Sharjah Media City aims to enhance regional media landscape with new AI platform

In addition to its impact on the media landscape, the platform represents a major step forward for Sharjah and the UAE’s AI strategy. (SHAMS/File)
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Updated 13 June 2023
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Sharjah Media City aims to enhance regional media landscape with new AI platform

  • Create with Shams will allow users to produce pro images quickly, easily

LONDON: Sharjah Media City (Shams) is aiming to enhance the regional media landscape with a new platform using an artificial intelligence image-creation tool.

Create with Shams is being billed as the first government platform of its kind to leverage AI technology to design and produced professional images.

Shams chairman, Dr. Khalid Omar Al-Midfa, said: “We are excited to launch the Create with Shams platform. Our goal is to empower government entities, companies, and individuals to produce high-quality images.”

He noted that the platform had been designed to cater for government entities, companies, and the creative community, utilizing cutting-edge computer vision techniques, machine learning algorithms, and automatic subject detection.

It was expected to make a significant contribution to the accessibility of professional images for websites, social media accounts, and other digital channels, he added.

Some industry experts have predicted that the platform could revolutionize the digital media industry in the region by allowing users to create visually appealing professional images quickly and easily, saving businesses time and money.

Shams also pointed out that as an AI-driven platform it was designed for self-learning and continuous performance improvement and that by learning from user experiences and daily work it would evolve to meet user goals while maintaining user privacy and customization based on accumulated usage.

In addition to its impact on the media landscape, the platform represents a major step forward for Sharjah and the UAE’s AI strategy.

Dubai Crown Prince Sheikh Hamdan bin Mohammed bin Rashid Al-Maktoum recently unveiled a dedicated AI center to help Dubai’s government entities embrace cutting-edge technologies across key sectors and boost efficiency and delivery in public services.

In its initial release phase, the platform will be available for use by government entities and organizations, but Shams plans to expand access to companies and individuals in the region during the second phase of the launch.


Pioneering Asharq Al-Awsat journalist Mohammed al-Shafei dies at 74

Updated 08 January 2026
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Pioneering Asharq Al-Awsat journalist Mohammed al-Shafei dies at 74

  • Egyptian was known for his fearless coverage of terrorist, extremist groups
  • One of handful of reporters to interview Taliban leader Mullah Omar in 1970s

LONDON: Mohammed al-Shafei, one of Asharq Al-Awsat’s most prominent journalists, has died at the age of 74 after a 40-year career tackling some of the region’s thorniest issues.

Born in Egypt in 1951, al-Shafei earned a bachelor’s degree from Cairo University in 1974 before moving to the UK, where he studied journalism and translation at the University of Westminster and the School of Oriental and African Studies.

He began his journalism career at London-based Arabic papers Al-Muslimoon and Al-Arab — both of which are published by Saudi Research & Publishing Co. which also owns Arab News — before joining Al-Zahira after Iraq’s 1990 invasion of Kuwait.

Al-Shafei joined Asharq Al-Awsat in 1991 and spent 15 years on the sports desk before shifting to reporting on terrorism. He went on to pioneer Arab press coverage in the field, writing about all aspects of it, including its ideologies and ties to states like Iran.

His colleagues knew him for his calm demeanor, humility and meticulous approach, marked by precise documentation, deep analysis and avoidance of sensationalism.

Al-Shafei ventured fearlessly into terrorist strongholds, meeting senior terrorist leaders and commanders. In the 1970s he was one of only a handful of journalists to interview Mullah Omar, the leader of the Taliban, and conducted exclusive interviews with senior figures within Al-Qaeda.

He also tracked post-Al-Qaeda groups like Daesh, Hay’at Tahrir al-Sham and Boko Haram, offering pioneering analysis of Sunni-Shiite extremism and how cultural contexts shaped movements across Asia and Africa.

During the war on Al-Qaeda, he visited US bases in Afghanistan, embedded with international forces, and filed investigative reports from active battlefields — rare feats in Arab journalism at the time.

He interviewed Osama bin Laden’s son, highlighting a humanitarian angle while maintaining objectivity, and was among the few Arab journalists to report from Guantanamo, where his interviews with Al-Qaeda detainees shed light on the group’s operations.

Al-Shafei married a Turkish woman in London in the late 1970s, with whom he had a son and daughter. He was still working just hours before he died in London on Dec. 31.