RIYADH: A new national TV channel, ‘Saudia Alaan,’ will launch to commemorate the 93rd Saudi National Day, which falls on Sept. 23.
The channel, under the Saudi Broadcasting Authority (SBA), will serve as the official platform that broadcasts the Kingdom’s official events and entertainment activities, said the Minister of Media Salman bin Yousef Al-Dosari.
The channel aims to highlight the Kingdom’s “rapid progress” towards the Saudi Vision 2030 and its recent advancements, which are reflected in the diverse events and high-profile international conferences, according to a statement on Saudi Press Agency (SPA).
“These events span across the political, economic, educational, and entertainment spheres,” the SPA statement read.
The media minister said the initiative reflects the role of media in Saudi Arabia’s development journey.
“[The media] serves as an indicator of the dynamic nature of the events, activities, occasions, and conferences taking place in the Kingdom,” said Al-Dosari.
Mohammed bin Fahd Al-Harthi, CEO of SBA, said the preparations for the channel’s launch are complete.
He added that the launch meets the surge of events being hosted in the Kingdom, which issued 5,650 event licenses in 2022, marking a 367 percent increase compared to the previous year.
This surge has increased the demand for the coverage of the Kingdom’s events, exhibitions, and conferences.
“Moreover, the channel plays a crucial role in assisting companies and institutions in accomplishing their strategies by reaching a wide and diverse audience within the Kingdom,” said Al-Harthi.