PIF announces new investment company to boost Saudi car industry

Tasaru Mobility Investments will drive investments and partnerships with both local and global private sector companies. Twitter/X @tasaruksa.
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Updated 10 October 2023
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PIF announces new investment company to boost Saudi car industry

RIYADH: A new investment company tasked with developing local supply chain capabilities for the automotive and mobility industry in Saudi Arabia has been announced by the Kingdom’s Public Investment Fund. 

Tasaru Mobility Investments will drive investments and partnerships with local and global private sector companies, according to a statement from PIF. 

It aims to support sector growth and deliver long-term returns by localizing manufacturing expertise and technologies to accelerate the development of Saudi Arabia’s electric vehicle and autonomous mobility ecosystem. 

By boosting local capabilities, the company will support the Kingdom’s wider efforts to become a global leader in this industry. 

The fund revealed that the company’s first investment is a joint venture with Zamil Group Real Estate Co., Abdullah Ibrahim Alkhorayef Sons Co. and Dar Al-Himmah Projects Co. Ltd. that will develop an automotive logistics hub in King Abdullah Economic City. 

Michael Muller, who has more than 25 years of experience in the automotive industry, has been appointed as the CEO of TMI.  

He has previously held several senior management positions in companies like Porsche AG and Volkswagen Group. 

“Through a combination of strategic investments and private sector partnerships, Tasaru Mobility Investments aims to enhance the local supply chain and manufacturing capabilities to strengthen the end-to-end ecosystem for Saudi Arabia’s electric vehicle and autonomous mobility industries,” said Omar Al-Madhi, co-head of direct investments in the Middle East and North Africa for PIF and chairman of TMI. 

He added: “The establishment of the company demonstrates PIF’s commitments to diversify the economy, improve sustainability and localize technology and sector-specific knowledge.” 

TMI is also expected to accelerate Saudi Arabia’s energy transition journey, as the Kingdom aims to achieve net-zero emissions by 2060. 

The fund has already made significant investments in the mobility sector, including establishing Saudi Arabia’s first national EV brand, Ceer, in partnership with Foxconn and investing in US-based Lucid Motors. 

In September, Lucid announced that the company’s first international manufacturing plant in the KAEC started functioning with plans to manufacture 155,000 EVs per year eventually. 

In August, Saudi Arabia’s Ministry of Industry and Mineral Resources said that Ceer is expected to contribute SR30 billion ($7.9 billion) to the Kingdom’s gross domestic product by 2034.

The ministry added that Ceer’s factory will attract over SR562 million in foreign direct investment and create up to 30,000 direct and indirect jobs.

 


Future Minerals Forum launches global index to track critical mineral supply chains 

Updated 57 min 29 sec ago
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Future Minerals Forum launches global index to track critical mineral supply chains 

RIYADH: The Future Minerals Forum on Jan. 12 launched the “Future Minerals Index Report,” a first-of-its-kind global tool designed to measure and track progress in developing critical mineral value chains across producing, exporting, and consuming countries.  

The initiative aims to support the creation of more resilient and responsible supply chains and promote sustainable development worldwide.  

Khalid Al-Mudaifer, vice minister of industry and mineral resources for mining affairs, stated: “The Future Minerals Index Report is an unprecedented and essential document; it is an intellectual tool that highlights key trends in the mining and minerals sector, particularly in terms of insights and directions from sector stakeholders, including government leaders, global mining executives, experts, and interested parties.”   

He pointed out that the report is distinguished by its tracking of developments in mineral supplies and its provision of actionable recommendations to ensure the sustainable development of critical mineral value chains. 

Al-Mudaifer described the report as a new international benchmark that establishes a comprehensive baseline to measure the progress of governments, companies, and investors in enhancing more resilient and responsible mineral supply chains.   

He said it provides a clear picture of how global critical mineral markets are shaped by capital, risk, and trust dynamics. “It shows where investment is growing or shrinking and identifies the widening gap between resource availability and capital allocation. Based on this baseline, the report will monitor changes in risk perceptions, investment flows, and progress toward more resilient mineral value chains.”  

Ali Al-Mutairi, general supervisor of the Future Minerals Forum, emphasized the report’s importance and the attention it received at the forum due to its role in highlighting global trends in the mining sector.   

He explained that the report was prepared in partnership with McKinsey & Co. and in collaboration with other sector experts, including S&P Global Market Intelligence, Global AI, and GlobeScan.  

“It integrates stakeholder trends, data, market insights, and intelligence into a single reference that supports global mining and mineral sector decision-making,” he said.  

Jeffrey Lorsch, partner at McKinsey & Co., commented: “The Future Minerals Index Report, by integrating market data, stakeholder perspectives, and value chain standards, provides a strategic roadmap to help companies navigate volatility and unlock long-term growth opportunities.”  

The report is based on the “Future Minerals Framework,” developed with contributions from 47 experts across multilateral organizations, non-profits, and private companies. It was first introduced at the 2025 International Ministerial Meeting.   

The framework outlines key enablers for end-to-end value chains, including supportive policies and regulations, innovative financing solutions to secure and manage investments, multimodal infrastructure such as roads, railways, and ports to reduce costs and increase viability, and sustainability through strong environmental and social governance frameworks.   

It also includes talent development through education, training, R&D, technological modernization via updated geological data systems and global expertise partnerships, and geology through reliable, accessible geological data in producing, exporting, and consuming countries as a critical factor in attracting investment.  

The report highlighted the world’s urgent need to sustain mineral supplies, featuring contributions from leading industry figures.  

Robert Friedland, founder of Ivanhoe Mines, Ivanhoe Electric, and I-Pulse, stated that the electrification of energy systems, digitalization of the economy, and the rapid growth of artificial intelligence are converging toward a future that increasingly depends on minerals.   

He stressed: “You can’t reduce emissions, build computing systems, or transport energy without mining.”  

Bob Wilt, CEO of Ma’aden, said in the report: “We are not fully prepared to deliver the minerals the world needs. Our biggest challenges are not equipment, capital, or technology — but people.”  

Duncan Wanblad, CEO of Anglo American, noted that global copper demand is expected to grow by 75 percent to reach 56 million tonnes annually by 2050. To meet this demand and offset declines from aging mines, the sector will need to open approximately 60 new mines the size of Quellaveco within the next decade alone.  

Gustavo Pimenta, CEO of Vale, said in his contribution: “I can’t imagine a future without mining — at least not a sustainable one that balances economic development with environmental protection and social responsibility. Mining has become essential to everything.”  

The release of the Future Minerals Index Report coincides with the upcoming fifth edition of the Future Minerals Forum, being held from Jan. 13 to 15, 2026, in Riyadh under the patronage of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud. The event is held under the theme “Minerals: Facing the Challenges of a New Era of Development.”  

The forum will host a wide range of ministers and CEOs from leading global mining companies, reflecting its stature as a global platform in the mining sector and a key event showcasing Saudi Arabia’s leadership in shaping the future of minerals regionally and internationally.