Saudi bid to host World Expo 2030 in Riyadh envisions a forum reflecting sustainability and global diversity

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Updated 23 November 2023
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Saudi bid to host World Expo 2030 in Riyadh envisions a forum reflecting sustainability and global diversity

  • High-level Saudi delegation addressed General Assembly of Bureau International des Expositions in Paris
  • Delivering expo that reflects transition to sustainable and more equal future described as strategic priority

PARIS: Saudi Arabia’s location as a “bridge connecting north, south, east and west” means it could host a “truly inclusive” World Expo, Prince Faisal bin Farhan, the Saudi foreign minister, told the 172nd General Assembly of the Bureau International des Expositions in Paris on Tuesday.

Speaking as part of a high-level Saudi delegation deployed to the French capital this week to present the Kingdom’s plan for Riyadh Expo 2030, Prince Faisal said the city could provide a forum that would reflect global diversity and the world’s move towards a sustainable future. 

“It is a strategic priority for the Kingdom to deliver an expo built by the world, for the world, an expo which recognizes global diversity, and we seek the opportunity to organize an expo that continues the legacy of international exhibitions at a time when the international community seeks to prepare for a transition to a sustainable and more equal future,” he said.

Saudi Arabia officially submitted its full bid to host the expo last October. Riyadh is up against Busan in South Korea and Rome in Italy. The final selection is due to take place in November.

Riyadh intends to host the World Expo from Oct. 1, 2030, to March 31, 2031, at a purpose-built complex covering an area of 6 million square meters, under the theme “The Era of Change: Together for a Foresighted Tomorrow.”

“Our expo will be built by the world, for the world,” Ibrahim Al-Sultan, acting CEO of the Royal Commission for Riyadh City, told the assembly. “The work has already begun.”

Preparations to host the expo are due for completion in February 2028, with capacity to welcome some 120 million visitors in 2030 alone if the city is selected. 

Riyadh has experience in building world-class projects with the assistance of international partners, said Al-Sultan. Furthermore, it is “on the road” to becoming a global, top-10 economy and a hub for finance, commerce, sport and entertainment.

A BIE delegation visited Riyadh in March to review the technical aspects of its candidacy. During his five-day visit, Dimitri Kerkentzes, secretary general of the BIE, said the Kingdom has “everything needed” to host a successful expo.

The Saudi bid fits Vision 2030, the social reform and economic diversification agenda unveiled by the crown prince in 2016 to move the country’s economy away from hydrocarbons to develop other high-value sectors including tourism and entertainment.

Khalid Al-Falih, the Kingdom’s investment minister, told Tuesday’s assembly that Expo 2030 would create an opportunity “in line with the investment environment in Saudi Arabia, which knows no limits.”




Lamia Al-Muhanna, on the left, director of landscape architecture, Royal Commission for Riyadh City. (Screenshot/BIE Paris)

Under the leadership of Crown Prince Mohammed bin Salman and Vision 2030, Saudi Arabia is targeting investment worth $3.3 trillion by the end of the decade, 30 percent of which would be in the city of Riyadh, said Al-Falih.

“The Expo 2030 budget of $7.8 billion is catalytic to our broader Riyadh investment plan.”

The private sector would be given a large role in organizing the event, said Al-Falih, adding the expo site would be a “global forum for companies to search for opportunities in the Kingdom.”

Tourism is a key pillar of Vision 2030 and would form an important part of a successful Riyadh Expo, Princess Reema bint Bandar, the Saudi ambassador to the US, told the assembly.

She said a special visa would be issued to those attending an Expo 2030 in Riyadh.




Ibrahim Al-Sultan, acting CEO of the Royal Commission for Riyadh City. (Screenshot/BIE Paris)

Saudi Arabia is no stranger to hosting millions of visitors, given that it is home to the Two Holy Mosques which bring in millions of pilgrims every year for Hajj in Makkah for one of the largest mass gatherings in the world.

Princess Reema said the Kingdom was “a hidden gem waiting to be discovered by the world,” that was fully dedicated to organizing the “greatest expo in history.” Riyadh is an “exceptional” global tourist destination, she added.

On Monday, the crown prince attended Saudi Arabia’s official reception in Paris hosted by the Royal Commission for Riyadh City for delegates of the 179 member states of the BIE — an important part of the nomination procedure. 

The event was held to showcase Riyadh’s readiness to host the expo and to outline its plans ahead of the BIE’s next general assembly in November, during which the 2030 expo’s host city will be put to a vote.

More than 60 countries and organizations, including China, France, Turkiye, Greece, Morocco, Nigeria, Djibouti, Armenia, Cuba, Costa Rica, the Organization of Islamic Cooperation, and the Gulf Cooperation Council, have endorsed the Saudi bid.

Saudi Arabia first took part in a World Expo in 1958 when the event was hosted in the Belgian capital, Brussels and has participated in World and Specialized Expos ever since. World Expos are held every five years, with Specialized Expos in the in-between years.

The Kingdom’s enthusiasm and engagement in these events has not gone unnoticed. At a Specialized Expo 2008 in the Spanish city of Zaragoza, Saudi Arabia was handed a silver award for its pavilion design. This was topped two years later with a gold award at the World Expo 2010 Shanghai in China.

The tradition of World Expos began in London in 1851 with the Great Exhibition — a celebration of scientific and technological advancement, but also a fascinating display of curiosities from around the world that reflected an age of accelerating transport and communications and seemingly boundless potential.

Since then, World Expos have been occasions to share and celebrate the innovations and discoveries of the day. It takes visitors on immersive journeys built around a common theme.

Welcoming tens of millions of visitors, they allow participating countries to build extraordinary pavilions, transforming host cities for years to come.

The last was hosted by Dubai from Oct. 1, 2021 to March 31, 2022. The next is due to be held in Osaka, Japan, in 2025.

Having earned a reputation for breathtaking architecture and displays featuring high-tech innovations following the success of its multi award-winning pavilion at the Dubai Expo, Saudi Arabia appears very well placed to secure its bid for 2030.


Madinah’s culinary identity lends itself to shared cross-cultural connection

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Madinah’s culinary identity lends itself to shared cross-cultural connection

  • Madinah earned the title of UNESCO Creative City of Gastronomy in November 2025

RIYADH: In every part of the Arab world, people have long argued about to whom certain traditional dishes belong, each wanting to claim the “correct” recipe and origin as their own, a contention that stands true across the Kingdom’s cities as well — and that might not be such a bad thing.

One of its most historically and religiously significant cities, Madinah, is a perfect example of how culinary diversity actually lends itself to culinary connection between different homes and cultures.

Chef Heba Ramadan, raised in Riyadh but originally from Madinah, spoke to Arab News about the city’s unique culinary character, which earned it the title of UNESCO Creative City of Gastronomy in November 2025.

To Ramadan, Madinah embodies nostalgic childhood memories, family gatherings and joyful moments — especially those centered around food.

As long as you get to the right flavor, it does not matter how you got there.

“Each house has their own way. That’s why I can’t say this way is right or that way is wrong,” she said.

Ramadan added that recipes are not fixed texts or religious doctrines, but are dynamic pieces of social and geographic history that represent changing people, changing times, and the melding of various customs and influences.

If you visit homes across Madinah today, you will find slight variations in the way that families prepare certain dishes.

“For example, Madini rice — everyone knows this dish, but each family makes it differently. Some families don’t put saffron because the grandfather didn’t like saffron, so they grew up cooking it that way.”

Another popular dish is wheat soup: Ramadan said that some people, like her mother, make it using whole milk, others with goat milk, some with no milk at all, and even some who make it with tomato.

“When I searched, I found that people from Makkah make it with tomato, so you see how the dish changes from family to family.” 

In November 2025, Madinah was named a UNESCO Creative City of Gastronomy. (SPA)

A recipe is a living organism; it is affected by factors of its surrounding environment. Personal preference is one example, while others are more complex and drawn out.

Over generations, recipes naturally evolve due to convenience and changing lifestyles.

Busier lives, more demanding careers and increasingly expensive economies mean that people lack the time to recreate recipes from scratch in the exact way they were once done traditionally.

Instead, puff pastries (i.e. convenience) often win against making handmade dough (i.e. time-consuming manual labor).

On the other hand, sometimes adjustments are added on.

Ramadan said that jareesh, a beloved dish across the Kingdom, was originally made without any protein, just buttermilk.

Over time, chicken or other meats were included in the dish to add nutritional value.

“Mothers added protein so the kids would eat better, and that’s how the recipe changed.”

A vital factor to keep in mind is Madinah’s unique position as a historical religious passageway and gathering point for pilgrims.

Historically, pilgrims did not stay for just a few days, but instead for weeks or even months.

“They didn’t just visit — they lived, they stayed and they exchanged experiences,” Ramadan said. 

Wheat soup is a popular dish in Medinah and Hijaz region. (Supplied)

These long stays led to deep cultural exchange as pilgrims arriving from around the world brought their spices, recipes, ingredients and techniques with them.  

Madinah’s food absorbed these influences over time and foreign dishes were adapted into local versions, and vice versa; a process that Ramadan said does not erase authenticity, but defines it.

Kabuli rice, made with orange zest and citrus juice, is believed to have adapted from these exchanges.

At the end of the day, most of us enjoy dishes the way they were made growing up because those flavors were tied to emotional memory.

Perhaps these reasons explain why Ramadan is a little skeptical of UNESCO’s method of defining “official” recipes.

She believes that culinary heritage cannot be standardized without losing its essence, and trying to standardize it by finding the most common factors between recipes or asking the city’s historical families for the correct methods does not paint a true picture of its culinary character.

And considering the close-knit socialization of residents in a small city like Madinah, “everyone knows the families in Madinah and how each family cooks their dishes,” she added.

Ramadan believes the city was chosen because its food is flavor-driven, historically layered and maintained through households rather than institutions.

She suggests UNESCO may have been fascinated by the number of variation within a single culinary identity, yet, all the flavor profiles feel recognizably “Madini.”

For example, “we have different types of rice. Even if it’s white rice, each one has a different flavor.”

Madinah’s traditional dishes were developed based on the local agriculture, seasonal availability of ingredients and circumstantial factors like electricity availability.

Before refrigeration, daily cooking depended on fresh, same-day ingredients, so every dish was directly tied to the land.

Ramadan, who transitioned into cooking to pursue her passion after spending more than a decade in an accounting and finance career, believes that food is meant to be shared, remembered and respected.

She started out in gastronomy by opening her own business before putting it on hold during COVID-19, after which she returned to work as a baker and in hot kitchens.

As her cooking career took off, Ramadan was selected by Diriyah to create traditional dishes for a few of their major events.

Ramadan began representing the Kingdom internationally as a traditional Saudi chef, working with the Saudi Tourism Authority and continuing her work with Diriyah.

Much of Ramadan’s career was defined by the realization that much of Madinah’s food heritage was undocumented and misunderstood.

And although she sees food as dynamic and flexible, Ramadan also strongly believes that it is her job to represent Saudi food globally in a traditional framework, sans any modern fusions or fireworks.

While she respects chefs who experiment with fusion recipes and welcomes any tourists visiting the Kingdom to try both the modern and the traditional, her role adamantly favors cultural representation, not reinterpretation.

Abroad, authenticity is required in both preparation and plating.

Ramadan is admittedly worried about safekeeping these recipes through future generations; as reliance on convenience increases and families spend less time together in the kitchen, she fears that youth are becoming less interested in cooking or trying new foods.

In her opinion, this had led to losing important skills such as smelling food to identify what spices or ingredients are missing.

“This is something you train. It doesn’t come from reading a recipe … you learn by standing next to your mother, your grandmother, and smelling,” she said.

“It’s not written. It’s sensory.”