Saudi Fashion Commission hosts showcase of Saudi jewelry, couture labels in Paris

Monday’s invite-only event at the Ritz saw a presentation of collections by some of the participating designers and labels. (Supplied)
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Updated 04 July 2023
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Saudi Fashion Commission hosts showcase of Saudi jewelry, couture labels in Paris

DUBAI: The Saudi Fashion Commission hosted a glittering opening cocktail party ahead of a showcase of jewelry and couture labels from the Kingdom, being held in Paris from July 3-5.  

The showcase is being held at the headquarters of Paris auction house Artcurial, a historical mansion in the heart of the city’s “Golden Triangle.”




Designer Mashael Al-Faris is taking part in the event in Paris. (Supplied)

The showroom has spaces dedicated to couture, jewelry and fragrance brands, and also offers private salons and fitting rooms for clients. 




Ashwaq Al-Marshad's creations are on show in Paris. (Supplied)

Monday’s invite-only event at the Ritz saw a presentation of collections by some of the participating designers and labels, including Yousef Akbar, Yataghan Jewelry, Rutana Jewelry, Pavone, Najla Almunajem,  Mashael Al-Faris, Luda Fine Jewelry, Ashwaq Al-Marshad and Adnan Akbar.




Saudi designer Adnan Akbar is taking part with his gowns. (Supplied)

Saudi designer Khlood Arab, who is presenting designs from her label Luda Jewelry in Paris at the showroom, spoke to Arab News about the opportunity.

Arab, who is also a cosmetics dentist at King Faisal Specialist Hospital and Research Center, told Arab News that she is “so proud to be an ambassador for Saudi women, showing the world what we can do. As a cosmetic dentist and jewelry designer, I want to show aspiring Saudi creatives that anything is possible.” 




Saudi designer Khlood Arab is presenting designs from her label Luda Jewelry in Paris. (Supplied)

To Arab, Paris is not just a city, but a world of fashion, she said. 

“Paris is a city of dreams and romance, and Luda Jewelry is very dreamy, sensual and floral. The designs represent Saudi Arabia’s natural landscapes, new beginnings, the warmth and hospitality of Saudi people and, of course, opulence. I am blending Saudi’s rich and deep-rooted natural heritage with the contemporary and the modern to make exquisite and sensual jewelry. 

“I believe design is a form of expression, reflecting your experiences, perspectives and dreams — Luda is the world through my eyes.” 




Yousef Akbar is part of the Saudi showcase. (Supplied)

The jewelry maker, whose brand uses 18-carat gold, precious and semi-precious stones, also believes that Saudi designers are making a name in the region and internationally. “Along with the support of the Saudi Fashion Commission, Saudi fashion is evolving incredibly, striving to be globally recognized,” she said. 

Though jewelry design began as an accidental love, it grew into a passion for Arab. She broadened her scope by attending GIA courses along with jewelry design programs in several cities around the world. 




Rutana Jewelry's booth at the Paris showroom. (Supplied)

“I believe design is a form of expression that reflects your background, personality and the way you see the world in your eyes,” she said. “Luda jewelry designs tend to have an eclectic hidden mix of blending our Saudi rich deep-rooted natural heritage inspirations making it into exquisite contemporary modern sensual jewelry pieces where East meets West.” 


What We Are Buying Today: Snowhite Arabia beauty products

Updated 16 January 2026
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What We Are Buying Today: Snowhite Arabia beauty products

The Saudi beauty market is saturated with shelves lined with creams, serums and promises. If you have entered a local pharmacy recently, you likely already noticed Snowhite Arabia’s products — the distinct pink packaging is hard to miss.

Consider this your sign to try it.

Founded in 2014 by Heba Al-Madani as a home-based workshop, Snowhite Arabia has since evolved into a substantial operation, manufactured at Al-Madani’s factory for Snowhite Est., proudly labeled with the “Saudi Made” stamp.

I started with the hand cream, which the package recommends using twice a day while avoiding direct sun exposure. The formula includes avocado oil, aloe vera juice and mango butter, among other ingredients.

The Snowhite hand cream is moisturizing and fragrant, but without a greasy or overly perfumed aftermath. After a few uses, my dry-prone hands felt noticeably smoother.

I also like how it is vibrantly-colored so I can easily fish it out of my tote bag to reapply when I am out and about.

For the home, I tried the Moroccan soap in the bath. Its dark color, slimy texture and pungent smell were slightly alarming at first. Once worked with a bit of water, it foamed easily, and I learned quickly that a little goes a long way. I now like it.

Snowhite Arabia also offers hair masks and other products, though these are the only ones I have tried so far. I am looking forward to trying the broccoli shampoo next.

For now, the hand cream stands out as the most practical winter companion and my current local favorite.

Follow them @snowhitesa_ on Instagram.