TikTok launches new mental health initiative

The launch of this campaign coincided with World Mental Health Day on Oct. 10. (AFP/File)
Short Url
Updated 17 October 2023
Follow

TikTok launches new mental health initiative

  • The #aGoodCollective campaign aims to raise awareness of mental-health issues, reduce the stigma that surrounds them and promote well-being
  • Content curated by the platform includes valuable insights from licensed therapists and videos in which TikTok creators promote the values of kindness and tolerance

LONDON: TikTok has rolled out what it describes as a comprehensive campaign designed to raise awareness of mental-health issues and combat the stigma that surrounds them.

The social media platform said its #aGoodCollective initiative provides themed hashtags, specialized tools, and access to an array of resources to help address common misconceptions about mental well-being and extend support to those seeking help.

“The global TikTok community continues to foster a safe and positive space for conversations about mental health and well-being, with topics related to #MentalHealth, #SelfCare and #MentalHealthAwareness garnering 100+ billion, 50+ billion and 25+ billion views, respectively, to date,” the company said.

Through the campaign, TikTok is curating a wide range of mental-health content, including videos in which TikTok creators promote the values of kindness and tolerance. In addition, licensed therapists offer valuable insights into mental health issues.

The platform said it aims to foster dialogue on topics related to mental health, empower users through TikTok safety features, and facilitate connections with medical professionals and therapists through LIVE sessions. The platform has also assembled a playlist of calming music. And on #BookTok, TikTok’s subcommunity focused on literature, there are recommendations for books it says can help cultivate a feeling of centered well-being.

The launch of this campaign coincided with World Mental Health Day on Oct. 10, during which TikTok hosted Take A Moment, a live-streaming event during which content creators offered tips and described their personal experiences related to mental health.


Bondi Beach attack hero says wanted to protect ‘innocent people’

Updated 29 December 2025
Follow

Bondi Beach attack hero says wanted to protect ‘innocent people’

DUBAI: Bondi Beach shooting hero Ahmed Al Ahmed recalled the moment he ran toward one of the attackers and wrenched his shotgun away, saying the only thing he had in mind was to stop the assailant from “killing more innocent people.” 

Al-Ahmad’s heroism was widely acclaimed in Australia when he tackled and disarmed gunman Sajid Akram who fired at Jewish people attending a Hanukkah event on December 14, killing 15 people and wounding dozens.

“My target was just to take the gun from him, and to stop him from killing a human being’s life and not killing innocent people,” he told CBS News in an interview on Monday.

“I know I saved lots, but I feel sorry for the lost.”

In footage viewed by millions of people, Al Ahmed was seen ducking between parked cars as the shooting unfolded, then wresting a gun from one of the assailants.

He was shot several times in the shoulder as a result and underwent several rounds of surgery.

“I jumped in his back, hit him and … hold him with my right hand and start to say a word like, you know, to warn him, ‘Drop your gun, stop doing what you’re doing’,” Al Ahmed said. 

“I don’t want to see people killed in front of me, I don’t want to see blood, I don’t want to hear his gun, I don’t want to see people screaming and begging, asking for help,” Al Ahmed told the television network.

“That’s my soul asked me to do that, and everything in my heart, and my brain, everything just worked, you know, to manage and to save the people’s life,” he said.

Al Ahmed was at the beach getting a cup of coffee when the shooting occurred.

He is a father of two who emigrated to Australia from Syria in 2007, and works as a fruit seller.  

Local media reported that the Australian government has fast-tracked and granted a number of visas for Al Ahmed’s family following his act of bravery.

“Ahmed has shown the courage and values we want in Australia,” Home Affairs Minister Tony Burke said in a statement.

One of the gunmen, Sajid Akram, 50, was shot and killed by police during the attack. An Indian national, he entered Australia on a visa in 1998.

His 24-year-old son Naveed, an Australian-born citizen, remains in custody on charges including terrorism and 15 murders, as well as committing a “terrorist act” and planting a bomb with intent to harm.

(with AFP)