4 ways the Saudi Pro League revolution is shaping football globally

Ronaldo’s departure from the English Premier League sent shockwaves through the footballing world, upending transfer dynamics. (FILE/AFP)
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Updated 10 July 2023
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4 ways the Saudi Pro League revolution is shaping football globally

Cristiano Ronaldo’s move to Al-Nassr in the Saudi Pro League has not only reshaped the sports landscape but also redefined transfer windows in the dynamic and ever-evolving world of football.

This groundbreaking signing, which took place at the end of last year, has made Saudi Arabia one of the most attractive destinations for players.

Here are four ways that the current influx of superstar players is having an impact on the sport globally.

Elevation of Saudi Pro League profile

Ronaldo’s departure from the English Premier League sent shockwaves through the footballing world, upending transfer dynamics.

His move has opened the door for other high-profile transfers to the Saudi Arabian league. Renowned stars including Ballon d’Or winner Karim Benzema, N’Golo Kante, Ruben Neves, Kalidou Koulibaly, Edouard Mendy, Marcelo Brozovic, and Jota have all confirmed they will be playing in the Kingdom, with Roberto Firmino recently joining their ranks.

Ronaldo’s transfer has had an impact beyond the pitch, as former Liverpool star Steven Gerrard has been appointed as the manager of Al-Ettifaq.

Ronaldo stated earlier this year that the Saudi Pro League can be among the world’s best in five years if more top stars sign up. This prediction is gradually turning into reality.

Sponsors embrace the SPL

The appeal of the Saudi Pro League extends beyond football players, captivating even global sporting firms. Notably, Puma is designing kit for Al-Hilal’s men’s and women’s football teams, starting from the upcoming 2023-2024 season.

Additionally, Al-Nassr has formed a partnership with Nike, making them their new clothing manufacturer and further amplifying the league’s global impact.

Surging attendances, world attention

 

 The Saudi Pro League has witnessed a remarkable surge in viewership and global attention.

In the past year alone, attendances have skyrocketed by nearly 150 percent, as reported by the Saudi Press Agency, highlighting the growing popularity and widespread appeal of the league.

Global football events in the Kingdom

Jeddah has recently been confirmed as the host city for the 2023 FIFA Club World Cup, taking place from Dec. 12 to 22. This historic event marks a significant milestone in Saudi Arabia’s sporting journey.

This comes on the back of February’s announcement that Saudi Arabia will host the 2027 AFC Asian Cup.


Inter continue Scudetto march after Champions League humbling

Updated 01 March 2026
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Inter continue Scudetto march after Champions League humbling

  • Milan will be favorites to win at Cremonese in Sunday’s early fixture, with the local rivals set to face off next weekend in a match which will in all likelihood have little impact on the destination of the Scudetto

MILAN, Italy: Inter Milan bounced back from Champions League elimination with Saturday’s 2-0 win over Genoa which continued their march toward the Serie A title.
Federico Dimarco’s brilliant volley just after the half-hour mark and Hakan Calhanoglu’s second-half penalty were enough for Inter to extend their already huge lead over AC Milan at the top of the table to 13 points.
Milan will be favorites to win at Cremonese in Sunday’s early fixture, with the local rivals set to face off next weekend in a match which will in all likelihood have little impact on the destination of the Scudetto.
Inter, whose fans unloaded a collection of anti-Milan chants in anticipation of the derby, have dropped just two points in 15 league matches and have been a cut above the rest in Italy’s top flight this season.
Their domestic dominance comes in stark contrast to the humiliating manner in which they were dumped out of the Champions League by Bodo/Glimt on Tuesday night.
A 5-2 aggregate defeat to the Norwegian minnows cast doubts over not just the quality of Cristian Chivu’s team but of Italian football as a whole.
There was plenty of quality in Dimarco’s opener however, the Italy full-back beautifully placing a first-time finish from a tight angle after exchanging passes with Henrikh Mkhitaryan.
Little else happened in a humdrum encounter until Alex Amorim handled a cross from Luis Henrique, whose shot had been tipped onto the post just moments before.
Calhanoglu calmly stroked home the spot-kick on his return to action following niggling muscle problems which have caused him issues since before Christmas, sealing the points for Inter.
Big Rom back
Romelu Lukaku kept Napoli on course for a Champions League spot with a last-gasp winner in the champions’ 2-1 victory over rock-bottom Verona, the Belgium forward’s first goal of the season.
Lukaku forced home Giovane’s cross to snatch the win for third-placed Napoli with the last kick of the game at the Stadio Marcantonio Bentegodi.
Napoli had looked like dropping points in northern Italy when Jean-Daniel Akpa Akpro levelled Rasmus Hojlund’s early opener in the 65th minute.
But Lukaku, who only played his first game of the season in late January, gave Napoli a huge win with both Como and Atalanta pushing for a top-four placing.
“I was a dead player before coming here,” said Lukaku to DAZN.
“This season has been difficult, but we’ve got to aim high.”
Napoli’s title defense is all but over as they trail Inter by 14 points after an injury-ravaged season.
Napoli were missing key midfielders Scott McTominay, Kevin De Bruyne and Andre-Frank Anguissa on Saturday, as well as captain Giovanni Di Lorenzo.
Verona, under interim coach Paolo Sammarco following the sacking of Paolo Zanetti earlier this month, are 10 points from safety after a 12th straight match without a win.
Como, who face Inter in the first leg of the Italian Cup semifinals on Tuesday, strolled to 3-1 victory over strugglers Lecce to continue their push for a first-ever qualification for European football.
Cesc Fabregas’s team are two points behind Roma, in fourth and Juventus’ opponents on Sunday, and five behind Napoli.
Como are also two points ahead of sixth-placed Juve who face Roma trying to stay in touch with the Champions League places after being eliminated from Europe’s elite club competition by Galatasaray on Wednesday.