Namshi and adidas launch #YouthOfTheFuture campaign to celebrate Saudi National Day

The digital-first campaign encourages Saudi youth to share a photo or video of adidas in Saudi Arabia. (Supplied)
Short Url
Updated 20 September 2023
Follow

Namshi and adidas launch #YouthOfTheFuture campaign to celebrate Saudi National Day

DUBAI: Online retailer Namshi and sportswear brand adidas have launched a new campaign, “#YouthOfTheFuture,” to celebrate Saudi National Day.

The digital-first campaign encourages Saudi youth to share a photo or video of adidas in Saudi Arabia on any social media platform for a chance to win SR1,000 Namshi credits, which can be spent on adidas products.

The photos or videos can be of any adidas product shot in the Kingdom.

“Namshi is a homegrown brand with deep roots in the Kingdom,” Areej Al-Babtain, project manager at Namshi, told Arab News.

“We’re proud to partner with adidas to celebrate local style, honoring the rich culture, heritage and unique identity that define Saudi Arabia this National Day,” she said.

Participants must tag @namshi, @adidas and #youthofthefuture in their posts, which will be reposted by Namshi on its social media channels. The post with the most likes will win SR1,000 in Namshi credits, which can be spent on adidas products.


Tucker Carlson claims he was detained at Israeli airport

Updated 20 February 2026
Follow

Tucker Carlson claims he was detained at Israeli airport

DUBAI: Earlier this week, Tucker Carlson flew to Israel to interview US Ambassador to Israel Mike Huckabee, according to media reports.

Carlson, who reportedly refused to leave Tel Aviv’s Ben Gurion Airport complex, conducted the interview at the airport, after which he said he and his staff were detained and their passports were seized.

“Men who identified themselves as airport security took our passports, hauled our executive producer into a side room and then demanded to know what we spoke to Ambassador Huckabee about,” Carlson said in a statement to The New York Post.

However, Carlson’s claims have been contradicted by Huckabee and Israeli authorities.

Huckabee, a former Arkansas governor and Fox News host, said on social media platform X that “EVERYONE who comes in/out of Israel (every country for that matter) has passports checked & routinely asked security questions,” including himself, despite holding a diplomatic passport and visa.

The US Embassy in Israel also described the interaction as routine passport control procedures.

The Israel Airports Authority said in a statement that Carlson and his staff “were not detained, delayed, or interrogated.”

They were asked “a few routine questions, in accordance with standard procedures applied to many travelers,” and this conversation took place in a separate room within the VIP lounge to protect their privacy, the statement added.

“No unusual incident occurred, and the Israel Airports Authority firmly rejects any other claims.”

Carlson has faced criticism in recent years over his commentary on Israel, with critics accusing him of amplifying narratives that are hostile to Israel and, at times, antisemitic. He has also questioned Israel’s treatment of Christian communities in the region.

After Fox News canceled his show in April 2023, he launched his own program, “The Tucker Carlson Show” in 2024.

The show has featured controversial figures, including Darryl Cooper, who has made statements widely condemned as Holocaust denial, and white nationalist commentator Nick Fuentes.

In his interview with Fuentes, Carlson labeled Huckabee a “Christian Zionist.”

Carlson has also criticized Huckabee for not doing enough to protect Christian interests in the region. In one video, he said: “Why not go ahead and talk to Christians and find out their side of the story? Why aren’t American Christian leaders like Mike Huckabee or Ted Cruz, people who invoke the Christian Bible to justify what they’re doing, why haven’t they done this?”

Huckabee responded to the video on X, writing: “Instead of talking ABOUT me, why don’t you come talk TO me?  You seem to be generating a lot of heat about the Middle East. Why be afraid of the light?”

Carlson accepted the invitation, and their teams coordinated the interview, leading to his brief visit to Israel.