DUBAI: Saudi designer Rana Alfehaid, founder of AGMARAT, is presenting her latest collection in Milan on the sidelines of the city’s renowned fashion week.
Along with 39 other designers from the Kingdom, Alfehaid is showcasing her designs as part of the Saudi 100 Brands initiative during White Milano, the international apparel and accessories trade show which takes place alongside Milan Fashion Week.
“Presenting my designs in Milan as part of White Milano is a dream come true,” Alfehaid told Arab News. “It’s an incredible feeling to be on such a prestigious international stage, showcasing Saudi fashion to the world.”
AGMARAT is presenting her latest collection in Milan. (Supplied)
Alfehaid’s collection is a celebration of the camellia flower, a symbol of purity.
“Each piece in the collection draws inspiration from the camellia’s delicate petals, incorporating intricate floral motifs and soft, flowing fabrics,” she said. “I’m most excited to showcase the harmonious blend of tradition and modernity in this collection, as well as the unique color palette inspired by the camellia, which reflects the beauty and elegance of our culture.
“Being part of Saudi 100 Brands and representing Saudi culture abroad fills me with immense pride,” she continued. “It’s a responsibility I take seriously, and it’s an honor to be an ambassador for our culture through fashion.”
Alfehaid has previously presented her designs at a show organized by the Saudi Fashion Commission in New York. (Supplied)
Alfehaid said that she hopes the show in Milan will not only gain her brand recognition on the global fashion scene, but will also inspire other Saudi designers to pursue their dreams and showcase the Kingdom’s culture.
Alfehaid has previously presented her designs at a show organized by the Saudi Fashion Commission in New York, in honor of Princess Rima bint Bandar Al-Saud.
“The designs were inspired by authentic Saudi heritage (and reflected) the beauty and originality of Saudi art,” she said.
AGMARAT is expected to participate in Paris Fashion Week 2023, which begins Sept. 25. (Supplied)
“The fashion scene in Saudi Arabia has evolved tremendously,” Alfehaid added. “There’s a growing appreciation for local talent, and it’s encouraging to witness the flourishing creativity in our country.”
The designer is currently working on expanding her brand internationally. “I’m collaborating with international artists and designers to create unique collections that bridge cultures and tell compelling stories through fashion,” she said.
AGMARAT is expected to participate in Paris Fashion Week 2023, which begins Sept. 25.
