Turkish decor group to establish factory in Saudi Arabia

Serdur is committed to bringing its expertise to the region by showcasing its fit-out and furniture products. (Shutterstock)
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Updated 07 June 2023
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Turkish decor group to establish factory in Saudi Arabia

RIYADH: Turkish decor group Serdur has finalized an agreement with Dubai-based real estate developer Andalusia Courtyard to establish an office in the UAE and a $10 million factory in Saudi Arabia.  

The strategic partnership with Andalusia Courtyard will pave the way for the Turkish group’s expansion into the Middle East, with a primary focus on the UAE and Saudi markets.  

“We believe that the UAE and Saudi Arabia are now considered strategic attraction poles for the luxurious real estate development, which befits all clients, be they local or global,” said Serdur CEO Serkan Durdu.  

He added that the company is committed to bringing its expertise to the region by showcasing its fit-out and furniture products.  

Founded in 2006, Serdur specializes in luxurious furniture with an emphasis on five-star hotels and large-scale projects worldwide. The group has provided services to prominent brands including Swiss Hotels, Hilton, Marriott, Hyatt, Rixos, and W Hotels.  

“We are proud of this partnership, as it will add new dimensions for our clients, and comes after the launch of our real estate development services. We will proceed to contact the investors and landlords to offer them our services,” said Saleh Tabbakh, CEO of Andalusia Courtyard, in a statement.  

Tabbakh said the company aims to invigorate investment in the region through partnerships and opportunities.  

“This partnership is deemed a significant step in the context of our plan to be a provider of fully integrated real estate services, to offer the investors and landlords comprehensive property services,” he said.  

 


Saudi investment pipeline active as reforms advance, says Pakistan minister

Updated 08 February 2026
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Saudi investment pipeline active as reforms advance, says Pakistan minister

ALULA: Pakistan’s Finance Minister Mohammed Aurangzeb described Saudi Arabia as a “longstanding partner” and emphasized the importance of sustainable, mutually beneficial cooperation, particularly in key economic sectors.

Speaking to Arab News on the sidelines of the AlUla Conference for Emerging Market Economies, Aurangzeb said the relationship between Pakistan and Saudi Arabia remains resilient despite global geopolitical tensions.

“The Kingdom has been a longstanding partner of Pakistan for the longest time, and we are very grateful for how we have been supported through thick and thin, through rough patches and, even now that we have achieved macroeconomic stability, I think we are now well positioned for growth.”

Aurangzeb said the partnership has facilitated investment across several sectors, including minerals and mining, information technology, agriculture, and tourism. He cited an active pipeline of Saudi investments, including Wafi’s entry into Pakistan’s downstream oil and gas sector.

“The Kingdom has been very public about their appetite for the country, and the sectors are minerals and mining, IT, agriculture, tourism; and there are already investments which have come in. For example, Wafi came in (in terms of downstream oil and gas stations). There’s a very active pipeline.”

He said private sector activity is driving growth in these areas, while government-to-government cooperation is focused mainly on infrastructure development.

Acknowledging longstanding investor concerns related to bureaucracy and delays, Aurangzeb said Pakistan has made progress over the past two years through structural reforms and fiscal discipline, alongside efforts to improve the business environment.

“The last two years we have worked very hard in terms of structural reforms, in terms of what I call getting the basic hygiene right, in terms of the fiscal situation, the current economic situation (…) in terms of all those areas of getting the basic hygiene in a good place.”

Aurangzeb highlighted mining and refining as key areas of engagement, including discussions around the Reko Diq project, while stressing that talks with Saudi investors extend beyond individual ventures.

“From my perspective, it’s not just about one mine, the discussions will continue with the Saudi investors on a number of these areas.”

He also pointed to growing cooperation in the IT sector, particularly in artificial intelligence, noting that several Pakistani tech firms are already in discussions with Saudi counterparts or have established offices in the Kingdom.

Referring to recent talks with Saudi Minister of Economy and Planning Faisal Alibrahim, Aurangzeb said Pakistan’s large freelance workforce presents opportunities for deeper collaboration, provided skills development keeps pace with demand.

“I was just with (Saudi) minister of economy and planning, and he was specifically referring to the Pakistani tech talent, and he is absolutely right. We have the third-largest freelancer population in the world, and what we need to do is to ensure that we upscale, rescale, upgrade them.”

Aurangzeb also cited opportunities to benefit from Saudi Arabia’s experience in the energy sector and noted continued cooperation in defense production.

Looking ahead, he said Pakistan aims to recalibrate its relationship with Saudi Arabia toward trade and investment rather than reliance on aid.

“Our prime minister has been very clear that we want to move this entire discussion as we go forward from aid and support to trade and investment.”