JEDDAH: Saudi Arabian Airlines – Saudia – unveiled its new brand identity and livery during an event in Jeddah on Saturday, Saudi Press Agency reported.
According to a statement from the airline, the new identity reflects its commitment to modernization and includes colors that hold deep symbolism in the Saudi identity.
Saudia also introduced developments in its guest services system and incorporated artificial intelligence into its operational processes, SPA said.
The official presentation of Saudia’s new identity took place at the airlines’ headquarters and was attended by dignitaries, government and private-sector officials, as well as experts from the aviation and air transport industry.
The date of the launch, Sept. 30, was chosen to commemorate the anniversary of the late King Abdulaziz’s first flight aboard a “Saudi Arabian” DC-3 aircraft from Afif to Taif.
The colors of the new logo were also chosen for their links to the Kingdom.
“Green for pride and honor of the national flag, as well as the generosity, culture, and hospitality of Saudi Arabia represented by the palm tree; blue symbolizes the Kingdom’s seas and skies, drawing inspiration from them for future groundbreaking initiatives; and lastly, sandy brown signifies the richness and authenticity of the homeland, highlighting its deep-rooted heritage,” the airline statement said.
Director General of Saudia Group Ibrahim bin Abdulrahman Al-Omar said that the airline was embarking on a new era.
He highlighted the humble beginnings of the airline with a single aircraft and its subsequent growth to a fleet of more than 140 planes, connecting regions within the Kingdom and serving more than 100 destinations across four continents.
