Saudi bid to host World Expo 2030 in Riyadh envisions a forum reflecting sustainability and global diversity

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Updated 23 November 2023
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Saudi bid to host World Expo 2030 in Riyadh envisions a forum reflecting sustainability and global diversity

  • High-level Saudi delegation addressed General Assembly of Bureau International des Expositions in Paris
  • Delivering expo that reflects transition to sustainable and more equal future described as strategic priority

PARIS: Saudi Arabia’s location as a “bridge connecting north, south, east and west” means it could host a “truly inclusive” World Expo, Prince Faisal bin Farhan, the Saudi foreign minister, told the 172nd General Assembly of the Bureau International des Expositions in Paris on Tuesday.

Speaking as part of a high-level Saudi delegation deployed to the French capital this week to present the Kingdom’s plan for Riyadh Expo 2030, Prince Faisal said the city could provide a forum that would reflect global diversity and the world’s move towards a sustainable future. 

“It is a strategic priority for the Kingdom to deliver an expo built by the world, for the world, an expo which recognizes global diversity, and we seek the opportunity to organize an expo that continues the legacy of international exhibitions at a time when the international community seeks to prepare for a transition to a sustainable and more equal future,” he said.

Saudi Arabia officially submitted its full bid to host the expo last October. Riyadh is up against Busan in South Korea and Rome in Italy. The final selection is due to take place in November.

Riyadh intends to host the World Expo from Oct. 1, 2030, to March 31, 2031, at a purpose-built complex covering an area of 6 million square meters, under the theme “The Era of Change: Together for a Foresighted Tomorrow.”

“Our expo will be built by the world, for the world,” Ibrahim Al-Sultan, acting CEO of the Royal Commission for Riyadh City, told the assembly. “The work has already begun.”

Preparations to host the expo are due for completion in February 2028, with capacity to welcome some 120 million visitors in 2030 alone if the city is selected. 

Riyadh has experience in building world-class projects with the assistance of international partners, said Al-Sultan. Furthermore, it is “on the road” to becoming a global, top-10 economy and a hub for finance, commerce, sport and entertainment.

A BIE delegation visited Riyadh in March to review the technical aspects of its candidacy. During his five-day visit, Dimitri Kerkentzes, secretary general of the BIE, said the Kingdom has “everything needed” to host a successful expo.

The Saudi bid fits Vision 2030, the social reform and economic diversification agenda unveiled by the crown prince in 2016 to move the country’s economy away from hydrocarbons to develop other high-value sectors including tourism and entertainment.

Khalid Al-Falih, the Kingdom’s investment minister, told Tuesday’s assembly that Expo 2030 would create an opportunity “in line with the investment environment in Saudi Arabia, which knows no limits.”




Lamia Al-Muhanna, on the left, director of landscape architecture, Royal Commission for Riyadh City. (Screenshot/BIE Paris)

Under the leadership of Crown Prince Mohammed bin Salman and Vision 2030, Saudi Arabia is targeting investment worth $3.3 trillion by the end of the decade, 30 percent of which would be in the city of Riyadh, said Al-Falih.

“The Expo 2030 budget of $7.8 billion is catalytic to our broader Riyadh investment plan.”

The private sector would be given a large role in organizing the event, said Al-Falih, adding the expo site would be a “global forum for companies to search for opportunities in the Kingdom.”

Tourism is a key pillar of Vision 2030 and would form an important part of a successful Riyadh Expo, Princess Reema bint Bandar, the Saudi ambassador to the US, told the assembly.

She said a special visa would be issued to those attending an Expo 2030 in Riyadh.




Ibrahim Al-Sultan, acting CEO of the Royal Commission for Riyadh City. (Screenshot/BIE Paris)

Saudi Arabia is no stranger to hosting millions of visitors, given that it is home to the Two Holy Mosques which bring in millions of pilgrims every year for Hajj in Makkah for one of the largest mass gatherings in the world.

Princess Reema said the Kingdom was “a hidden gem waiting to be discovered by the world,” that was fully dedicated to organizing the “greatest expo in history.” Riyadh is an “exceptional” global tourist destination, she added.

On Monday, the crown prince attended Saudi Arabia’s official reception in Paris hosted by the Royal Commission for Riyadh City for delegates of the 179 member states of the BIE — an important part of the nomination procedure. 

The event was held to showcase Riyadh’s readiness to host the expo and to outline its plans ahead of the BIE’s next general assembly in November, during which the 2030 expo’s host city will be put to a vote.

More than 60 countries and organizations, including China, France, Turkiye, Greece, Morocco, Nigeria, Djibouti, Armenia, Cuba, Costa Rica, the Organization of Islamic Cooperation, and the Gulf Cooperation Council, have endorsed the Saudi bid.

Saudi Arabia first took part in a World Expo in 1958 when the event was hosted in the Belgian capital, Brussels and has participated in World and Specialized Expos ever since. World Expos are held every five years, with Specialized Expos in the in-between years.

The Kingdom’s enthusiasm and engagement in these events has not gone unnoticed. At a Specialized Expo 2008 in the Spanish city of Zaragoza, Saudi Arabia was handed a silver award for its pavilion design. This was topped two years later with a gold award at the World Expo 2010 Shanghai in China.

The tradition of World Expos began in London in 1851 with the Great Exhibition — a celebration of scientific and technological advancement, but also a fascinating display of curiosities from around the world that reflected an age of accelerating transport and communications and seemingly boundless potential.

Since then, World Expos have been occasions to share and celebrate the innovations and discoveries of the day. It takes visitors on immersive journeys built around a common theme.

Welcoming tens of millions of visitors, they allow participating countries to build extraordinary pavilions, transforming host cities for years to come.

The last was hosted by Dubai from Oct. 1, 2021 to March 31, 2022. The next is due to be held in Osaka, Japan, in 2025.

Having earned a reputation for breathtaking architecture and displays featuring high-tech innovations following the success of its multi award-winning pavilion at the Dubai Expo, Saudi Arabia appears very well placed to secure its bid for 2030.


Soundstorm expands Saudi Arabia’s music scene with talent programs, global collaborations 

Updated 11 December 2025
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Soundstorm expands Saudi Arabia’s music scene with talent programs, global collaborations 

  • Young people see music as industry with variety of career paths beyond performing, says general manager of MDLBEAST Foundation

RIYADH: MDLBEAST is placing sustainability and the growth of Saudi Arabia’s creative economy at the center of Soundstorm 2025, its annual music festival which is taking place until Dec. 13. 

In an exclusive interview with Arab News, Ramadan Alharatani, the CEO of MDLBEAST, said the festival was not just about entertainment, but about creating long-term economic and social value.

He said: “Soundstorm plays a major role in the creative economy by creating jobs, attracting international talent, and giving local artists real opportunities to perform on a large stage.

“We are also investing in long-term programs that support training, production, and creative development beyond the festival weekend.

“This year we are focusing more on accessibility and sustainability. We are improving transportation options, making the site easier to navigate, and introducing better systems for recycling and energy use. Inclusion is also a priority, so we are working on creating spaces and experiences that welcome all types of audiences.” 

Looking at the festival’s role in nurturing emerging talent, Alharatani said: “We are continuing to build on programs that help new talent grow.

“Through XP Music Futures, our year-round initiatives under the MDLBEAST Foundation, and partnerships with regional and international labels, we are giving young artists more access to mentorship, training, and performance opportunities. 

“We are also supporting new ideas in music tech, sound design, and creative production, so emerging talent can experiment with different forms of expression. These partnerships help us develop the next generation of artists and build a stronger presence in the region.”

Ramadan Alharatani, the CEO of MDLBEAST

This year’s edition of Soundstorm offers audiences more stages, a wider variety of genres, and increased international collaborations.

The festival layout has been redesigned to make it easier for fans to explore areas dedicated to live music, hip-hop, regional talent, and emerging artists, alongside the main stages featuring global performers.

These changes focus on the rapid growth of Saudi Arabia’s music scene, with local audiences embracing diverse genres, and international artists showing greater interest in performing in the Kingdom.

“Soundstorm has always been a place where these worlds meet, but this year that connection is stronger and more visible,” Alharatani said. 

Regarding the future and MDLBEAST’S vision, he said: “Our main priority is growth that feels sustainable and meaningful.

“We want to build more cultural experiences, support more local talent, and expand our presence globally without losing our connection to the region. In the next few years we will continue developing our festivals, expanding our live event calendar, increasing our year-round venue offerings, and investing in talent development. 

“The goal is to create long-term value for the music and entertainment scene in Saudi Arabia.”

Building on MDLBEAST’S efforts to expand the Kingdom’s creative ecosystem, Nada Alhelabi, general manager of the MDLBEAST Foundation and founder of XP Music Futures, said the foundation was creating professional pathways for emerging talent.

She said: “This year we are expanding XP’s educational and professional programs to give young people clearer pathways into the music industry. We are introducing more workshops, mentoring sessions, and hands-on training across areas such as sound engineering, event production, artist management, and creative business.

“The aim is to help young talent understand how the industry works and how they can build real careers in it. Alongside our XP Music Futures program we have nine initiatives that the MDLBEAST Foundation works on all year round to develop a sustainable music ecosystem in our region.”

Nada Alhelabi, general manager of the MDLBEAST Foundation and founder of XP Music Futures. (Supplied)

She added that the landscape of creative careers in Saudi Arabia had transformed rapidly, with more venues, festivals, and studios creating a growing demand for skilled professionals.

Alhelabi added: “Young people now see music as a real industry with a variety of career paths beyond performing. XP Music Futures provides a space where talent, executives, startups, and educators can connect, giving young creatives access to industry leaders, hands-on learning, and opportunities to network and exchange ideas.”

On the impact of key programs, Alhelabi said: “This year we saw strong progress across all three programs. Hunna continues to support the development of female talent and leaders, and several participants have already stepped into new roles across production, performance, and creative management. 

“XPERFORM (has) helped emerging artists grow their audiences and secure new performance opportunities, and a major milestone this year was our new partnership with Shahid. 

“As the region’s leading streaming platform, Shahid is now broadcasting XPERFORM, giving our artists wider visibility and bringing their stories to a much larger audience.

“Sound Futures also supported a new wave of music-tech startups, many of which are now testing or launching their ideas in the market. 

“Together, these stories show how year-round support can make a real difference and they highlight how XP is helping shape the next generation of creatives.”