DUBAI: A team of UAE-based creatives has launched “The Loudest Roar,” an interactive prediction platform for the advertising industry’s premier awards program, Cannes Lions, which takes place next month.
Founded by Chirag Khushalani, Tobbi Vu, Teena Mathew, and Jack Rogers, “The Loudest Roar” aims to become the “fantasy league” for awards festivals, according to a company statement.
Khushalani said: “If the world can have a say on who can win the Superbowl or Premier League, why can’t they cast an eye on the Cannes Lions too?
“It’s a space where everyone has a say on what’s great, and can feel inspired to create more great work.”
The free, gamified platform is open to all. Participants compete for leaderboard positions and prizes, including cash rewards of up to $500 in Amazon gift cards and a portfolio revamp by Pimp My Portfolio. Each player will receive a personalized juror badge that can be shared on social media.
Industry experts and former Cannes Lions jury members such as Rob Schwartz, Tracey Follows and Akhilesh Bagri will also be present on the platform, sharing their advice on judging and creating award-winning work.
Voting will begin when Cannes Lions releases its shortlists on June 2, and end a few hours before the winners are announced. Participants can view the shortlisted case studies and vote for Grand Prix winners in six categories: Titanium, Innovation, Film, Entertainment Lions for Gaming, Creative Effectiveness, and Creative Business Transformation.
After the Cannes Lions awards are announced, “The Loudest Roar” will announce the winners chosen by the participants, as well as invite this year’s jury members to share insights into the work that won the Grand Prix trophies.
The company plans to roll out the concept across other award festivals and add interactive features like a simulated jury room.
It also plans to introduce private leagues for agencies and universities to gather insights into how their employees and students think, and how they can improve their entries to be more successful on the awards circuit.
“The Loudest Roar” is an independent project that is not affiliated with Cannes Lions.
