DUBAI: The Saudi Fashion Commission on Thursday kicked off its pop-up event EMERGE in Milan on the sidelines of the city’s fashion week.
The event highlights emerging and established talents in Saudi fashion.
Thirteen designers participating in the Saudi 100 Brands program are taking part in the event. (Supplied)
The brands taking part in EMERGE are Agmarat, Ain, Dananeer, DERZA, Ivorifashion, Jayla, Linen by A, Md29, Mona Alshebil, RBA New York, REHAM NASSIER, SAJAS and Samar Nasraldin.
The first edition of the pop-up took place during Paris Fashion Week in June.
The event highlights emerging and established talents in Saudi fashion. (Supplied)
Burak Cakmak, CEO of the Fashion Commission, said in a statement: “The first EMERGE pop-up that we held in Paris was a huge success and received visitors from different cultures who had an authentic Saudi shopping experience and discovered what Saudi creative talent has to offer.”
“I look forward to welcoming visitors to Milan Fashion Week to introduce them to the Saudi fashion world,” he added.
The Saudi Fashion Commission supports established and emerging design talents from Saudi Arabia. (Supplied)
Thirteen designers participating in the Saudi 100 Brands program are taking part in the event to showcase a wide assortment of ready-to-wear pieces and accessories, inspired by Saudi culture and heritage.
The Saudi 100 Brands project is an initiative by the Saudi Fashion Commission that supports established and emerging design talents from Saudi Arabia, who work across the ready-to-wear, modest, concept, premiere, demi-couture, bridal, bags and jewelry categories.
