Messi Mania sets off social media, ticketing boom

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Lionel Messi has yet to put pen to paper on his impending deal with Inter Miami but already massive interest in the Argentine's move is driving huge numbers in social media, ticket sales and more. (AFP/File)
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A screenshot of Inter Miami's Instagram account showing the number of followers to have jumped up to 6.9 million at the time of publishing. (Instagram/@intermiamicf)
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Updated 09 June 2023
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Messi Mania sets off social media, ticketing boom

  • Inter Miami's followers on Instagram have quintupled since the former Barcelona great revealed on Wednesday that he would be heading to the Major League Soccer club
  • Inter though remains the second most popular Miami team on social media with the NBA's Miami Heat having 27 million followers on all platforms

MIAMI, USA: Lionel Messi has yet to put pen to paper on his impending deal with Inter Miami but already massive interest in the Argentine’s move is driving huge numbers in social media, ticket sales and more.
Inter Miami’s followers on Instagram have quintupled since the former Barcelona great revealed on Wednesday that he would be heading to the Major League Soccer club.
On Wednesday morning, Inter’s account had around 900,000 followers, a number which had already grown amidst rumors of Messi’s possible arrival.
Less than 24 hours after the news broke, that number had skyrocketed to 6.9 million followers at the time of publishing.
That total is more than double the followers of the NFL’s Super Bowl champions the Kansas City Chiefs and even surpasses the 4.5 million enjoyed by ‘America’s team’, the Dallas Cowboys.
Indeed, it is higher than all NFL, Major League Baseball and NHL teams and bigger than more than 75 percent of NBA teams.
Inter Miami now has over 7.5M followers across all social platforms and added more than five million new followers on the day of the announcement.
Inter though remains the second most popular Miami team on social media with the NBA’s Miami Heat having 27 million followers on all platforms.
There are plenty more Messi fans who might be tempted to engage with the club’s content — the player has 469 million followers of his personal instagram account.
That figure makes him the second most popular sportsperson on Instagram, behind only Cristiano Ronaldo who has 588 million.
News of Messi’s decision also hugely impacted the ticket market for MLS games.
Ticketing technology company Logitix analyzed ticket demand across the league in the 24 hours since Messi’s announcement and found there were four-times the number of tickets sold on the secondary market for Inter Miami matches (home and away) compared to the entire on-sale period of 169 days previous.
The average purchase price for Inter Miami home matches increased from $31 to $152 while for away games they increased from $94 to $207.
The largest increase was for Inter Miami’s game against Charlotte FC on August 20 — with average sale prices rocketing from $18 to $169.
The average asking price for tickets for the club’s League Cup match at Mexican team Cruz Azul on July 21 increased from $24 to $521.
Those numbers are sure to lead to MLS teams considering moving games featuring Messi to bigger stadiums.
Many MLS teams now play at purpose built venues holding 20-25,000 and the giant NFL arenas in most cities would offer around triple the capacity.
Miami and MLS are, however, banking on Messi’s massive public appeal and the hunger for content about the player, his performances and his life, bringing more than just social media numbers and bumper attendances.
While Messi’s contract has yet to be finalized and no details have been made public, MLS signed a 10-year deal with Apple TV, which began this season and that is likely to be an element in his contract.
Apple TV this week announced a four-part documentary series about Messi which was filmed in Paris, Qatar and Argentina, following his journey to December’s World Cup win.
Messi gave exclusive access to the film-makers and with Apple having created an entire platform for MLS content there is clearly room for plenty of programming about his time in America.
The seven-times Ballon d’Or winner signed a lifetime endorsement deal with sportswear manufacturer Adidas in 2017 and the German company are likely to also cash-in on the player’s arrival in a league where they are the exclusive kit provider to Miami and all the teams.


Spanish govt to ‘oversee’ scandal-hit football federation

Updated 25 April 2024
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Spanish govt to ‘oversee’ scandal-hit football federation

  • The CSD said it will create a “commission of supervision, standardization and representation” led by “independent personalities“
  • Former Spain coach and 2010 World Cup winner Vicente del Bosque could be one of the members of this commission

MADRID: The Spanish government decided Thursday to create a commission to “oversee” the country’s scandal-hit football federation (RFEF) and try to pull it out of crisis.
“The Spanish government adopted this decision to redress the serious situation of the RFEF so that the organization could enter a stage of renewal in a stable climate,” the National Sports Council (CSD), an agency dependent on the Ministry of Sports, announced.
Spain are set to host the 2030 World Cup along with Portugal and Morocco, but in recent months the RFEF has lurched from one embarrassment to another.
The CSD said it will create a “commission of supervision, standardization and representation” led by “independent personalities” which will “oversee the RFEF during the coming months in response to the federation’s crisis and in defense of Spain’s general interests.”
According to the Spanish press, former Spain coach and 2010 World Cup winner Vicente del Bosque could be one of the members of this commission.
However, world and European football governing bodies FIFA and UEFA issued a statement expressing “great concern” at the situation around the RFEF.
“FIFA and UEFA will seek additional information to assess the extent to which the CSD’s appointment (of the committee)... may affect the RFEF’s obligation to manage its affairs independently and without undue government interference,” they said.
FIFA suspended Zimbabwe and Kenya’s memberships over government interference in 2022, subsequently lifting the bans.
Former RFEF president Luis Rubiales resigned in disgrace last September after his forcible kiss on the lips of Women’s World Cup winner Jenni Hermoso and is now being investigated in a separate corruption probe.
The only candidate to replace Rubiales, Pedro Rocha, is also being investigated, while a report from the country’s leading sports court said the RFEF had taken decisions “beyond its remit.”
One such decision was the renewal of Spain coach Luis de la Fuente’s contract in February.
It was the sport court’s report that led to Thursday’s CSD decision to oversee the federation.
Elections for the RFEF presidency are currently scheduled for May 6.
The Secretary of State for Sport and CSD president, Jose Manuel Uribes, on Thursday urged the RFEF “to limit its functions to the mere ordinary administration of the entity, as required by law.”
The CSD will meet again next Tuesday to analyze the situation and make a ruling, if necessary, on the corruption case opened by the sports court against Rocha, who took over from Rubiales on an interim basis.
In a year when the RFEF will be responsible for Spain’s teams at the European Championship and the Olympic Games, the Spanish government is aiming “to restore the reputation, the good name and the image of Spanish football and complete the electoral process with a renewed assembly for the 2024-2028 period,” said Uribes in the CSD statement.
“We have to look after what we have in the future, the immediate future, which is the planning of the World Cup,” Uribes said in an appearance at Spain’s Congress of Deputies.
He pledged that the government will do everything to sort out the “unacceptable situation” at the RFEF.
Uribes also said he was “in constant communication with FIFA” regarding the RFEF.
“The CSD is going to guarantee that Spanish football maintains its excellence at the sporting level and also stands out as exemplary at the institutional level,” Uribes insisted on Thursday.


Steven Gerrard discusses football, family, future aspirations

Updated 25 April 2024
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Steven Gerrard discusses football, family, future aspirations

  • Young boss advises aspiring players to ‘dream big and work hard every single day’
  • Former Liverpool legend holds Zinedine Zidane in high regard, labels him as his hero and ‘best midfielder in the world’

RIYADH: Roshn Saudi League side Al-Ettifaq’s manager Steven Gerrard has called on young players dreaming of a football career to “dream big, picture a dream and then work as hard as you can every day to improve.”
The ex-Liverpool legend, in an exclusive interview with the RSL, advised young footballers to “listen to the right people and every day be extremely motivated and dedicated to reach your dream.”
Gerrard, 43, shared his views on Thursday on various aspects of his life and career, giving his opinions on alternative careers, advice for young players, family life, and his views on leadership.
Opening up about other potential career paths outside football management, the former Liverpool captain said: “I’m very much into sport so I would have tried to have stayed in some sport in some capacity and tried to get a job related to football, or maybe related to a different sport. Growing up, all I wanted to do was watch sport on TV, do sport at school, so I’m very sport orientated.
“I think football is about dreams and memories and experiences, so my advice to (youngsters) is set a dream, set a target and then every single day maximize the opportunities to get better, to learn and to grow and to improve your skills, and reach for the stars.”
Gerrard also spoke about his family life, and said: “When I am not at work or at football, I am very much family orientated.
“I have three daughters and one son, so I am always taking them to different places; always playing football in the garden with my son or taking him to football.
“I am probably a taxi or an Uber driver a lot of the time, taking them to school and picking them up from school. I also help with doing homework and if I get a small bit of time to myself, I like to spend it with my friends.”
Having spent his life in football, Gerrard has had the perfect opportunity to see the top world stars firsthand, and he recalls his favorite three players with ease.
He said: “I would pick Zinedine Zidane (as top player) because he was my hero growing up. In my generation, he was the best midfielder in the world, so I’d pick Zidane and also the two others in my generation were Cristiano Ronaldo and Lionel Messi. They would be the three I’d pick.”
And how would Gerrard himself like to be remembered? He said: “I want to be remembered as someone who gave everything in terms of 100 percent every single day.
“I was loyal, I was a fighter. I wanted to give all my energy and my efforts for the team that I represented and I was a team player, so I want to be remembered for those values.”
Gerrard’s Al-Ettifaq currently sit in seventh place in the RSL and face Al-Raed in their next fixture on April 27.


Aramco, FIFA announce global partnership

Updated 26 April 2024
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Aramco, FIFA announce global partnership

  • Company becomes major worldwide partner in energy category
  • Deal includes sponsorship rights across events including FIFA World Cup 2026 and FIFA Women’s World Cup 2027

RIYADH: Aramco on Thursday signed a four-year global partnership with football’s governing body, FIFA, becoming a major worldwide partner in the energy category.
One of the world’s leading integrated energy and chemicals companies, Aramco will receive sponsorship rights for multiple events including the FIFA World Cup 2026 and FIFA Women’s World Cup 2027, according to the agreement, which runs until the end of 2027.
The deal also builds on a shared commitment to innovation and development, and will combine football’s global reach with Aramco’s history of championing innovation and community engagement.
FIFA President Gianni Infantino said that the body is “delighted” to welcome Aramco to its family of global partners.
“The partnership will assist FIFA to deliver its flagship tournaments over the next four years and, as is the case with all our commercial agreements, enabling us to provide enhanced support to our 211 FIFA member associations across the globe,” he added.
Aramco has a strong record of supporting world-class events, but also developing grassroots sports initiatives, according to Infantino, who added that FIFA looks forward to collaborating with Aramco on a variety of schemes over the coming years.
“Through this partnership with FIFA, we aim to contribute to football development and harness the power of sport to make an impact around the globe,” said Amin Nasser, Aramco’s president and CEO.
The partnership reflects Aramco’s ambition to enable vibrant communities and extends the company’s backing of sport as a platform for growth, he added.
Through the partnership, Aramco and FIFA will leverage the power of football to create impactful social initiatives around the world.
Aramco will also work with FIFA to drive innovation, identifying opportunities to deploy its expertise and technologies in the delivery of football events globally.


President, fan support key in decision to stay: Barca coach Xavi

Updated 25 April 2024
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President, fan support key in decision to stay: Barca coach Xavi

  • This week, after a meeting with president Joan Laporta and the board, Xavi pulled off a dramatic U-turn and decided to stay
  • “It was a not a simple decision, in January I said (I would leave) because I thought it was best for the club,” Xavi told a news conference

BARCELONA: Xavi Hernandez said Thursday he has decided to stay on as Barcelona coach for a “cocktail of reasons,” including support from key figures at the club and supporters.
In January, with Barcelona on a miserable run of form, Xavi said he would walk away from his post in the summer despite having a year left on his contract.
However, this week, after a meeting with president Joan Laporta and the board, Xavi pulled off a dramatic U-turn and decided to stay, despite the club poised to end the season trophyless.
Barcelona were knocked out of the Champions League by Paris Saint-Germain last week and lost against Real Madrid in the Clasico, trailing their rivals by 11 points in La Liga.
“It was a not a simple decision, in January I said (I would leave) because I thought it was best for the club,” Xavi told a news conference.
“I am full of hope, these three months have made me change, the players believe in it, and wise people are willing to rectify, here I am.
“It’s not about ego, or money, I have energy, I see the fans are happy and proud — it’s a cocktail of reasons, above all the confidence of the president and (sporting director) Deco.”
Xavi said although the team he took to La Liga glory last season have failed to achieve their objectives, they have now proved they can equal Europe’s best sides.
“Above all I said yesterday to Deco, the president... that the team has improved a lot,” explained Xavi.
“Two years ago we went to Bayern (Munich) and I had the feeling that we weren’t up to it. Now I think we’re in shape to compete with the biggest teams in Europe.
“I have the feeling that this year (the Champions League) escaped us by just a couple of small things, we will try again, I’m excited to — now it’s in our hands.”
Xavi said reports he was only staying because of money were designed to “hurt” him.
In January he claimed coaching Barcelona was “unpleasant” and “cruel,” and Xavi said he did not expect that to change.
“Coaching here is very hard, but I see myself with the energy to keep leading the project,” he added.
Barcelona president Joan Laporta said he was glad Xavi was staying and that it was good for the stability of the club.
“It’s great news that Xavi is staying,” said Laporta.
“The team we have, that is (still) consolidating, with very young players, needs that stability.
“Xavi is a reference for young players and we can see that — today I’m especially pleased, and the board have unanimously supported this decision.”


Atalanta beat 10-man Fiorentina 4-1 to reach Italian Cup final vs. Juventus

Updated 25 April 2024
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Atalanta beat 10-man Fiorentina 4-1 to reach Italian Cup final vs. Juventus

  • The decisive goal by Ademola Lookman in stoppage time was initially ruled offside. Then the goal was awarded following a VAR review
  • The final is scheduled for May 15 at the Stadio Olimpico in Rome

BERGAMO, Italy: Atalanta advanced to the Italian Cup final with a 4-1 win over 10-man Fiorentina on Wednesday to set up a meeting with Juventus for the trophy.

The decisive goal by Ademola Lookman in stoppage time was initially ruled offside. Then the goal was awarded following a VAR review.

Teun Koopmeiners, Gianluca Scamacca and Mario Pasalic also scored for Atalanta, while Lucas Martinez Quarta scored for Fiorentina, whO had Nikola Milenkovic sent off early in the second half for a foul on Scamacca.

Atalanta advanced on 4-2 aggregate after Fiorentina won the opening leg 1-0.

Juventus eliminated Lazio on Tuesday.

The final is scheduled for May 15 at the Stadio Olimpico in Rome.

Atalanta also face Marseille in the Europa League semifinals as coach Gian Piero Gasperini — who was suspended Wednesday — chases the first trophy of his career. Atalanta eliminated Liverpool in the quarterfinals.

Atalanta’s only top-level trophy was the Italian Cup in 1963.

The aggregate was level at 2-2 when Lookman was whistled for offside after finishing off a counterattack. The crowd at the Gewiss Stadium went wild when the referee pointed to the center circle to award the goal after a video review.

Then Pasalic sealed it for Atalanta.

Earlier, Scamacca scored with an acrobatic overhead goal.

Fiorentina face Club Brugge in the Europa Conference League semifinals.