Shahad Abualkheer. 

Al-Jehani, CEO of Vertex 33, said Sha’abanah was inspired by a desire to revive the social traditions that once brought Hijazi communities together ahead of Ramadan. 

“At Vertex 33, we believe events should feel meaningful, not just entertaining, and Sha’abanah was our way of creating a space where people could reconnect with heritage in a lively, modern setting,” he told Arab News. 

“Bringing the festival together took just three months of planning, from concept development and cultural research to vendor selection, design, and on-ground coordination. 

“The positive response from attendees has reinforced Vertex 33’s commitment to supporting local artists and making Hijazi heritage central to future events,” he added. 

Entrepreneurs taking part in Sha’abanah praised the festival for providing exposure and opportunities to engage directly with customers. 

Afraa Damanhouri, founder of RuaqAfraa, said: “We are participating to make scented cake candles for both adults and children. Workshops like these promote business and help people understand the process behind different types of candles.” 

Reem Awad, founder and CEO of Black Mus, said: “Through Sha’abanah, we were able to meet our customers face to face, share the story behind our products, and help them understand the range of services and items we offer.” 

Chef Fayzah Al-Sulami, who took part in the event preparing and selling her homemade spices and traditional white sweet Saudi coffee, said: “I started teaching cooking on YouTube, and when people asked about the ingredients I use, I began selling my products. 

“It was amazing to see so many people take an interest, and sales were strong throughout all three days of the festival.” 

With Ramadan approaching, many local entrepreneurs offered gift packages, prayer baskets, homemade traditional coffee, and spices. 

Duaa Shukri, founder of Printful, said: “Ramadan is a time for giving. We created unique gift packages for children, teenagers and adults, with thoughtful items.”