Saudi models show off high-street fashion in Milan

Abdallah and Al-Akeel, who were joined by Dubai-based Iraqi fashion influencer Deema Al-Asadi, attended the Max Mara show. (Instagram)
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Updated 22 September 2023
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Saudi models show off high-street fashion in Milan

  • Hala Abdallah and Lama Al-Akeel joined by Iraqi fashion influencer Deema Al-Asadi at events in Italy

DUBAI: Saudi fashionistas Hala Abdallah and Lama Al-Akeel jetted to Milan this week to attend the city’s much-awaited fashion week.

Abdallah and Al-Akeel, who were joined by Dubai-based Iraqi fashion influencer Deema Al-Asadi, attended the Max Mara show.

Abdallah wore a burnt orange, flowy dress with cut outs around the chest and added a large leather belt around her waist.

Al-Akeel stepped out in a beige Max Mara suit with a maroon undershirt. Al-Asadi also opted for a full look by the Italian brand, wearing a printed green skirt and blazer set.

The three regional style stars met with Lebanese bloggers and entrepreneurs Karen Wazen and Nathalie Fanj at the show.

The renowned brand tapped part-Arab models Nora Attal and Imaan Hammam to walk the runway.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Max Mara (@maxmara)

Hammam turned heads in a camel-colored velvet set that featured hot shorts and short-sleeved blazer.

Attal walked the runway in a pinkish-purple jumper with a matching shirt layered underneath and pink hot shorts.

Hammam and Attal were joined by Danish model Mona Tougaard — who is of Turkish, Somali and Ethiopian descent. She wore a pink coat dress that was also paired with a pink shirt.

Abdallah and Al-Asadi then hopped on to the Moschino show. Abdallah donned a sequined mini dress that read “In love we trust,” while Al-Asadi wore a white t-shirt dress with a gold sequined blazer, black boots and a red clutch.

British-Moroccan model Nora Attal walked the Moschino show. She graced the runway in off-white tailored pants, a white t-shirt, a black blazer, a white heart-shaped clutch, and had her hair wrapped in a turban. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by HALA (@thehala)

For the Moschino show, fashion designer Carlyne Cerf de Dudzeele created a high-low, mix-match collection that can go anywhere and suit any woman. Gabriella Karefa-Johnson tapped a rap vein with high-energy hip looks featuring ruffled, tiered skirts, denim and granny squares that were size-inclusive.

“What a show,” wrote Al-Asadi on Instagram after the event.




Abdallah attened the Prada show in Milan. (Getty Images)

Abdallah could not miss Italian luxury brand Prada’s show. On Instagram she wrote that she enjoyed the “cape and shoulder pads,” the fringe details, the “angelic flow fabrics” and the unique sleeve designs. 


Saudi label KML unveils new collection in Paris

Updated 21 January 2026
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Saudi label KML unveils new collection in Paris

DUBAI: Siblings Razan and Ahmed Hassan presented their Fall/Winter 2026–2027 collection at Paris Fashion Week on Tuesday, continuing the rapid rise of their KML label.

The duo has gained international recognition since launching the brand in 2022, most recently being named semifinalists for the LVMH Prize — a prestigious annual award for emerging designers.

Creative director Ahmed’s minimalist designs and sharp tailoring mean KML — owned by his sister, Razan — has built its identity around reimagining traditional Saudi garments through a contemporary lens. Jackets are paired with shawl-like elements, large leather belts recall those historically worn by Bedouin men, and skirts nod to silhouettes once worn by men in the Eastern Province, Jazan and the Hijaz.

The collection leans on wrap constructions, asymmetry and elongated proportions. (Getty Images)

The approach is reflected in the new collection, which features a restrained palette of black, white and muted earth tones, leaning on wrap constructions, asymmetry and elongated proportions.

Flowing skirts, structured wrap tops and robe-like coats dominate the lineup, with some looks referencing classical draping while others lean toward utilitarian dressing, defined by sharp shoulders, cinched waists and clean, architectural lines.

In a previous interview with Arab News, Ahmed said their grandmother was a huge influence on their lives as he and his sister grew up in Riyadh. He fondly recalled both her progressive nature and inimitable style. As a young boy, Ahmed would often accompany her to fabric shops so she could get her designs stitched by a local tailor. The experience left an impression, though fashion was not an obvious initial career path.

Ahmed studied architecture and became an intern at Zaha Hadid Architects, where he developed an appreciation for structure and form. Razan, meanwhile, pursued law at Prince Sultan University and she went on to practice full-time.

“One summer, we both realized we weren’t doing what we truly wanted to do, so I decided to go to the UK to study creative writing, and Ahmed went to Central Saint Martins (in London) for a few courses,” Razan explained.

That was the catalyst for KML. In August 2023, they launched their debut capsule collection and towards the end of that year they applied to the Saudi 100 Brands program. The Fashion Commission recognized their potential, helping KML launch collections at fashion weeks in Paris, Riyadh and Milan.