‘End Plastic Waste Innovation Platform’ expands to Riyadh

Nicholas Kolesch, VP of projects for the Alliance, speaks at an event.
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Updated 18 July 2023
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‘End Plastic Waste Innovation Platform’ expands to Riyadh

Global nonprofit organization Alliance to End Plastic Waste and early stage startup accelerator Plug and Play have announced the expansion of their 8th End Plastic Waste Innovation Platform partnership, with a new hub in Riyadh for the Middle East region.

The Alliance and Plug and Play first launched the platform in Silicon Valley, Paris, and Singapore in October 2019. Since then, the program expanded its operations to Sao Paulo, Johannesburg, Shanghai and Tokyo, attracting more than 6,000 startups, with 153 of them placed in accelerator programs across the seven hubs. The new Riyadh hub of the End Plastic Waste Innovation Platform targets tech startups and scaleups developing solutions to end plastic waste and is the first to be located in the Middle East region. 

The goal of the program is to accelerate the growth of high-potential technology companies and help scale their impact through mentorship, support, connections to potential customers or partners, and financing. With Plug and Play’s experience in accelerating innovative companies combined with the Alliance’s resources and large base of corporate members, the program acts as a catalyst that brings together meaningful technology with industry needs to catalyze impact.

Since inception, the End Plastic Waste Innovation Platform has helped enable more than $185 million in capital to be invested and deployed into the startups and over 220 commercial pilots between the startups and Alliance member companies.

Nicholas Kolesch, VP of projects for the Alliance, said: “The End Plastic Waste Innovation Platform has been a great way for the Alliance to actively engage with the startup community, identifying solutions from across the world including new technologies and business models. With the launch of the eighth edition of the program in Riyadh, we are excited to tap into the innovation potential of the dynamic Middle East region, nurturing entrepreneurs and innovators on their journey. 

“Through the joint efforts of Plug and Play and the Alliance, the Riyadh program will enable impact — leveraging a proven platform to connect startups with investors and mobilizing capital to support our mission to end plastic waste and drive forward plastics circularity.”

Matthew Claxton, global director of Plug and Play’s Sustainability Program, said: “With the continued success of the End Plastic Waste Innovation Platform across the seven locations, we are excited to bring the power of Plug and Play and the Alliance to End Plastic Waste to the Middle East with the launch of our eighth and newest hub.”

We are confident that we will be able to bring a group of inspiring startups, corporations, investors, and passionate individuals together to tackle plastic waste and create much needed solutions,” 

Abdullah Alakeel, country director, Saudi Arabia, said: “By officially launching this platform in Riyadh, we are proud to further our commitment to the Kingdom’s Vision 2030 focused on promoting clean energy, reduction in emissions, environment protection, and enhancing the overall quality of life in Saudi Arabia.”


Jeeny launches First–Last Mile Access in partnership with Medina Bus

Updated 19 December 2025
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Jeeny launches First–Last Mile Access in partnership with Medina Bus

Jeeny has announced the introduction of its First-Last Mile Access Program in collaboration with Medina Bus, marking a significant step forward in Saudi Arabia's transportation reform. 

Passengers who buy a Medina Bus ticket can now get discounted Jeeny rides to and from key bus stops, making public transportation more accessible for both residents and pilgrims.

While the initiative appears modest, it represents a far wider vision: the first operational phase of Jeeny's goal to develop Saudi Arabia's next-generation Integrated Mobility Platform, an integrated framework that will eventually connect numerous modes of transportation under one seamless consumer experience.

Medina was chosen as the launch location because of its national importance and growing demand for efficient transportation. 

In 2024, the city's bus network handled 1.72 million people, and demand is predicted to increase further in 2025. 

Medina, being one of the Kingdom's most popular destinations, provides a real-world setting for evaluating concepts that can then be scaled across the country.

“This marks the beginning of a mobility shift in Saudi Arabia, where public transport and private operators can work together to offer a seamless journey,” said Hammad Ehtesham, CEO of Jeeny. “Making it easier for people to reach public transport is the foundation of a future where every mode of mobility in the Kingdom connects effortlessly.”

With millions of rides every year in Saudi Arabia and Jordan, Jeeny has developed into one of the top mobility platforms in the area. 

The company, which employs over 400 people and has one of the biggest active driver networks in the Kingdom, is currently getting ready for its next stage: a nationwide mobility ecosystem that will support buses, ride-hailing, micro-mobility, pilgrim mobility services, and end-to-end travel solutions, including direct flight booking through Jeeny.  

Despite the fact that Medina's First-Last Mile initiative is relatively new, early feedback shows that users are really interested in more accessible transportation options. 

Similar First-Last Mile initiatives can increase public transportation usage by 15 to 25 percent, according to international research, underscoring the wider potential impact as Jeeny considers expanding to more Saudi cities.

“What begins in Medina will become a blueprint for the Kingdom’s connected mobility future,” Ehtesham added. “This is the first step toward a nationwide ecosystem that will make movement simpler, smarter, and more accessible for everyone.”

Passengers on Medina Bus are now able to make use of the Jeeny First-Last Mile Access Program, which supports Saudi Arabia's vision for contemporary, sustainable, and inclusive mobility while providing a new, more convenient means of accessing public transportation.