NEOM and SRMG agree partnership to enhance regional media ecosystem

Short Url
Updated 11 June 2023
Follow

NEOM and SRMG agree partnership to enhance regional media ecosystem

  • SRMG and NEOM have signed a MoU to collaborate across a range of activities
  • Key outcomes include increased content production in NEOM, media technology development and integration, and media training programmes
  • The partnership will provide a significant boost to the regional media ecosystem

RIYADH: SRMG, a global integrated media group, has signed a Memorandum of Understanding (MoU) with NEOM Media Industries, a developing regional center for media and creative industries in the heart of Saudi Arabia. The MoU, which outlines a range of focus areas, underlines a shared dedication to enhancing the media ecosystem in the region.

NEOM will leverage SRMG’s media expertise, extensive portfolio and established partnerships to increase content production in Saudi Arabia. This builds on the growing success of the sector in the Kingdom, as investment into infrastructure and upskilling of talent positions NEOM as a world-class production hub. SRMG’s existing and new partners will benefit from the collaboration between both brands, including access to world-class production facilities.

Beyond production, SRMG and NEOM Media Industries will work together to design joint talent development and industry training programs to continue to uplift the breadth and depth of the media talent pool within the region – including journalism, script writing and production. These programs will build on the successful collaboration between NEOM and SRMG Academy in November last year - the “Stories to Tell” journalism bootcamp – which trained and upskilled young Saudi journalism graduates and media professionals and resulted in 22 interns being hired by SRMG.

Nadhmi Al-Nasr, Chief Executive Officer of NEOM, said: “NEOM aims to be an accelerator of human progress – innovating across multiple industries and sectors to redefine business. NEOM Media Industries is one such example. Our mission is to create a new world-class media hub at NEOM, one that focuses on providing for screen production, gaming and digital publishing.  This partnership with SRMG complements and accelerates NEOM’s commitment to creating a regional center to establish NEOM amongst the elite global media hubs.”

Commenting on the signing, Jomana R. Al-Rashid, Chief Executive Officer of SRMG, added: “This partnership represents an important moment for the media ecosystem in the MENA region. Working together, NEOM and SRMG will increase capability and capacity of localized production; accelerate media technology; and create new revenue streams for the industry. Through empowering local content creators, we will ensure that home-grown talent is nurtured and that regional stories are told on a world stage. There is extraordinary untapped creativity in the MENA region, and we are delighted to have created this opportunity to champion it”

Additional aspects of the MoU include media technology development, co-organizing events at NEOM, and SRMG exploring establishing an early presence at NEOM in the long run.


Malaysia, Indonesia become first to block Musk’s Grok over AI deepfakes

Updated 12 January 2026
Follow

Malaysia, Indonesia become first to block Musk’s Grok over AI deepfakes

  • Authorities in both countries acted over the weekend, citing concerns about non-consensual and sexual deepfakes
  • Regulators say existing controls cannot prevent fake pornographic content, especially involving women and minors

KUALA LUMPUR: Malaysia and Indonesia have become the first countries to block Grok, the artificial intelligence chatbot developed by Elon Musk’s xAI, after authorities said it was being misused to generate sexually explicit and non-consensual images.
The moves reflect growing global concern over generative AI tools that can produce realistic images, sound and text, while existing safeguards fail to prevent their abuse. The Grok chatbot, which is accessed through Musk’s social media platform X, has been criticized for generating manipulated images, including depictions of women in bikinis or sexually explicit poses, as well as images involving children.
Regulators in the two Southeast Asian nations said existing controls were not preventing the creation and spread of fake pornographic content, particularly involving women and minors. Indonesia’s government temporarily blocked access to Grok on Saturday, followed by Malaysia on Sunday.
“The government sees non-consensual sexual deepfakes as a serious violation of human rights, dignity and the safety of citizens in the digital space,” Indonesia’s Communication and Digital Affairs Minister Meutya Hafid said in a statement Saturday.
The ministry said the measure was intended to protect women, children and the broader community from fake pornographic content generated using AI.
Initial findings showed that Grok lacks effective safeguards to stop users from creating and distributing pornographic content based on real photos of Indonesian residents, Alexander Sabar, director general of digital space supervision, said in a separate statement. He said such practices risk violating privacy and image rights when photos are manipulated or shared without consent, causing psychological, social and reputational harm.
In Kuala Lumpur, the Malaysian Communications and Multimedia Commission ordered a temporary restriction on Grok on Sunday after what it said was “repeated misuse” of the tool to generate obscene, sexually explicit and non-consensual manipulated images, including content involving women and minors.
The regulator said notices issued this month to X Corp. and xAI demanding stronger safeguards drew responses that relied mainly on user reporting mechanisms.
“The restriction is imposed as a preventive and proportionate measure while legal and regulatory processes are ongoing,” it said, adding that access will remain blocked until effective safeguards are put in place.
Launched in 2023, Grok is free to use on X. Users can ask it questions on the social media platform and tag posts they’ve directly created or replies to posts from other users. Last summer the company added an image generator feature, Grok Imagine, that included a so-called “spicy mode” that can generate adult content.
The Southeast Asian restrictions come amid mounting scrutiny of Grok elsewhere, including in the European Union, Britain, India and France. Grok last week limited image generation and editing to paying users following a global backlash over sexualized deepfakes of people, but critics say it did not fully address the problem.