ISTANBUL: A global audience of 450 million viewers is expected to watch at least some part of the Champions League final between Manchester City and Inter Milan on Saturday, UEFA has estimated.
The live, minute-by-minute average audience — a longtime gold standard in the broadcasting industry — of about 150 million is expected for the game in Istanbul that is being shown in more than 200 territories worldwide, UEFA said. It includes verified and estimated in-home TV viewers, fans streaming the game plus those watching in bars, restaurants and fan parks.
That 150 million figure is lower than the Champions League record 184 million average audience set by the 2014 final when Real Madrid beat city rival Atlético Madrid 4-1 after extra time.
The lower audience rating in 2023 reflects changing viewing habits and the absence of Real Madrid, which has a long-established global fan base.
Madrid’s 1-0 victory over Liverpool one year ago had an average audience of 166 million, according to UEFA research, and the same two teams’ final in 2018 had a 161 million average.
When Liverpool played another English club, Tottenham, one year later in 2019 the average audience was just 91 million, according to UEFA.
Another all-English final delivered the lowest average audience in the past 15 years — just 84 million for Chelsea’s 1-0 win over Man City two years ago.
Lower ratings for modern Champions League finals also reflects UEFA selling rights in fewer markets to free-to-air broadcasters. Instead, UEFA and clubs have prioritized higher-revenue deals with pay-TV networks.
Still, the low figure for the 2021 final was almost doubled the next year when Real Madrid was again involved.
Broadcast deals have driven the commercial revenue of UEFA’s three club competitions to about $3.9 billion (3.6 billion euros) this season.
The 32 Champions League clubs that qualified for the group stage will share more than $2.15 billion (2 billion euros) in UEFA prize money this season.
Man City is likely to be Europe’s top earner with at least $129 million (120 million euros). Real Madrid topped the list last season with $144 million (133.7 million euros) in prize money from UEFA.
Champions League final set to reach 450 million broadcast viewers worldwide
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Champions League final set to reach 450 million broadcast viewers worldwide
- The lower audience rating in 2023 reflects changing viewing habits and the absence of Real Madrid
- Lower ratings for modern Champions League finals also reflects UEFA selling rights in fewer markets to free-to-air broadcasters
‘20 years of engagement’ — inaugural Formula 4 championship success signals bright future for motorsport in Saudi Arabia
- Peter Thompson, founder of the Formula 4 Saudi Arabian Championship and Meritus.GP team principal, spoke about the Kingdom’s first motorsport academy and his hopes for the future
RIYADH: Last year welcomed the inaugural season of the FIA-certified Aramco Formula 4 Saudi Arabian Championship.
The series, which aims to provide the first step on the ladder towards Formula 1, was the culmination of years of collaboration between various investors and partners, led by the Kingdom’s first motorsport academy, Meritus.GP.
The championship’s mission?
To produce local driving talent, strengthen Saudi national race engineering capabilities and advance motorsport in alignment with the objectives of Saudi Vision 2030.
Five Saudi drivers emerged, with standout victories by Omar Al-Dereyaan and Faisal Al-Kabbani, both from Riyadh. Other graduates included race winner Oscar Wurz, who has since won the 2025 Central European Formula 4 Championship.
Arab News spoke with Peter Thompson, founder of Formula 4 Saudi Arabia and Meritus.GP, about the season’s success and his hopes for the future.
How did Meritus.GP build the Formula 4 Saudi Arabian Championship?
The Formula 4 Saudi Arabian Championship was the result of more than 20 years of engagement, exploration and groundwork in Saudi Arabia, in anticipation of a potential FIA-certified junior single-seater championship in the Kingdom.
Long before the first Formula 1 Saudi Arabian Grand Prix, we were on the ground exploring circuit development opportunities, assessing infrastructure readiness and evaluating whether Saudi Arabia could host a round of one of the Asian championships operated by the team. Throughout this period, we maintained long-standing relationships within Saudi motorsport circles including former Meritus.GP driver Raad Abduljawad and his brother Mohammed Abduljawad.
A defining moment came with the introduction of Formula 1 to Saudi Arabia. The Jeddah Corniche Circuit quickly became a visible symbol of this ambition, providing confidence that Saudi Arabia could support not only Formula One, but also a structured ladder of junior single-seater racing.
When did Meritus.GP receive formal institutional approval to begin Formula 4 Saudi Arabia?
More than three years of focused groundwork preceded the first race. During this period there was no formal government mandate, no guaranteed institutional backing and no commercial certainty that the project would proceed or be viable.
Then, in December 2022, a formal No-Objection Letter was issued by the Saudi Automobile and Motorcycle Federation, under the leadership of its then-CEO Sattam Al-Hozami, which allowed the project to progress from concept to reality.
Recognizing the benefits F4 would bring to the Kingdom, Mohammed Abduljawad became an investor in June 2023, and Formula 4 Saudi Arabia moved into full delivery mode.
What were the objectives of the proposal presented to Saudi Aramco?
The proposal positioned Aramco Formula 4 Saudi Arabia as a long-term national development platform aligned with Vision 2030.
Its objectives included creating a structured FIA driver pathway from grassroots to Formula One, as well as developing Saudi engineers, mechanics and officials in motorsports.
How did the championship support Saudi drivers, and what was the impact on local talent?
A core objective of Formula 4 Saudi Arabia was to create a genuine, fair and internationally credible environment in which Saudi racers could develop.
Saudi drivers competed alongside international peers under identical technical and sporting conditions, allowing performance and development to be measured objectively.
They ended up achieving race wins, podium finishes and measurable progress across the season, demonstrating that when provided with the right structure, Saudi talent can compete at international level.
How has Formula 4 Saudi Arabia engaged with Saudi education and skills development?
Education and skills transfer formed an important part of the championship’s wider mission.
During the season, Meritus.GP engineers and senior staff visited Saudi education and research institutions such as KAUST, Alfaisal University, University of Tabuk and the Japanese College in Jeddah to discuss career pathways in motorsport engineering, data analysis, and systems integration. These engagements were designed to connect academic study with real-world high-performance engineering environments.
What level of investment was required and how did you ensure equality of performance?
Approximately $6.5 million was invested prior to the first event.
Was there any pre-season training to help Saudi drivers prepare?
During August and September 2023 Saudi drivers participated in a structured pre-season academy program at Meritus.GP’s training facility in Sepang, Malaysia.
What role did sports psychology and driver well-being play in the championship?
Driver well-being and mental performance were treated as integral components of driver development.
Formula 4 Saudi Arabia appointed a dedicated sports psychologist to support drivers throughout the season, focusing on mental preparation, confidence building, coping strategies, performance consistency and adaptation to high-pressure racing environments.
