Zain KSA partners with Pioneers Systems to develop IoT solutions

Saad bin Abdulrahman Al-Sadhan, chief business and wholesale officer at Zain KSA, and Subhi Alghamdi, CEO of Pioneers Systems, at the signing ceremony, which took place at Cityscape Global in Riyadh.
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Updated 18 September 2023
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Zain KSA partners with Pioneers Systems to develop IoT solutions

Zain KSA has signed a strategic partnership agreement with Pioneers Systems, a Saudi company specializing in the design, development, manufacture, and assembly of electronic circuits. This partnership aims to develop Internet of Things solutions and localize specialized products and expertise in this field to achieve sustainability of innovation in the Kingdom’s communications and digital services sector, aspiring to contribute to raising the sector’s local content percentage in line with Saudi Vision 2030’s goals.

The agreement was signed under the auspices of the Local Content and Government Procurement Authority, as part of Zain KSA’s participation in the Cityscape Global exhibition, which took place from Sept. 10-13 at the Riyadh International Convention and Exhibition Center.

Saad bin Abdulrahman Al-Sadhan, chief business and wholesale officer at Zain KSA, underscored the significance of the collaboration, which he said is the first-of-its-kind in the Kingdom’s telecommunications and digital services sector. He said: “This agreement aligns seamlessly with the company’s strategy to bolster the digital economy and establish an integrated digital ecosystem that facilitates the Kingdom’s digital transformation by championing local content and fostering the localization of products and services in the telecommunications and digital services sector, thereby making a substantial contribution to the development of a resilient and sustainable economy.”

Al-Sadhan said the partnership with Pioneers Systems will further augment Zain KSA’s competitive advantage in the IoT market by deploying top-tier, cutting-edge digital solutions and services, which will enhance customer service.

Meanwhile, Subhi Alghamdi, CEO of Pioneers Systems, said: “We are thrilled to collaborate with Zain KSA, the leading telecommunications operator and digital services provider in Saudi Arabia, known for its impressive track record of digital achievements grounded in innovation. This partnership represents a significant milestone for us and underscores our commitment to advancing innovation and bolstering local technological content across all sectors. Having already achieved remarkable milestones in localizing the production of point-of-sale devices and medical respirators, our cooperation with Zain KSA will open the door wide for us to work together in localizing innovation in the telecommunications and digital services sectors through developing and manufacturing advanced electronic products for advanced applications such as the IoT, artificial intelligence, and more.”

The agreement will support the development of local capabilities and the localization of content in the telecommunications and digital services sector, in line with the Kingdom’s ambitious vision for the national economy to stimulate local industries.


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.