Year of Saudi Coffee campaign wins award at Cannes festival

The films focused on the cultural significance of Saudi coffee and its relationship to society’s customs and traditions. (Screenshot)
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Updated 09 October 2023
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Year of Saudi Coffee campaign wins award at Cannes festival

  • Three promotional videos were awarded the Silver Dolphin Award for integrated communication

RIYADH: Saudi Arabia’s Ministry of Culture collected an award at the Cannes Corporate Media & TV Awards Festival for its Year of Saudi Coffee campaign, it was reported on Monday.

Its three promotional videos were awarded the Silver Dolphin Award for integrated communication.

The films focused on the cultural significance of Saudi coffee and its relationship to society’s customs and traditions.

They were filmed in collaboration with advertising and marketing agency Eighties Creative, and production company Hi Production.

The awards recognize corporate films, online media productions, and documentaries.

This year’s festival boasted about 900 entries from more than 45 countries, and 130 were chosen to receive Dolphin awards.


Saudi minister opens global labor market academy

Dr. Abdullah Abuthnain inaugurates the second edition of the Global Labor Market Academy in Riyadh. (Supplied)
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Saudi minister opens global labor market academy

  • The opening sessions, led by World Bank experts, focused on the critical role of social and labor policies in addressing global challenges and enhancing youth employment

RIYADH: Saudi Vice Minister of Human Resources and Social Development for Labor Dr. Abdullah Abuthnain inaugurated the second edition of the Global Labor Market Academy in Riyadh on Friday.

The event, which will run until Jan. 25, features 19 new members, bringing to 50 the total number of countries involved in the initiative, the Saudi Press Agency reported on Friday.

The academy serves as a specialized hub for exchanging expertise on global labor trends and innovative policy solutions, offering participants a year-long academic program focused on capacity building and international employment policy development.

The opening sessions, led by World Bank experts, focused on the critical role of social and labor policies in addressing global challenges and enhancing youth employment.

The initiative aims to expand its reach to more than 75 countries by 2028, solidifying the Kingdom’s role in shaping the future of international labor markets.