Newcastle United sponsor Sela stages drone show above St. James’ Park to celebrate European football returning to city

Front-of-shirt sponsor celebrates return of European nights by lighting up the skies. Credit: Owen Humphreys/PA Wire
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Updated 03 October 2023
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Newcastle United sponsor Sela stages drone show above St. James’ Park to celebrate European football returning to city

  • The drone show is part of Sela’s promise to create special experiences for Newcastle United fans and the wider community through its partnership with the club

Sela, the front-of-shirt sponsor of Newcastle United, lit up the sky above Newcastle upon Tyne on Tuesday night with a spectacular football-themed drone show to celebrate the return of top-level European football to St. James’ Park after a 20-year break.

Newcastle United will play French champions Paris Saint Germain on Wednesday night, and live events and entertainment company Sela wanted to give fans a surprise as part of the build-up to the game.

The eight-minute drone show saw Newcastle United’s iconic mascot — the magpie — soar across the skies before transitioning into the famous black and white team shirts adorned with the names of England defender Kieran Trippier, Brazilian international Bruno Guimaraes and Italian midfielder Sandro Tonali.

After recreating the club emblem in the night sky, the drones formed to make a statement about Newcastle’s return to the biggest stage in club football, following their top-four finish in the Premier League: “We’re Back.” The show ended with Sela’s “spectacular everyday” tagline that is seen around St. James’ Park on matchdays.

Sela, who became a primary partner of Newcastle United in June, is in the business of creating spectacular experiences. It has welcomed more than 40 million visitors to the range of sports, leisure, culture, retail, and hospitality events and destinations within its portfolio — from staging WWE in the Jeddah Superdome to operating the Via Riyadh luxury multipurpose venue.

The drone show is part of Sela’s promise to create special experiences for Newcastle United fans and the wider community through its partnership with the club.

“We wanted to create a little surprise for fans to celebrate the return of the biggest nights in European football to St. James’ Park,” said Ibrahim Mohtaseb, senior vice president of Sela.

“The fans, the club and the players deserve these special moments and I hope we’ve added to what will be an unforgettable occasion for everyone who loves Newcastle United and this city.

“Creating spectacular experiences is at the heart of what Sela does every day as a company and we’re looking forward to contributing to more memories over the course of this landmark season.”

Keith Gillespie, the former Newcastle United star, said: “There’s an incredible buzz around Newcastle right now, fueled by the club’s success last season and now the return of European football with a huge game against Paris Saint Germain.

“It’s all very reminiscent of the late 1990s and those unforgettable nights against giants like Barcelona that I was fortunate enough to be involved in,” he said.

“Sela’s spectacular drone show really adds to this electric atmosphere and I know the fans will be thrilled by what they witnessed in the skies above the stadium.” 


Norway’s Carlsen wins first FIDE Freestyle World Chess Championship

Updated 16 February 2026
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Norway’s Carlsen wins first FIDE Freestyle World Chess Championship

Norway’s Magnus Carlsen added ‌another crown to his collection on Sunday by becoming the first official FIDE Freestyle Chess world champion after ​a comeback win over Fabiano Caruana in Germany.
The chess master secured the title with a cautious draw in the fourth and final game, clinching a 2.5–1.5 match victory against his 33-year-old American opponent in Weissenhaus.
Sunday’s turning point came in the thrilling third game, in ‌which Carlsen, ‌35, pulled off a stunning ​win ‌from ⁠a ​seemingly lost ⁠position, swinging the entire contest in his favor.
The world number one only needed a draw in the decisive fourth game, and that’s exactly what he got in an equal endgame, with Caruana missing late opportunities to mount a ⁠comeback.
Carlsen has now won 21 world ‌titles in various formats.

 

The ‌World Championship marked a breakthrough ​collaboration between FIDE and ‌private organizer Freestyle Chess, staging the first ‌officially recognized title in this format.
Carlsen had previously failed to capture the FIDE Fischer Random World Championship, making this victory particularly sweet for the chess great.
In ‌the bronze medal match, Uzbekistan’s Nodirbek Abdusattorov beat Germany’s Vincent Keymer, securing ⁠his spot ⁠by drawing from a winning position in the final game.
Both finalists and Abdusattorov have qualified for next year’s championship.
The tournament’s lower placings saw Hans Niemann of the United States take fifth with a 2-0 victory over India’s Arjun Erigaisi, while Armenia’s Levon Aronian won his Armageddon game against Uzbekistan’s Javokhir Sindarov for seventh place.
In the women’s exhibition match, Kazakhstan’s ​Bibisara Assaubayeva prevailed over ​Switzerland’s Alexandra Kosteniuk after their final encounter ended in a draw.