Saudi Fashion Commission hosts showcase of Saudi jewelry, couture labels in Paris

Monday’s invite-only event at the Ritz saw a presentation of collections by some of the participating designers and labels. (Supplied)
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Updated 04 July 2023
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Saudi Fashion Commission hosts showcase of Saudi jewelry, couture labels in Paris

DUBAI: The Saudi Fashion Commission hosted a glittering opening cocktail party ahead of a showcase of jewelry and couture labels from the Kingdom, being held in Paris from July 3-5.  

The showcase is being held at the headquarters of Paris auction house Artcurial, a historical mansion in the heart of the city’s “Golden Triangle.”




Designer Mashael Al-Faris is taking part in the event in Paris. (Supplied)

The showroom has spaces dedicated to couture, jewelry and fragrance brands, and also offers private salons and fitting rooms for clients. 




Ashwaq Al-Marshad's creations are on show in Paris. (Supplied)

Monday’s invite-only event at the Ritz saw a presentation of collections by some of the participating designers and labels, including Yousef Akbar, Yataghan Jewelry, Rutana Jewelry, Pavone, Najla Almunajem,  Mashael Al-Faris, Luda Fine Jewelry, Ashwaq Al-Marshad and Adnan Akbar.




Saudi designer Adnan Akbar is taking part with his gowns. (Supplied)

Saudi designer Khlood Arab, who is presenting designs from her label Luda Jewelry in Paris at the showroom, spoke to Arab News about the opportunity.

Arab, who is also a cosmetics dentist at King Faisal Specialist Hospital and Research Center, told Arab News that she is “so proud to be an ambassador for Saudi women, showing the world what we can do. As a cosmetic dentist and jewelry designer, I want to show aspiring Saudi creatives that anything is possible.” 




Saudi designer Khlood Arab is presenting designs from her label Luda Jewelry in Paris. (Supplied)

To Arab, Paris is not just a city, but a world of fashion, she said. 

“Paris is a city of dreams and romance, and Luda Jewelry is very dreamy, sensual and floral. The designs represent Saudi Arabia’s natural landscapes, new beginnings, the warmth and hospitality of Saudi people and, of course, opulence. I am blending Saudi’s rich and deep-rooted natural heritage with the contemporary and the modern to make exquisite and sensual jewelry. 

“I believe design is a form of expression, reflecting your experiences, perspectives and dreams — Luda is the world through my eyes.” 




Yousef Akbar is part of the Saudi showcase. (Supplied)

The jewelry maker, whose brand uses 18-carat gold, precious and semi-precious stones, also believes that Saudi designers are making a name in the region and internationally. “Along with the support of the Saudi Fashion Commission, Saudi fashion is evolving incredibly, striving to be globally recognized,” she said. 

Though jewelry design began as an accidental love, it grew into a passion for Arab. She broadened her scope by attending GIA courses along with jewelry design programs in several cities around the world. 




Rutana Jewelry's booth at the Paris showroom. (Supplied)

“I believe design is a form of expression that reflects your background, personality and the way you see the world in your eyes,” she said. “Luda jewelry designs tend to have an eclectic hidden mix of blending our Saudi rich deep-rooted natural heritage inspirations making it into exquisite contemporary modern sensual jewelry pieces where East meets West.” 


Mini op-ed: Recognising a shift in how people relate to wellness, self-care

Updated 05 March 2026
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Mini op-ed: Recognising a shift in how people relate to wellness, self-care

DUBAI: I have spent nearly a decade working in the beauty industry in Saudi Arabia and the UAE, and Ramadan always has a way of prompting change; in habits, in priorities, and in the routines people have been carrying without question. Speaking from my own corner of the industry, one of these habits is often hair removal.

Saudi Arabia’s beauty and personal care market was valued at about $7.56 billion in 2025 and is set to grow to an estimated $8.03 billion in 2026. Within that growth, personal care encompassing the daily (sometimes unglamorous) routines hold the largest share. But market size alone does not tell the full story. A study conducted at King Abdulaziz University Hospital, Jeddah, found that three quarters of Saudi women experienced complications from temporary hair removal methods, including skin irritation, in-grown hairs and hyperpigmentation. A separate 2025 study published in the Majmaah Journal of Health Sciences found that laser hair removal was both the most considered and most commonly undergone cosmetic procedure among Saudi respondents, yet dissatisfaction with cosmetic procedure outcomes was reported by nearly half of all participants. The numbers point to a gap not in demand, but in results. 

When I launched a specialized electrolysis practice in the UAE in 2016, it was with a clear gap in mind; safe, regulated, permanent hair removal for the region’s specific needs. The range of hair types here and the prevalence of conditions such as polycystic ovary syndrome, or PCOS, demanded a method that works across all of them.  Electrolysis is the only method recognized by the US Food and Drug Administration and American Marketing Association as achieving true permanent results, regardless of hair color or type. 

Despite this, awareness in Saudi Arabia remains limited. Part of this is familiarity, laser has dominated the conversation for years, and electrolysis, which requires more sessions and a licensed electrologist’s precision, has struggled to break through. Part of it is education. Many clients who come to us have never heard of electrolysis; they come because they have exhausted everything else. 

Right now, Saudi Arabia is in the middle of a genuine transformation in how people relate to wellness and self-care. The beauty market is maturing, consumers are asking harder questions of the brands they choose and Vision 2030 has not just shaped the economy, it has shaped how Saudis are showing up in their own lives. In that context, the idea of choosing permanence over repetition lands differently.
 
Mariela Marcantetti is a beauty industry entrepreneur based between Saudi Arabia and the UAE.